Locallovely's Instagram Audience Analytics and Demographics



Celebrating good, seasonal food⁣ My book #abasketbythedoor⁣ Social media coaching & workshops Sign up to my ‘5 things to be cheerful about’ 📧 👇🏼

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70.8% of locallovely's followers are female and 29.2% are male. Average engagement rate on the posts is around 2.10%. The average number of likes per post is 680 and the average number of comments is 31.

Locallovely loves posting about Food, Recipes, Cooking.

Check locallovely's audience demography. This analytics report shows locallovely's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Avg Likes
Avg Comments
Global Rank
Country Rank
Category Rank


70.8 %
29.2 %


  • Art & Design 85.86 %
  • Restaurants, Food & Grocery 81.86 %
  • Home & Garden 58.32 %
  • Travel & Tourism 54.83 %
  • Fitness & Yoga 53.90 %
  • Beauty & Fashion 48.94 %
  • Entertainment 48.77 %
  • Children & Family 43.40 %
  • Photography 42.19 %
  • Clothes, Shoes, Handbags & Accessories 41.73 %
  • Healthy Lifestyle 40.54 %
  • Books and Literature 34.74 %


515 7

Hello ‘dinner salad’! This big beautiful, crunchy, salty, tangy and creamy salad has everything one could ask for in the one bowl. And there’s so much going on and so much ‘heft’ in the element-line up that it’s all you’ll need for dinner on these lovely Spring evenings (though I’d probably serve with some crusty bread. And maybe some cold sliced beef or something if you think your fam might like that as well). The star of the show are a good handful of candied @hicksonpecans which I have been lucky enough to be cooking with a lot recently. Thank you @annabellehickson for asking me to create some recipes for your BEAUTIFUL pecans! They are such a treat. If you’d like the recipe for this dinner salad (totally a thing), please watch out for tomorrow morning’s ‘5 things to be cheerful about’ newsletter (or sign up via the link in my profile). You’ll find a couple more of my recipes in Annabelle’s brand new publication @galah.press (have you preordered your copy yet? I can’t wait to see this mag). Speaking of, there are some really good links, ideas, recommendations and things in tomorrow’s newsy, I hope it brightens your Monday a bit! Sophie x Ps the recipe for the kale salad is coming up next.

498 2

Happy belated International Day of Rural Women (was yesterday!). Just back in range after such a fun night away at @callubristation (see my stories for a bit of a guided tour) with a few fabulous rural women. On the way we stopped at a bunch of fantastic cafes and shops and galleries (@saddlerandco @pressdubbo @thestudio_trangie ) and it just made me realise again, just how creative, brave and tough our rural women are. Despite drought, distance and constant challenges and curveballs, they are kicking goals, diversifying and creating thriving creative businesses. And being so generous and such good sticks along the way. Callubri station is the brainchild of the very clever and hardworking Ange @thecockyswife, it’s luxury bush accommodation and honestly needs to be seen to be believed. Congratulations Angie on this amazing project. It was the perfect place to celebrate the day.

545 12

This Thursday it’s International Day of Rural Women and because I’m one (and also because I have the great pleasure of working with them at the moment on a bunch of farmer profiles); @australianfarmers have asked me to do an IG takeover of their feed all week. So I’ll be over there chatting to some other rural women, telling their stories and just sharing the love for all the incredible women across the country who are working so hard, innovating and growing the Australian food and fibre we all need and love. Thank you to another inspiring rural woman @clancyjob for this photo of me taking photos of her kids for my new cookbook #ingoodcompany. Sophie x

502 7

“I think to be a farmer you need to be an optimist. You need to believe that it will rain again and one day it will” Sam Heagney (@samheagney80) Sam and Annette, and Annette’s sister-in-law Bec, run South Bunarba, a dry-land and irrigated cropping farm near Mungindi together, and I got to interview and shoot them recently for @australianfarmers as part of their #backontrack campaign. I loved staying with these guys and Sam and Annette’s beautiful kiddos; Sybil, Charlie and Walter. And not having had much (any) experience with farming on this scale, learnt so much from them. For example…just one paddock on this property can grow enough wheat to make six million loaves of bread 🥖 🍞👊🏼. Please head to the link in my profile to read their story, it’s a goodie. And Sam, Annette, and Bec, I know harvest starts for you guys today so I hope it’s a corker. Thank you for having me! Sophie x Ps - I’m also doing an IG takeover this week on the Australian Farmers IG feed, just in case you’re keen to follow along.

757 55

There isn’t much I’d rather do than this: drink coffee, listen to a podcast and bake my sourdough in our wood fired oven on a sunny Saturday morning. This morning was six loaves in and out of our beautiful oven (from @thewoodfiredco). Still haven’t quite got the temperatures right and a few of them came out a little bit wonky. But nevertheless delicious. Wendy @girragirra think I read somewhere that you said the perfect temperature in your woodfired oven was about 250 for bread?....that’s what I’m aiming for but it’s always a smidge too hot. Anyone else having fun playing cooking with wood at the moment? We thought we do a couple of butterflied chooks in there tonight, Thursday night was meatballs in tomato sauce with mozzarella and they were delicious. Far out I love cooking like this. Have a good weekend everyone, Sophie x PS shout out to our cat Abby who has taken to guarding the warm top of the oven like a cute little Sphinx.

1,094 56

We are coming right down to the wire with my new book In Good Company, pinging back and forth with final edits, cover lines, end notes, acknowledgements…all those little big things that take a team to pull together. And man am I grateful to be working with this one; @murdochbooks (hey Corinne, Viv, Justine and Virginia - thank you thank you thank you). And even though all 140 new recipes for this book have been thoroughly tested and proofed; I still want to (but won’t!) make them all one last time before the book goes to the printers. Even so, today, among a few others, I made this chocolate, hazelnut and coffee cake for the gazillionth time and am happy to report it’s a winner and produces the fudgiest, easiest and most delicious thing to have for dessert. Meanwhile, It’s full school holiday craziness here on the farm, kids everywhere and even though I’m cooking constantly there never seems to be much for them to eat. So lunch today was a hamburger run to our local Cargo shop, complete with a bottle of cordial and some sweets to share (thanks Marie - the burgers were a HUGE hit). My kids were thrilled. I realised I need to let go of these recipes because they are ready, and get better organised for healthy lunches in the holidays. x

1,226 72

My sister and I just spent the best afternoon raiding Mum’s garden for self-seeded perennials. Can’t wait to get them home and into mine! I’d love to have a beautiful garden like this. Might need to spend less time making bread and cakes and more digging and weeding and things. But at least for now I’ll have lots of hellebores, forget-me-nots, cat mint and other goodies to get me started. Thanks @artclasseswithannieherron

525 22

Good morning! Just a quickie to say that today’s ‘5 things to be cheerful about’ newsletter is winging its way to your inbox this very minute. It has some good reccys for things to listen to, cook, watch and read - and I hope one or two of them brighten up your morning. And if all else fails - there’s also rocky road! You’ll also find a recipe for this swirly, crunchy, a little bit salty version in today’s newsy. It’s fantastic to take along on picnics, to make and drop off on a friend’s doorstep or give as a birthday prezzie. Recipe is from #abasketbythedoor. Have a good Monday/long weekend, Sophie x

554 9

Home, mostly unpacked and load four into about fourteen of laundry after a wonderful weekend of camping and all the very best of springtime on the farm. Now to finish tomorrow morning’s ‘5 things to be cheerful about’ newsletter (which you can sign up for anytime via the link in my profile). Hope your weekend was/is a goodie. Sophie x ps am going to ask my beautiful friend Janelle to share the recipe for these delish bickies and will share in turn with you guys. Stat. They were excellent with billy tea for breakfast. And morning tea. And pud.

412 16

“I think that having a good relationship with the farmer who grows your food is just as important as the one you have with your doctor, dentist, mechanic or barista! After all, we eat 3 times a day (or more) so it makes sense to me to know where your food is coming from!” Bravo and YEASSSSSSS X 100 to these words by Sydney basin farmer Christina Kelman (@ritasfarm) I interviewed and photographed Christina and her wonderful mum Rita, with a few other farmers as part of @australianfarmers ’ #backontrack campaign which launched this week. And after every farm visit and shoot and interview, was left feeling just so proud of all the incredible work happening on our farms, around the country. The idea is to shine a light on six everyday farmers with extraordinary stories to tell, and it’s all part of Australian Farmers’ ongoing campaign to keep strengthening the connection between our amazing farmers and all Australians. What a dream project this has been for me! I’ll share some more of these stories in the coming weeks and next week get to take over @australianfarmers’ IG account too. Yay. The link to read Christina’s story is in my profile, thanks!!

1,349 58

Have you heard of ‘Shine Theory’? ⁣ ⁣ According to its creators @aminatou and @annfriedman*; “Shine Theory is an investment, over the long term, in helping someone be their best self—and relying on their help in return...Shine Theory is a commitment to asking, “Would we be better as collaborators than as competitors?” The answer is almost always yes. “⁣ ⁣ I reckon this shoot for @graziher magazine’s Spring issue (out now) is a pretty good example of shine theory in action…⁣ ⁣ Starting with editor @claireydunne who invests in and lifts up women all over the country in every issue and who lets Clancy and I just get on with it and create food stories (she taking the pics, me doing the food) that are a complete joy to work on and a chance for both of us to do what we love.⁣ ⁣ Then we have photographer @clancyjob who who is always always lifting up and celebrating those around her up (for more on this check out her Mugshot Monday series on her IG feed and have a listen to today’s episode of @jumbledonline podcast)⁣ ⁣ And of course the beautiful ‘talent’ we were lucky enough to have in this shoot;⁣ ⁣ Claire of @gingingardenclub who is consistently showing up on her IG feed sharing gardening advice and Inspo.⁣ ⁣ Em of @printhiewines who came armed with beautiful Printhie Wines, and was such a great help behind the scenes and in front of the camera - hello cover girl!⁣ ⁣ Soph of @hillsideharvest who replied to my IG plea for a blossom tree to shoot under and just opened her house for us to iron clothes, cook and prep the dishes and change and sort our props out. ⁣ And the beautiful brands who sent clothes and props to make this shoot so gorgeous; @_hopeandco_ ceramics, @irisandwool (knitwear), @irvingandpowell, @binnywear (THAT dress), @lovemerino, @longrassstyle, @saddlerandco (that beautiful bag) @penelopehaddrillhats (the stunning hats) and @pipduck_australia (Soph’s cool boots) ⁣ For all the recipes and more pics, please go and grab a copy of the Spring 2020 Graziher mag. All photos by @clancyjob⁣ ⁣ ** check out their fabulous podcast @callyrgf and new book Big Friendship.


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