Hm's Instagram Audience Analytics and Demographics

@hm

United States

Welcome to #HM! Follow us at @hm_man @hm_kids @hmhome @hmbeauty too! Tag @hm for a chance to be featured on our feed.
inf▓▓▓▓▓@hm.com
United States
18–24

Business Category

Personal Goods & General Merchandise Stores

StarNgage Profile

Free Promotion Count

0

Paid Campaign Count

0

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PROFILE OVERVIEW OF HM

69.6% of hm's followers are female and 30.4% are male. Average engagement rate on the posts is around 0.10%. The average number of likes per post is 58069 and the average number of comments is 211.

Hm loves posting about Fashion, Styling, Beauty.

Check hm's audience demography. This analytics report shows hm's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Followers
36,072,859
Avg Likes
58,069
Avg Comments
211
Posts
5,862
Global Rank
832
Country Rank
583
Category Rank
168

GENDER OF ENGAGERS FOR HM

Female
69.6 %
Male
30.4 %

AUDIENCE INTERESTS OF HM

  • Beauty & Fashion 83.99 %
  • How-to & Style 70.18 %
  • Travel & Tourism 46.12 %
  • Art & Design 44.94 %
  • Restaurants, Food & Grocery 38.37 %
  • Fitness & Yoga 35.63 %
  • Business & Careers 35.01 %
  • Entertainment 35.00 %
  • Photography 34.08 %
  • Home & Garden 32.81 %
  • Music 31.95 %
  • Books and Literature 31.85 %
  • Clothes, Shoes, Handbags & Accessories 31.85 %
  • Sports 31.45 %
  • Luxury Goods 30.88 %
  • Healthy Lifestyle 30.83 %

RECENT POSTS

31,875 146

What's your fave shade of green? #HM Cotton-blend hoodie: 0925666004 Imitation leather puffer jacket: 0910613001

120,195 495

I'm not scared, you are. 🤪 Comment your favourite horror movie below! #HM Printed sweatshirt: 0930368001 Oversized printed T-shirt: 0874118016 Oversized printed T-shirt: 0874118017

40,552 176

Muse & model @samanthasnowtvw wears The Night Whisperer maxi dress from #TheVampiresWifexHM collaboration. Did you know all the pieces of the collection are made from sustainably sourced materials? Preview the full collection online & in the app now. #HM

82,852 272

Black and silver — the timeless colour combo we love. 🖤🥄 #HM Padded shoulder bag: 0902715001 5-pack rings: 0913196002 Eau de parfum: 0771506001 Warm-lined boots: 0898894003

90,282 201

When all you need is that one coat. @tylauren #HM #regram #HMxME Jacket: 0891591003

26,880 204

Circular solutions are the future. So, we’re bringing them to you! Read more at hm.com/sustainability. #jointherecyclingrevolution #HM

22,464 87

Technology meets history with Looop, our new recycling system turning the dream of circularity into reality. #jointherecyclingrevolution #HM

38,206 276

Cotton candy? Think again. These purple shreds are fibres from an old garment about to be turned into a new one by Looop –– our in-store recycling system. #jointherecyclingrevolution #HM

100,968 235

… and this is how you step into the new season. @simply_kdell #HM #regram #HMxME Shacket: 0898692003

27,570 111

The glass box that’ll change fashion forever (well, our new in-store recycling system inside of it will). Learn more at hm.com/sustainability. #jointherecyclingrevolution #HM

107,978 193

Kicking off the week with the chillest vibe of them all, @kristinazias! #HM #regram #HMxME Pants: 0910601002 Jacket: 0878190005 Tank: 0918835003

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