Top Instagram Influencers and Instagram Users in 2024
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Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

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Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 265,858 influencers with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 KAROL G
@karolg
Colombia
Entertainment and Music Humor Film, Music & Books Celebrities Health & Fitness 68.8M 5.34%
2 Marina Ruy Barbosa
@marinaruybarbosa
Brazil
Acting and Drama Fashion and Accessories Celebrity Actors Celebrities Hair & Beauty Health & Fitness 42.3M 0.09%
3 Laudya Cynthia Bella
@laudyacynthiabella
Indonesia
Acting and Drama Health and Medical Services Music of Asia Singer Film, Music & Books Public Figure Creators & Celebrities 39.7M 0.06%
4 Samantha
@samantharuthprabhuoffl 		Fitness and Health Celebrity Modeling Lifestyle Actor 32.5M 2.82%
5 Shilpa Shetty Kundra
@theshilpashetty
India
Beauty and Self Care Fashion and Accessories Fitness and Health Business and Finance Celebrity Actors Artist Creators & Celebrities 32.2M 0.57%
6 Mark Wahlberg
@markwahlberg
United States
Entertainment and Music Food Fitness and Health Celebrity Actors Producers 28.6M 0.31%
7 Nidhhi Agerwal 🌟
@nidhhiagerwal 		Acting and Drama Fitness and Health Celebrity 28.5M 2.39%
8 Hannah Stocking
@hannahstocking
United States
Entertainment and Music Funny Parenting Modeling Celebrities Health & Fitness 26.4M 1.09%
9 Lili Reinhart
@lilireinhart
United States
Acting and Drama Fitness and Health Celebrity Actors Actor 25.9M 2.24%
10 Sommer Ray
@sommerray
United States
Fitness and Health Beauty and Self Care Business and Finance Modeling Health & Fitness Humor 24.8M 0.39%
11 ANLLELA SAGRA
@anllela_sagra
Colombia
Fitness and Health Health & Fitness Food & Drink 24.1M 2.17%
12 Alfinetadas Dos Famosos 📌
@alfinetei 		Entertainment and Music Fashion and Accessories Health & Fitness 23.6M 0.43%
13 Chris Bumstead
@cbum
Canada
Fitness and Health Training Coaching 23.4M 3.82%
14 Juliana Salimeni 💖
@jujusalimeni
Brazil
Fitness and Health Entertainment and Music Modeling 19.4M 0.10%
15 Malaika Arora
@malaikaaroraofficial
India
Fitness and Health Food Fashion and Accessories Travel Celebrity Food and Drink Actors 18.7M 0.61%
16 David Michigan ⚡️
@davidmichigan
Brazil
Education Upskilling Celebrity Celebrities Health & Fitness 18.5M 0.02%
17 Alexis Ren
@alexisren
United States
Fashion and Accessories Health and Medical Services Modeling Public Figure Creators & Celebrities 17.9M 0.69%
18 Tammy 🐚
@tammyhembrow 		Fitness and Health Fashion and Accessories Business and Finance Moms 17.6M 0.23%
19 Blac Chyna 💋
@blacchyna
United States
Fitness and Health Beauty and Self Care Fashion and Accessories Entertainment and Music Celebrity Television Modeling TV Shows Celebrities 17.4M 0.05%
20 Adriana Lima
@adrianalima
Brazil
Fitness and Health Modeling 16.7M 1.58%
21 Michelle Lewin
@michelle_lewin
Venezuela
Fitness and Health Modeling 16.2M 0.59%
22 Salshabilla adriani
@salshabillaadr
Indonesia
Fitness Actors Music Singer 15.8M 0.62%
23 Lorena Improta
@loreimprota
Brazil
Entertainment and Music Dance Health & Fitness Hair & Beauty Design 15.7M 0.78%
24 Mirella Santos
@eumirellasantos
Brazil
Fitness and Health Modeling 15.6M 9.33%
25 Kamala Harris
@kamalaharris
United States
Health and Medical Services Actors Music Moms 15.5M 0.11%
26 Javid Alvarez
@jalvarezoficial
United States
Entertainment and Music Music Celebrities Film, Music & Books Health & Fitness 15.3M 1.25%
27 MC POCAHONTAS
@pocah
Brazil
Entertainment and Music Singer Celebrities Health & Fitness Film, Music & Books 15M 0.36%
28 Viviane Araujo
@araujovivianne
Brazil
Acting and Drama Celebrity Actors Health & Fitness Celebrities 15M 0.37%
29 Pia Jauncey
@piawurtzbach
United Arab Emirates
Fitness and Health Fashion and Accessories Beauty and Self Care Business and Finance Lifestyle 14.7M 0.59%
30 Yanet Garcia 🇲🇽
@iamyanetgarcia
Mexico
Celebrity Fitness Modeling Actors Humor Health & Fitness 14.7M 1.10%
31 Niana
@nianaguerrero 		Entertainment and Music Fitness and Health Parenting Music Singer Songwriting 14.6M 2.45%
32 Regina Daniels Nneamaka Nwoko
@regina.daniels
Nigeria
Acting and Drama Beauty and Self Care Entertainment and Music Fashion and Accessories Celebrity Celebrities Design Hair & Beauty Health & Fitness 14.6M 1.53%
33 Jen Selter
@jenselter
United States
Fitness and Health Modeling Health & Fitness 14.2M 0.06%
34 Bipasha Basu
@bipashabasu
India
Fitness and Health Modeling 13.9M 0.47%
35 Natasha Graziano
@natashagraziano
United States
Beauty and Self Care Education Upskilling Fitness and Health Lifestyle Styling 13.5M 1.55%
36 Harbhajan Turbanator Singh
@harbhajan3
India
Fitness Cricket Modeling 13.2M 0.71%
37 Sania Mirza
@mirzasaniar
United Arab Emirates
Sports Entertainment and Music Fitness and Health Tennis Modeling 13.1M 1.96%
38 Jessica Weaver
@jessicakes33 		Arts and Crafts Fashion and Accessories Beauty and Self Care Business and Finance Soccer Modeling Celebrities Health & Fitness Design Humor 12.8M 0.42%
39 AnaCherí
@anacheri 		Fitness and Health Fashion and Accessories Business and Finance Modeling Health & Fitness Humor Cooking 12.6M 0.18%
40 Noha Nabil نهى نبيل
@nohastyleicon 		Family Fashion and Accessories Beauty and Self Care Travel Parenting Poetry Celebrities Hair & Beauty Design Health & Fitness 12.6M 0.34%
41 Joselyn Cano 🧿
@joselyncano
United States
Fitness and Health Beauty and Self Care Fashion and Accessories Parenting Lifestyle Modeling Celebrities Hair & Beauty 12.3M 2.35%
42 Aline Campos
@soualinecampos
Brazil
Arts and Crafts Acting and Drama Modeling Humor Health & Fitness Celebrities 12.2M 0.12%
43 Tata Estaniecki Cocielo
@tata
Brazil
Product Showcase Video Blogger Celebrities Health & Fitness Humor 11.9M 3.01%
44 FARGO’S CRAZY LIFE
@torylanez 		Fitness Music Singer Entertainment 11.9M 2.36%
45 Giovanna
@giovannachaves 		Entertainment and Music Singer Actors Animals & Pets Celebrities Humor Health & Fitness Cooking 11.8M 0.10%
46 Cameron Boyce
@thecameronboyce
United States
Fashion Modeling Fitness 11.8M 19.91%
47 Armand Peri
@lifeperiway
United States
Arts and Crafts Fitness and Health Business and Finance Soccer Training 11.5M 1.62%
48 Adnaan Shaikh
@adnaan_07dz
India
Fitness and Health Modeling Film, Music & Books Celebrities 11.5M 0.53%
49 WAKE UP AND MAKEUP
@wakeupandmakeup 		Beauty and Self Care Health/Beauty 11.4M 0.04%
50 Ingrid Ohara 🫦
@oharaingrid 		Entertainment and Music Celebrity Celebrities Health & Fitness 11.1M 1.22%
51 Sahil Khan
@sahilkhan
India
Fitness and Health Product Education Gym Coaching 11M 1.15%
52 Hungria
@hungria_oficial
Brazil
Entertainment and Music Music Singer Actors Health 11M 0.91%
53 Lucas Paquetá
@lucaspaqueta
Brazil
Romance and Wedding Fashion and Accessories American football Health 10.9M 5.41%
54 ANDREY BATT
@andreybatt 		Art Nature & Outdoors Kids & Parenting Humor Food & Drink Health & Fitness Hair & Beauty Gardening Film, Music & Books DIY & Crafts Design Celebrities Cars & Motorcycles Architecture Animals & Pets Cooking Marketing and Advertising Music Actors Singer Artist 10.8M 1.39%
55 Cauã Reymond
@cauareymond
Brazil
Sports Nature Fitness and Health Actors 10.7M 0.50%
56 Sheila Salas
@luna5star
Cuba
Fashion and Accessories Beauty and Self Care Fitness and Health Modeling Actors Film, Music & Books Architecture 10.6M 0.22%
57 Mrunal Thakur
@mrunalthakur
India
Fashion and Accessories Entertainment and Music Medical Health Modeling 10.4M 5.72%
58 Ryan Garcia
@kingryan
United States
Fitness and Health Boxing 10.4M 3.23%
59 David Goggins
@davidgoggins
United States
Fitness and Health Parenting Coaching Training 10.2M 4.24%
60 Upasana Kamineni Konidela
@upasanakaminenikonidela
India
Fitness and Health Food Lifestyle 10M 6.94%
61 Rafael Uccman
@rafaeluccman 		Beauty Lifestyle Celebrities Health & Fitness 10M 2.21%
62 Ellen Pompeo
@ellenpompeo
United States
Medical Health Acting and Drama Actors Lifestyle 9.9M 7.96%
63 Nazaré Amarga
@nazareamarga 		Entertainment and Music Quotes Health & Fitness Celebrities 9.9M 0.34%
64 Cátia Damasceno
@catiadamasceno 		Fitness and Health 9.7M 0.58%
65 KONDEBOY
@harmonize_tz
Tanzania
Entertainment and Music Business and Finance Music Singer Celebrities Health & Fitness 9.6M 0.75%
66 Issa Vegas ✨
@issavegas
United States
Fitness and Health Coaching Gym 9.5M 1.29%
67 Jo Lindner
@joesthetics 		Fitness and Health Fashion and Accessories Gym Training 9.5M 7.01%
68 MIRELA JANIS 🍦
@mirelajanis
Brazil
Finance Music Choreographer Dance Humor Celebrities Health & Fitness 9.4M 3.36%
69 Cuppy
@cuppymusic 		Food Entertainment and Music Singer Entertainment Music Humor Celebrities Health & Fitness 9.3M 1.20%
70 Dr. Mahra Lutfi د. مهره لطفي
@missglobalpeace
Brazil
Health and Medical Services Medical Health Modeling 9.2M 0.32%
71 Nabilla Vergara
@nabilla
France
Beauty and Self Care Modeling Health & Fitness Food & Drink Public Figure 9.2M 3.35%
72 Maíra Cardi
@mairacardi
Brazil
Fitness and Health Vegan 9M 4.45%
73 BARBARA DE REGIL SCHOENWALD 🤍 FIT
@barbaraderegil
Mexico
Fitness and Health Celebrity Automotive Actors Humor Health & Fitness Cooking 9M 0.86%
74 𝙵𝙴𝚁𝙽𝙰𝙽𝙳𝙾 𝚃𝙾𝚁𝚁𝙴𝚂
@fernandotorres 		Fitness and Health 9M 0.70%
75 Alê Oliveira
@aleoliveiracm
Brazil
Fashion and Accessories Celebrities Health & Fitness 8.9M 5.87%
76 Ronnie Coleman
@ronniecoleman8
United States
Fitness and Health Coaching Health & Fitness Humor Cooking Food & Drink 8.9M 0.53%
77
@vanessamdee
Tanzania
Singer Entertainment Music Technology Celebrities Health & Fitness Animals & Pets Fashion 8.8M 0.95%
78 Charlotte Letitia Crosby
@charlottegshore
United Kingdom
Fashion and Accessories Fitness and Health TV Shows 8.8M 0.57%
79 Ulissesworld
@ulissesworld
United States
Fitness and Health Business and Finance Bodybuilding 8.8M 0.27%
80 Josephine Skriver
@josephineskriver
Denmark
Fashion and Accessories Modeling Lifestyle Celebrities Hair & Beauty Health & Fitness 8.8M 0.25%
81 JACLYN TORREY💍
@jaclynhill 		Pets Business and Finance Lifestyle Health/Beauty 8.7M 0.74%
82 Franck Ribéry
@franckribery7
France
Coaching Training Fitness 8.7M 2.44%
83 David Brazil
@davidpixbet 		Entertainment and Music Producers Celebrities Animals & Pets Health & Fitness 8.7M 0.33%
84 Halle Berry
@halleberry
United States
Entertainment and Music Health Celebrities Artist Creators & Celebrities 8.7M 0.72%
85 𝐿𝒾𝓋𝒾𝒶 𝐵𝓇𝒾𝓉𝑜
@liviabritopes
Mexico
Fitness and Health Celebrity Marketing and Advertising Actors 8.3M 1.00%
86 Simeon Panda
@simeonpanda
United States
Fitness and Health Business and Finance Coaching Training 8.3M 0.67%
87 Lucas Viana
@eulucasviana 		Fitness and Health Travel Finance Business and Finance 8.2M 1.95%
88 ANNA NYSTRÖM
@annanystrom
Sweden
Fitness and Health Fashion and Accessories Modeling 8.2M 0.27%
89 Доктор Комаровский
@doctor_komarovskiy
Ukraine
Family Education Health and Medical Services Children Health 7.9M 0.13%
90 Katya Elise Henry ♡
@katyaelisehenry
United States
Fitness and Health Modeling Health & Fitness 7.9M 1.02%
91 🇮🇳 Ankit singh 🦍
@ankit_baiyanpuria
India
Fitness and Health 7.9M 15.63%
92 Shera Jat
@sherajat 		Fitness 7.8M 1.18%
93 Karen Polinesia
@ppteamkaren 		Life and Society Music Modeling Lifestyle Film, Music & Books Cars & Motorcycles Health & Fitness 7.8M 1.44%
94 Selección Nacional de México
@miseleccionmx
Mexico
Sports Health and Medical Services Soccer 7.8M 1.14%
95 Yousef Erakat
@fousey
Entertainment and Music Health and Medical Services Parenting Entertainment 7.7M 0.37%
96 Rachel Vennya Roland
@rachelvennya
Indonesia
Romance and Wedding Entertainment and Music Marketing and Advertising Children Moms Health & Fitness Food & Drink Architecture Celebrities 7.7M 2.31%
97 Alex Mapeli 🇧🇷
@alexmapeli
Brazil
Romance and Wedding Health and Medical Services Events Celebrities Cars & Motorcycles Humor 7.6M 1.51%
98 Paras Chhabra
@paraschhabra 		Fashion Health and Medical Services Actors Gym 7.6M 1.52%
99 Carol Dias
@caroldias
Brazil
Finance Actors Celebrities Film, Music & Books Health & Fitness Humor 7.6M 0.04%
100 КАТЯ ВАРНАВА
@kativarnava
Russian Federation
Fitness and Health Celebrity Actors Celebrities 7.6M 0.10%
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FAQ: Top Instagram Influencers
Who is the most popular Instagram influencer?
If you're curious about the leading Instagram influencers, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer is @karolg with 68.8M subscribers.
The second most popular influencer on Instagram is @marinaruybarbosa. The @marinaruybarbosa profile has 42.3M subscribers. Among other top-ranked Instagram profiles is @laudyacynthiabella. @laudyacynthiabella has 32.5M followers.
How to find top influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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