Goodtype's Instagram Audience Analytics and Demographics


United States

By @seaofthesunsurfer. Discover your new favorite artist right here. Only the best words have letters. Since 2013.
United States

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Non-Profits & Religious Organizations

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46.3% of goodtype's followers are female and 53.7% are male. Average engagement rate on the posts is around 0.20%. The average number of likes per post is 2368 and the average number of comments is 13.

20.48% of the followers that engaged with goodtype regularly are from United States, followed by Brazil at 7.23% and Germany at 6.02%. In summary, the top 5 countries of goodtype's posts engager are coming from United States, Brazil, Germany, Indonesia, Italy.

Goodtype loves posting about Graphics, Design, Illustrator, Art, Architecture.

Check goodtype's audience demography. This analytics report shows goodtype's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Avg Likes
Avg Comments
Global Rank
Country Rank
Category Rank


46.3 %
53.7 %


  • Art & Design 72.95 %
  • Photography 42.43 %
  • Entertainment 38.82 %
  • Travel & Tourism 38.72 %
  • Restaurants, Food & Grocery 37.98 %
  • Business & Careers 35.32 %
  • Home & Garden 33.75 %
  • Fitness & Yoga 33.20 %
  • Clothes, Shoes, Handbags & Accessories 33.02 %
  • Beauty & Fashion 32.93 %
  • Music 31.31 %


  • United States 20.48 %
  • Brazil 7.23 %
  • Germany 6.02 %
  • Indonesia 6.02 %
  • Italy 6.02 %


2,515 12

By @kirikirei for this week’s Gourdtype Tuesday! 🎃 ・・・ The only thing on my October to-do list: ☑️ SQUASHING goals This was a fun one for #GoodtypeTuesday or rather, #GourdtypeTuesday . Thanks @goodtype and @moniqueaimee for the 〰️pun〰️ challenge. #strengthinletters #pumpkinseason #pumpkinpainting #squashgoals #productivity #typography #letteringchallenge #typechallenge #customlettering #letternerd #lettering #drawinglettering #drawingletters #letteringpractice #letteringinspiration #designspiration #dailytype #artoftype #handlettered #ilovetype #typespire #thedesigntip #customletters #letteringco #typographydesignersclub #customdrawn #showusyourtype #notafont

3,545 19

By @heyalissandra for today’s Gourdtype Tuesday! ・・・ when #goodtypetuesday gets punny, you KNOW imma jump on board 😅 here's my piece for #gourdtypetuesday - now i'm off to go for a hike on this perfect fall day! ⁠ ⁠ drop some more PUN-kin ideas in the comments if you are as big as a dork as me 🤓 thanks @moniqueaimee for this delightful prompt and these fun pumpkin photos to help me craft this masterpiece 💕

845 1

Is it getting spooky around here? We teamed up with lettering artist and designer, @MoniqueAimee for this week's Gourdtype Tuesday! Find a pumpkin and paint your best spooky pun! Can't find a gourd? You can use these pumpkin images to digitally draw on (swipe)! It will be boo-tiful! 1. Post your gourd. 2. Tag @goodtype and @moniqueaimee 3. Hashtag #GourdtypeTuesday 4. Have fun! Remember, this is all for the fun, encouragement and practice of lettering.

1,175 6

Emmanuel @unadesignco here again one last time! For my last post of my Googtype take over I wanted to share some of my latest work. These lettering pieces are a reflection of events in our current society. This series is still a work in progress but my hope is that these pieces will inspire thoughts that challenge, behaviors that encourage and actions that unites. For more on this series or if you’d like to stay in touch, make sure to follow me @unadesignco and check the rest of my work. Huge thanks to GoodType for having me as a guest curator!! I’m humbled and much gratitude to Goodtype and everyone for following along. Thank you! 🙌🏾🙏🏾

4,224 31

Art by @kevinadamsdesigns. Emmanuel here @unadesignco here again with my next selection! Kevin Adams @ kevinadamsdesigns — I love Kevin’s approach to typography - All uppercase, bold geometric type lockup. His style is very simple but loud in the design execution.

2,944 15

Art by @clairenstuff. @unadesignco here again with my next selection! Claire Allison @clairenstuff a designer, illustrator and lettering artist based in Raleigh, NC. I love Claire’s work because of her distinctive letterforms, cheerful color palette and bold composition style. I’d recommend checking more of Claire’s work over @clairenstuff

956 6

Art by @mind_over_meg. Hey! Emmanuel @unadesignco here again with my next selection! Meg Waddington @mind_over_meg — I’m a huge fan of Meg’s work because of her attention to detail and hidden lettering in her pieces. Her work is very unique and the colors are very dreamful and joyful. Meg describes herself as a subconscious mind traveler who documents her findings in her illustrations. Excerpt from Meg’s website: Just like my name says~I am a big idea, big energy, big love human. Here to spread curiosity and joy everywhere I go. My art is a reflection of my spirit, and an ode to the divine collective we all find ourselves in. While I love to create, it is simply the result of what I like to call a deep subconscious mind traveling~diving into the abstract and channelling it into a tangible form. Each work is a portal to dreams and dimensions beyond the ordinary, glimpses into the unknown. And as I explore, I invite you with me… Check out more of Meg’s work over @mind_over_meg

3,756 2

Art by @sydneyprusso. @unadesignco here again with my third selection of the day! Meet Sydney Prusso @sydneyprusso - She is a full-time freelance lettering and mural artist based in NJ. I love Sydney’s work because of her bold psychedelic lettering style, colors and installer detailing. ✨💫 Excerpt taken from Sydney’s website: I believe our culture has been conditioned to ignore. We scroll on and walk past any ad, product, or space that strikes us as ordinary, bland, or overdone. Through my lettering and illustrations, I am able to convey messages in original and exciting ways!

2,661 33

Art by @writehandlettering. Emmanuel @unadesignco here with my second selection for today! Erick Rodriguez @writehandlettering — I love how Erick play with traditional and digital approach in his lettering pieces, layering them on photography. His work is not only cool to graphically but he also promotes positive change through his artwork.

1,101 4

Art by @loveiswiseillu. Hey! Emmanuel @unadesignco here taking over as the Goodtype Guest Curator of the week! Here’s my first selection for the day. Loveis Wise @loveiswiseillu is a freelance Illustrator based in Los Angeles. I’m a huge fan of her work, I love her color palette, and her graceful approach the subject matter in her illustrations. I also enjoy her playful/subtle use of lettering in her pieces. Loveis also uses her creativity + platform as a tool to promote forward moving conversations within the black culture, gender topics and human rights for all!

1,350 15

Please meet our Guest Curator of the week @unadesignco! Emmanuel Wisdom is an artist, muralist, founder and creative director of UNA Design Co. Emmanuel discovered his passion for hand lettering in college, and started freelancing in 2017. He designs custom lettering and creates unique brand identities, while striving to educate, elevate and inspire forward moving conversations that challenge and disrupt the current norm. He works with a variety of brands, from startups to international businesses like Nike, Wrigley’s Gum, Reform, The Black Curriculum, Temple University, Footlocker and NFL Alumni Association. In addition to his design services, Emmanuel also offers hand-lettering workshops and one-on-one mentorship for anyone interested in sharpening their lettering skills. With that said, TAKE IT AWAY, EMMANUEL! . . . . . #goodtypeGuestCurator #goodtype #strengthinletters #lettering #handlettering #typography

3,673 18

By @andrewsketch for today’s Goodtype Tuesday! ・・・ Here’s a little holiday entry for this week’s @goodtype #goodtypetuesday #goodtypevote It’s always good to vote. We are privileged to live in a democracy, where our votes are our opportunity to be heard, and change how our society is governed. By showing up and voting, you can send a message of support, or a call for change. Past generations have given their lives to allow us the opportunity to vote. Voting is more important than ever at the moment. #vote #lettering #designinspo #handlettered #artistsofinstagram #redwhiteblue #colourspiration #democracy


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21 / post
1.20 %
United States Design, Celebrities
14.20 %
United States Truck, Cars
207 / post
0.06 %
United States Celebrities
3.10 %
United States Geek, Anime, Comics
0.50 %
United States Coaching, Fitness, Training
70 / post
1.00 %
United States Cooking
43 / post
2.70 %
United States Film, Music & Books, Celebrities, Art
176 / post
4.30 %
United States Photography
127 / post
3.20 %
United States Celebrities, Art
3.20 %
United States
0.40 %
United States Music, Singer, Producers
1.50 %
United States
2.70 %
United States Sports
3.10 %
United States Actors, Modeling, Music
1.10 %
United States Fashion