Goop's Instagram Audience Analytics and Demographics


United States

Making every choice count. Testing the waters so you don’t have to. Asking all the questions. Read, listen, watch, shop.
United States

Business Category

Personal Goods & General Merchandise Stores

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Paid Campaign Count


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74.1% of goop's followers are female and 25.9% are male. Average engagement rate on the posts is around 0.60%. The average number of likes per post is 10141 and the average number of comments is 107.

Goop loves posting about Food, Health, Fashion.

Check goop's audience demography. This analytics report shows goop's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Avg Likes
Avg Comments
Global Rank
Country Rank
Category Rank


74.1 %
25.9 %


  • Art & Design 70.88 %
  • Restaurants, Food & Grocery 63.30 %
  • Beauty & Fashion 61.88 %


5,845 169

For anyone intimidated by the idea of making your own bread, this focaccia recipe is a perfect place to start. #goopRecipe below: ⁣ ⁣ Focaccia⁣ ⁣ 1. Combine yeast, sugar, and warm water in a small bowl or liquid measuring cup. Let proof 5 minutes (the yeast should be bubbling).⁣ ⁣ 2. In a large bowl, mix together the flour and 1 ½ teaspoons salt. Add the yeast mixture, and mix with your hands or a spatula to combine. Knead for a minute or two, just until the dough comes together and is smooth.⁣ ⁣ 3. Coat another large bowl lightly with olive oil and transfer the dough to this new bowl. Knead another minute, mixing in a little olive oil, then drizzle over a bit more olive oil and cover the bowl with plastic wrap. Let the dough rise in a warm place for 1 hour.⁣ ⁣ 4. Preheat the oven to 425°F.⁣ ⁣ 5. Coat a 12-inch x 9-inch baking sheet with sides (also called a jellyroll pan) lightly with olive oil and transfer the dough to this prepared sheet. Spread out the dough evenly in the pan, drizzle lightly with oil, and let rise 30 more minutes.⁣ ⁣ 6. Use your fingers to punch holes on top of the dough, then sprinkle generously with sea salt.⁣ ⁣ 7. Bake in the preheated oven for 20-25 minutes, or until the top is beautifully golden. Remove from the oven and let cool before eating.⁣ 📸: @mothership_breads

21,077 538

ICYMI: GP caught up with her friend Kate Hudson on The goop Podcast. They talk about being girl moms, what it looks like to own your trauma, and how, at this stage in her life, Hudson creates sustaining relationships. “It’s not fun to work through the pain—it sucks. And it definitely feels like it’s easier to avoid it,” Hudson says. “But we know that the more you avoid it, the worse it festers.” Link in bio to tune in—be sure to listen to the end to hear about Hudson’s best (and not-so-best) onscreen kisses.

5,346 113

A kid’s bedroom is a place to dream. To create. To play. And it should also evoke a sense of calm and comfort at the end of the day, which is why the key to their ultimate retreat begins with the right foundation. Link in bio for our essentials to create the ultimate kids room. 📸: @misstiptop

1,536 21

Keeping the summery-skin vibes going through the fall can be a challenge. So we've rounded up a few easy tricks for fresh, natural-looking, no-makeup radiance—any time of year. (You could say goop staffer Diana has mastered the transition 😍). Link in bio for our glowy routine.

9,997 103

The experience of childbirth is one of the most profound moments of becoming a mother, but researchers have found that for some women who have had a stressful or traumatic childbirth experience, it can trigger a form of post-traumatic stress disorder. Link in bio to read our Q&A with psychologist Sharon Dekel about postpartum PTSD. 📸: @elizabethpodlesnik

2,127 18

Breast cancer remains all too common, but earlier detection and personalized treatments have been steadily decreasing the deadliness of this disease. Our science and research team compiled the most significant studies and information all in one place—link in bio to read. 📸: @ming_nomchong_photo

6,055 51

Navigating your 20s and early 30s is hard—and feeling confusion/grief/anxiety/self-hatred in early adulthood is not unusual, says psychotherapist Satya Doyle Byock. Link in bio for her advice on how to deal with a quarter-life crisis. 📸:

14,623 182

We’ve rounded up everything you need for a backyard wine tasting. Link in bio for the essentials for a smooth setup, full-bodied evening, and an easy-does-it morning after. 📸: @charcutirene

28,510 90

As gourd as it gets: #farmersmarketinspo via @christine.chitnis. Link in bio for our gluten-free pumpkin waffle recipe.

30,124 182

Get in goopies, we're going shopping. ​If you’re living in tees all fall, better make sure this slouchy smokeshow is in the mix. Link in bio to shop.


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18.20 %
United States Travel, Photography
3.90 %
United States Shopping, Children
0.60 %
United States Music
0.04 %
United States Modeling, Fashion
68 / post
1.40 %
United States Photography, Nature & Outdoors, Architecture
6 / post
0.00 %
United States Design, Celebrities, Fashion
215 / post
0.01 %
United States Photography, Design
0.60 %
United States Shopping, Design, Accessories
2.30 %
United States Art, Beauty, Business
0.40 %
United States Design, Interior Design, Shopping
2K / post
2.90 %
United States Soccer, Art, Piercing, Illustrator, Design
1K / post
3.00 %
United States Adventure, Photography, Travel, Nature & Outdoors, Architecture
2.10 %
United States Food, Recipes, Cooking
3.70 %
United States Art, Illustrator, Graphics
0.80 %
United States Lifestyle