Backcountrymag's Instagram Audience Analytics and Demographics


United States

The Untracked Experience. Get your copy of the 2021 Gear Guide:
United States

Business Category


StarNgage Profile

Free Promotion Count


Paid Campaign Count


Get Our Influencer Rate Card Today!

A brand new way for you to compare the rates of influencers across the world.

Learn More


12.7% of backcountrymag's followers are female and 87.3% are male. Average engagement rate on the posts is around 0.50%. The average number of likes per post is 534 and the average number of comments is 9.

Backcountrymag loves posting about Mountain, Ski, Snowboarding.

Check backcountrymag's audience demography. This analytics report shows backcountrymag's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Avg Likes
Avg Comments
Global Rank
Country Rank
Category Rank


12.7 %
87.3 %


  • Travel & Tourism 96.42 %
  • Sports 93.60 %
  • Cars & Motorbikes 44.80 %
  • Photography 44.15 %
  • Business & Careers 33.74 %
  • Art & Design 33.73 %
  • Fitness & Yoga 30.52 %
  • Restaurants, Food & Grocery 29.73 %
  • Pets 29.29 %


484 4

Editors' Choice: Lange XT3 130 “For those looking for a touring boot that doesn’t compromise on the alpine boot feel, the Lange XT3 belongs on your foot. You’ll be able to get on top of any line and not have to second-guess about performance on this boot. It skis like a true 130 flex, provides you with great feel; comfortable right out of the box; and has a very capable uphill mode for being a real ski boot.” —Austin Johnson, Carbondale, Colorado The XT3 undercuts the weight of last year’s model by three ounces and increases its range of motion to 53 degrees with an upgraded V Lock system—Lange’s patented ski/walk interface—which also played well on the descent. “Surprisingly free of friction,” said one tester while another raved, “The new wedge ski/walk mode engagement nearly eliminates the albeit tiny dead zone at the top of the turn.” Lange’s Dual Core Light technology sandwiches hard plastic for power transfer between a softer plastic to absorb chatter. The resulting polyurethane shell and Lyftran plastic cuff are combined with four buckles and a power strap to be, according to a tester, “remarkably powerful.” To perfect the fit and performance, Lange adds in their Dual 3D Liner Full, which is pre-shaped to match the inside of the XT3’s shell and is comprised of three varying weights of foam on the tongue, sides of the foot and elsewhere for fine-tuned comfort. $900 Last: 100 mm 7.8 lbs. per pair 24.5-29.5 @lange_boots Read the full review with tester feedback in the 2021 Gear Guide. Pick up your copy at #untrackedexperience

929 10

Nick Russell (@nick_russelll) explores the finer points of a classic couloir in Wyoming’s Teton Mountains. “Sometimes it goes clean and sometimes, such as this time, it involves some pretty spicy ice bulges,” Fredrik Marmsater says. [Photo] Fredrik Marmsater (@fmarmsaterphoto), from Issue #132 #untrackedexperience

107 3

“As outdoor sports have grown over the years, they’ve become more cliquey and elite. As a Latina journalist, if I had not pushed my way into the field when I was young, I don’t know if I would feel comfortable today seeking out the contacts to expand my career,” Trina Ortega, editor-in-chief of Mountain Flyer Magazine, says. “This is a starting point.” A group of publishers and editors who oversee consumer and B2B outdoor media titles have formed the working group Outdoor Media 4 Inclusion (OM4I) to provide more opportunities for journalists and contributors who are Black, Indigenous, people of color and members of marginalized communities. Read the full press release at Please tag your friends, favorite writers and photographers and other publishers to help share the word. #outdoormedia4inclusion #om4i @teresabaker11 @pocketoutdoormedia @mountain_flyer @alpinistmag @xcskiermag #untrackedexperience

394 9

Editors' Choice: Fischer Hannibal Carbon 96 “One of the most buttery-smooth skis of the test, the Hannibals are bomber in the crud, able to steamroll any variable condition. Designed to carve long, graceful arcs, they absolutely thrive at speed and prefer to be driven aggressively.” —Marla Bailey, Steamboat Springs, Colorado Redesigned last year for long days in the skintrack, the Hannibal 96 sports Fischer’s Air Tec core construction, which features a grooved paulownia core overlaid with a titanal sheet and carbon weave to achieve the right balance of dampening and stiffness. “This ski lights up the slopes and comes alive as you push it,” one tester said. “An ideal uphill ski with the chops to really ski on the down.” The Hannibal 96 also pairs a curved top—Fischer’s Aeroshape tech—with full sidewalls, designed to add on-edge stability and, when combined with a healthy dose of tip rocker and flat tails, created a ride that pushed through virtually all conditions at this year’s Gear Test. $800 126/96/114 5.7 lbs. per pair at 176 162, 169, 176, 183 @fischerski Read the full review with tester feedback in the 2021 Gear Guide. Pick up your copy at #untrackedexperience

311 57

We’ve teamed up with @rossignolsnowboards for a splitboard giveaway in conjunction with the launch of the 2021 Gear Guide. This autumn, we’re giving away a Gear Guide Select XV or Sashimi splitboard (winner’s choice!) to one lucky entrant. To enter, make sure you are following Backcountry Magazine(@backcountrymag) and then head over to the @rossignolsnowboards Instagram page: Follow their page, like the giveaway post and tag two friends. The winners will be drawn on 11/13 Want more information on Backcountry Magazine’s 2021 Gear Guide selections and to read all our reviews? Pick up a copy on newsstands now or visit to subscribe (link in bio). #giveaway #contest #anotherbestday #rossignol #untrackedexperiance

547 1

In Engelberg, Switzerland, Robert Pallin Aaring (@robertaaring) aimed to ski a line that Oskar Enander had never shot before, never mind seen tracks on. “The approach was basically straight up a steep chute to gain a ridgeline,” Enander says. “With not too much time to spare before sunset, he made it up and got a couple of nice turns.” [Photo] Oskar Enander (@oskar_enander), from Issue #132 #untrackedexperience

353 7

Editors' Choice: Black Diamond Equipment Helio Carbon 88 “Provides enough edge hold to really push into it at high speed. Exceeded my expectations for soft snow and chunder as well. For how light it is, it is damp enough to plow through lots of crud. These light skis could always be damper, but I think the weight/dampness tradeoff is an important balance that this ski does pretty darn well.” —Wylie Picotte, Fairfax, Vermont While this year’s Helio Carbon’s name is unchanged and the skis may appear to be the same as before, they’re actually entirely new. Black Diamond replaced the balsa/flax blend that previously cored the Helio Carbon models with paulownia, chosen as it absorbs less resin than balsa during the curing process and is denser than balsa. Two years back, Black Diamond inlaid rubber into the Helio’s tips and around the perimeter to reduce vibration; the new, sturdier core allows the Austrian-made skis to require less rubber to achieve the same feel. Most importantly the shape is new, with the 88 featuring a reengineered, taller rocker profile and a modified sidecut for a slightly tighter turning radius. “Damp in crud; charges,” one tester said. “Again! Black Diamond nailed it. Crazy fun sleeper ripper,” commented another, who called the Helio Carbon 88 “confidence inspiring.” $800 120/88/111 5.2 lbs. per pair at 170 161, 170, 179 @blackdiamond Read the full review with tester feedback in the 2021 Gear Guide. Pick up your copy at #untrackedexperience

545 16

After 49 years, Powder, along with sister publications Bike, Snowboarder and Surfer, is closing down. Tyler Cohen, our editorial director, reflects on Powder’s impact on skiing and on Backcountry Magazine, as well as the sad reality of the title’s closure at #powdertothepeople

523 0

Built in 1939, Låktatjåkko Mountain Station sits as the highest-elevation hut in Sweden, situated at 1,228 meters in Swedish Lapland, roughly nine kilometers from the town of Björkliden. “That might not sound very impressive,” says photographer Mattias Fredriksson, “but some of Sweden’s highest mountains are nearby, and the area is very vast and wild. You can find multiple ski runs over 1,000 vertical meters near Låktatjåkko, and the skiing is excellent.” The best treat may not even be the surrounding powder—the lodge, which sleeps up to 18, serves waffles in enough variations that they require their own special menu. Fredriksson’s recommendation: “Try the one with cloudberry jam and Västerbotten cheese; it does not get more Swedish than that.” [Photo] Mattias Fredriksson (@mattiasfredrikssonphotography), from issue #129 Have you visited the Låktatjåkko Mountain Station? Post your photos with the hashtag #backcountryhearth. Every month, we'll pick the best hut photos and share them right here on our feed! #untrackedexperience

568 18

One the cover of the 2021 Gear Guide: For photographer Lee Cohen, this shot of skier Caroline Gleich (@carolinegleich) was literally one for the books. “I feel safe saying it was the best sunny-day snow of the season,” Cohen says of their day spent shooting in the sun and smoke of Dry Fork Canyon, off the back of Alta, Utah. [Photo] @leecohen_pics Read more in our 2021 Gear Guide Issue. Get your copy at #untrackedexperience

1,118 10

"When I was first asked to go on that Southern Cross Expedition with Ned Gillette, Tom Carter and Allen Bard, I did a classic thing: I said no. I thought, “Wow, if I do anything wrong they’re going to think, ‘Yeah, we never should have brought her.’” I wasn’t sure I had 100 percent of the skills, even though my skill level was better than some of the others’." Jan Reynolds—a high-altitude, ski-mountaineer pioneer—shares the triumphs, doubts and roadblocks that she met along the way. Read the full story in her own words at #untrackedexperience

678 7

The Utah desert doesn’t often conjure images of blower powder among ancient, twisted trees. “As Rob Aseltine (@robaseltine) found out last winter,” Jay Dash says, “there is a bit of desert magic in all seasons.” [Photo] Jay Dash (@jaydashphotography), from Issue #132 #untrackedexperience


Looking for the next influencer in United States to work with?
Have you considered to work with the following influencers?

0.70 %
United States Speaker
199 / post
6.60 %
United States Health & Fitness
76 / post
2.30 %
United States DJ, Music, Producers, Film, Music & Books
82 / post
3.30 %
United States Architecture, Photography, Nature & Outdoors, Travel
127 / post
3.80 %
United States Film, Music & Books, Art
37 / post
0.50 %
United States Riders, Snowboarding, Motorcycle Racing, Food & Drink
United States Events
0.90 %
United States Shoes, Streetwear, Fashion
0.90 %
United States Shopping
0.80 %
United States Travel, Photography, Modeling
3.80 %
United States Fashion, Lifestyle, Styling
6.60 %
United States Photography, Portraits
4.60 %
United States Mountain, Ski, Snowboarding
153 / post
3.00 %
United States Architecture, Photography, Nature & Outdoors, Art
0.20 %
United States Actors, Modeling