Etst's Instagram Audience Analytics and Demographics


United States

writer, mother. I take a lot of pictures, with my camera and with my heart. Author of New York Times Bestselling memoir Bloom. More:
United States

Business Category

Creators & Celebrities

StarNgage Profile

Free Promotion Count


Paid Campaign Count


Get Our Influencer Rate Card Today!

A brand new way for you to compare the rates of influencers across the world.

Learn More


77.1% of etst's followers are female and 22.9% are male. Average engagement rate on the posts is around 2.30%. The average number of likes per post is 2545 and the average number of comments is 41.

Etst loves posting about Shopping, Children, Design.

Check etst's audience demography. This analytics report shows etst's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Avg Likes
Avg Comments
Global Rank
Country Rank
Category Rank


77.1 %
22.9 %


  • Children & Family 81.35 %
  • Art & Design 74.04 %
  • Clothes, Shoes, Handbags & Accessories 61.21 %
  • Restaurants, Food & Grocery 51.81 %
  • Fitness & Yoga 48.53 %
  • Beauty & Fashion 47.01 %
  • Home & Garden 44.68 %
  • Entertainment 42.03 %
  • Travel & Tourism 39.59 %
  • Healthy Lifestyle 36.40 %
  • Business & Careers 34.11 %


4,899 78

What are the chances a week before Independent Bookstore Day, you’re flipping through Southern Living Magazine to discover there’s a magical gem of a bookstore on an island an hour away from you?! Gene’s Books, Sanibel Island followed by the island toy store, funky island bar, shell shops and beach. We needed a day like today. ❤️

2,585 9

49 more days until summer. Not that we’re counting or anything. 😁 Happy Friday!

2,005 31

PMS Kryptonite: Sweaty workout followed by Spa Night with the kids. ❤️ Face masks, nail painting, cozy jammies. All three kids have dentist appointments tomorrow including shots, fillings and a baby tooth that needs to be pulled because it won’t come out. I don’t know if it speaks to how over they are with school (they get to go in late) or how great our dentist is (there’s a therapy dog that lies on their laps ❤️), but they’re actually all looking forward to the appointment. 😂 If it was me, I’d be scratching hives.

874 8

More than ever, this year I’ve felt so grateful to live in a place where we can enjoy outdoor activities every day because of our weather. The sight of people biking and jogging, kayaking and swimming on any given day has been such a mood lifter. Outdoor picnics have long been one of my kids’ favorite ways to be outdoors, and thankfully for me their requirements for a picnic are simply a blanket and a snack. So to the woods we go, with an old quilt and our favorite @musselmans_apple_sauce which is family-farmer grown and made with handpicked 100% American grown apples. Here’s a tip—try the chunky version, pour it in a glass dish, and warm it up. You’ll swear it’s homemade. #partner #familyfarms #pickmusselmans

2,882 47

Some people we love have gone through heartbreaking loss this past month, so we’ve had to talk about death a lot more than usual. Dash hugged me in bed the other night and whispered in the dark, “But that won’t happen to you, Mommy—right?” And on the way to school later that week: “Why does there have to be an ending? Why can’t we just live forever?” I want to climb into his brain and do my thing where I make everything beautiful and safe. I want their memories to be full of summer bucket lists and Christmas Eves and the magic calm of sitting on the couch surrounded by their family—no fear, no sadness, no self doubt. And yet I know that is not reality, and happiness is made in embracing it all. My own optimism and creativity would not be what it is without surmounting challenge and heartache. My kids have asked so many questions that break my heart to answer and yet, aware of our country’s illiteracy in death and loss, my goal as a parent has always been to be forthright and honest about loss while doing my best to protect their little hearts from unneeded fear. We talk about love that never dies, people rising above bad things that happen, what we imagine is in store after our time here together and how we can help those who are hurting. They’re learning some big things right now, and it is an honor to lead them through it. ❤️

3,690 60

Bernard is squinting because he had cataract surgery—making the best of the pandemic by getting all his medical procedures done. Blanche picked him up in her Camry, and they grabbed chili dogs on the way home. Made it back in time for their afternoon hour at the clubhouse pool where Bernard floated on his pool noodle and did his leg exercises and Blanche sunned on a lounge chair next to her friend Elaine while they talked about royal family drama (Elaine has lots of opinions), which local grocery stores carry the freshest strawberries and what their daughters-in-law are doing wrong in raising their grandkids. In bed early tonight because church in the park tomorrow followed by First Watch brunch followed by Estée Lauder gift-with-purchase sale at Belk. ❤️ #bernardinflorida

2,541 385

Instagram vs. Reality 😁 Woke up at 3:30 today, couldn’t go back to sleep and have been functioning on Zombi status all day. I’m so excited about spending my Friday night in bed with a rom com and chamomile tea. ❤️ Favorite easy rewatch rom com...ready, go.

766 18

#ad Rule #1 in taking my kids to the beach: Never Forget the Snacks. We took @kelloggsus new SMORZ and @Cinnabon Bakery Inspired Jumbo Snax on our last adventure to test them out, and my cereal-loving kids gave them 5 stars. They’re a mess-free way to satisfy cereal cravings outside the bowl. Too bad I forgot the drinks on the hottest day of spring break. You can’t win ‘em all. You can find the new Kellogg’s Jumbo Snax flavors on shelves now. #jumbosnax

3,329 50

Dash has started dropping the phrase “Just let me live,” at the most appropriate times with epic delivery. “Dash, time to get off Roblox.” “Just let me live.” “Dash, you already had ice cream. No more sugar.” “Just let me live.” “Dash, c’mon. We’re going to be late. You need to get up and get ready, bud.” (rolls over, mumbles through pillow): “Let me live.” This coming from the child who we parented—I’m sorry to say—by our family’s baby of the family mantra, “Just give it to him.” Whatever he wants, whatever will make him stop crying. We are winning at parenting.

2,979 57

Lately we are talking a lot about summer and school being over and seeing family and blowing this popsicle stand. We still have two months, but it feels so good to look forward to it all. The great prophet Anne of Green Gables had a bit to say about looking forward to things: “‘Oh, Marilla, looking forward to things is half the pleasure of them,’ exclaimed Anne. ‘You mayn’t get the things themselves; but nothing can prevent you from having the fun of looking forward to them. Mrs. Lynde says, ‘Blessed are they who expect nothing for they shall not be disappointed.’ But I think it would be worse to expect nothing than to be disappointed.’” ❤️


Looking for the next influencer in United States to work with?
Have you considered to work with the following influencers?

6.00 %
United States Moms
318 / post
3.90 %
United States Film, Music & Books, Celebrities
6.40 %
United States Actors, Music
0.90 %
United States Modeling, Fashion
0.20 %
United States Entertainment, Modeling, Film
0.50 %
United States Art, Drawing, Illustrator
1.70 %
United States
13 / post
2.00 %
United States Celebrities, Humor, Fashion
144 / post
0.00 %
United States Health & Fitness, Humor, Education
0.70 %
United States Actors, Music
51 / post
0.40 %
United States Fashion, Luxury, Design, Technology, Celebrities, Film, Music & Books
7.30 %
United States Art, Beauty, Business
0.70 %
United States Modeling, Fashion, Photography
0.10 %
United States Design, Interior Design, Decoration
3.60 %
United States Design, Interior Design