Top Instagram Influencers and Instagram Users in 2024
Find out who are the top Instagram influencers. Download the list of the most popular Instagram accounts.

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Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 364,272 influencers with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Selena Gomez
@selenagomez
Beauty and Self Care Entertainment and Music Music Actors Musician/Band 429.7M 1.11%
2 Kylie
@kyliejenner
Beauty and Self Care Product Showcase Modeling Public Figure 400.6M 0.57%
3 Kim Kardashian
@kimkardashian
Fashion and Accessories Beauty and Self Care Actors Public Figure 364.3M 0.33%
4 Cardi B
@iamcardib
Entertainment and Music Singer Hair & Beauty Celebrities Design Artist 169M 1.05%
5 Shraddha ✶
@shraddhakapoor
Beauty and Self Care Celebrity Actors Actor 84.2M 1.99%
6 Katrina Kaif
@katrinakaif
Beauty and Self Care Celebrity Actors Actor 79.7M 0.87%
7 Urvashi Rautela
@urvashirautela
Art Beauty Acting and Drama Beauty and Self Care Entertainment and Music Music Celebrity Actors Modeling Artist 70.3M 0.34%
8 Ayu Tingting
@ayutingting92
Beauty and Self Care Celebrity Music Lifestyle Singer 56.8M 0.18%
9 Sunny Leone
@sunnyleone
Beauty and Self Care Modeling Actors Actor 55.3M 0.27%
10 HUDA BEAUTY
@hudabeauty
Beauty and Self Care Blogger Creators & Celebrities 54.1M 0.05%
11 Virginia Fonseca Costa
@virginia
Beauty and Self Care Romance and Wedding Modeling Humor Celebrities Film, Music & Books Animals & Pets Artist 46.1M 4.27%
12 Bruna Marquezine
@brunamarquezine
Art Beauty and Self Care Fashion and Accessories Arts and Crafts Home and Garden 45.2M 0.04%
13 Ruben Onsu
@ruben_onsu
Beauty and Self Care Actors Music 45.1M 0.15%
14
@parineetichopra
Beauty and Self Care Actors Computer Company 43.5M 1.63%
15 Marina Ruy Barbosa
@marinaruybarbosa
Acting and Drama Fashion and Accessories Celebrity Actors Celebrities Hair & Beauty Health & Fitness 42.3M 0.09%
16 Luna Maya
@lunamaya
Beauty and Self Care Entertainment and Music Celebrity Marketing and Advertising Actors 38.1M 0.07%
17 Becky G
@iambeckyg
Beauty and Self Care Music Musician 37.8M 0.99%
18 Addison Rae
@addisonraee
Beauty and Self Care Public Figure Creators & Celebrities 36M 1.06%
19 Ciara
@ciara
Beauty and Self Care Entertainment and Music Business and Finance Celebrity Music Entertainment Actors Bands Musicians Creators & Celebrities 35.4M 0.97%
20 Aurelie Hermansyah Atta
@aurelie.hermansyah
Beauty and Self Care Product Modeling 34M 0.04%
21 INDONESIAN QUEEN MAKER
@ivan_gunawan
Beauty and Self Care Fashion and Accessories Celebrity 32.9M 0.02%
22 Victoria Beckham
@victoriabeckham
Fashion and Accessories Beauty and Self Care Product Showcase Modeling Musician/Band Creators & Celebrities 32.7M 0.07%
23 Viih Tube
@viihtube
Family Beauty and Self Care Entertainment and Music Modeling Lifestyle Celebrities Humor Game Cars & Motorcycles 32.3M 0.05%
24 Shilpa Shetty Kundra
@theshilpashetty
Beauty and Self Care Fashion and Accessories Fitness and Health Business and Finance Celebrity Actors Artist Creators & Celebrities 32.2M 0.57%
25 halsey
@iamhalsey
Entertainment and Music Beauty and Self Care Music Singer Songwriting Musician 31.7M 2.64%
26 KIARA
@kiaraaliaadvani
Parenting Beauty Actors 31M 4.07%
27 Emily Ratajkowski
@emrata
Fashion and Accessories Beauty and Self Care Entertainment and Music Creators & Celebrities 30M 1.37%
28 Sayyed Arishfa Khan 💎
@arishfakhan138
Beauty and Self Care Celebrity 29.5M 0.49%
29 Sonakshi Sinha
@aslisona
Beauty and Self Care Fashion and Accessories Modeling 28M 0.53%
30 Lestikejora
@lestikejora
Beauty and Self Care 27.7M 0.56%
31 Alicia Keys
@aliciakeys
Entertainment and Music Beauty and Self Care Celebrity Modeling Music Bands Musicians Creators & Celebrities 27.6M 0.30%
32 camila mendes
@camimendes
Beauty and Self Care Actors Actor 26M 4.32%
33 Jessica Mila Agnesia
@jscmila
Beauty and Self Care Entertainment and Music Celebrity Modeling 25.6M 0.74%
34 Sommer Ray
@sommerray
Fitness and Health Beauty and Self Care Business and Finance Modeling Health & Fitness Humor 24.8M 0.39%
35 Amber Rose
@amberrose
Beauty and Self Care Entertainment and Music Parenting Actors Lifestyle 24.5M 0.12%
36 Susane Damouni
@susana.dxoxo
Beauty and Self Care Fashion and Accessories Life and Society Bikini Modeling 24.4M 5.30%
37 Irish Bella
@_irishbella_
Beauty and Self Care Family Celebrity Actors 22.6M 0.24%
38 Sincero Oficial
@sincerooficial
Funny Humor Comedy Hair & Beauty 22.1M 0.41%
39 LUCAS RANGEL
@lucasranngel
Beauty and Self Care Business and Finance Music Lifestyle Celebrities Film, Music & Books 22.1M 1.93%
40 Joelle Mardinian
@joellemardinian
Beauty and Self Care Celebrity 21.8M 0.03%
41 Mari Maria
@marimaria
Beauty and Self Care Styling Artist 21.7M 0.35%
42 James Charles
@jamescharles
Beauty and Self Care Artist 20.8M 0.95%
43 Oki Setiana Dewi
@okisetianadewi
Beauty and Self Care Celebrity Actors 20.7M 0.14%
44 Peyton List
@peytonlist
Beauty and Self Care Actors 20.6M 1.53%
45 Anne Curtis
@annecurtissmith
Entertainment and Music Beauty and Self Care Celebrity Actors Music Lifestyle 20.5M 0.39%
46 Jessica Alba
@jessicaalba
Beauty and Self Care Entertainment and Music Actors Lifestyle 20.5M 0.33%
47 Demi 🌹
@demirose
Beauty and Self Care Fashion and Accessories 20.3M 1.31%
48 BIANCA
@bianca
Beauty and Self Care Public Figure 19.9M 0.76%
49 Rosie HW
@rosiehw
Beauty and Self Care Fashion and Accessories Modeling Entrepreneur 19.8M 1.25%
50 Perrie 🖤
@perrieedwards
Entertainment and Music Beauty and Self Care Singer Music Artist 19.4M 1.24%
51 Flavia Pavanelli | 𝘼𝙘𝙩𝙧𝙚𝙨𝙨 • 𝙁𝙖𝙨𝙝𝙞𝙤𝙣 • 𝘽𝙚𝙖𝙪𝙩𝙮
@flaviapavanelli
Fashion and Accessories Beauty and Self Care Marketing and Advertising Lifestyle Actors Celebrities 19.3M 0.07%
52 Luisa Fernanda W
@luisafernandaw
Beauty and Self Care Entertainment and Music Family Business and Finance Actors Modeling 19.3M 0.31%
53 Hina Khan
@realhinakhan
Entertainment and Music Beauty and Self Care Fashion and Accessories Celebrity Modeling Actors 19M 0.76%
54 NikkieTutorials
@nikkietutorials
Beauty and Self Care Public Figure 19M 1.69%
55 TaeYeon
@taeyeon_ss
Entertainment and Music Beauty and Self Care Singer 19M 3.70%
56 Kartika Putri
@kartikaputriworld
Beauty and Self Care Actors 17.9M 0.14%
57 Kathryn Bernardo 🐘
@bernardokath
Beauty and Self Care Actors 17.9M 1.34%
58 Drew Barrymore
@drewbarrymore
Beauty and Self Care Entertainment and Music Fashion and Accessories 17.5M 0.23%
59 Gwen Stefani
@gwenstefani
Beauty and Self Care Fashion and Accessories Actors Singer 17.4M 0.26%
60 Blac Chyna 💋
@blacchyna
Fitness and Health Beauty and Self Care Fashion and Accessories Entertainment and Music Celebrity Television Modeling TV Shows Celebrities 17.4M 0.07%
61 Wanda Nara
@wanda_nara
Beauty and Self Care Fashion and Accessories Journalists 16.8M 2.21%
62 Kenia Os
@keniaos
Beauty and Self Care Video Blogger 16.7M 3.60%
63 Manelyk Gonzalez
@manelyk_oficial
Fashion and Accessories Entertainment and Music Marketing and Advertising Actors Celebrities Design Hair & Beauty 16.5M 1.10%
64 Jennifer Winget
@jenniferwinget1
Beauty and Self Care Actors 16.3M 2.61%
65 Lana Rhoades
@lanarhoades
Fashion and Accessories Beauty and Self Care Arts and Crafts Photography Parenting Modeling 16.1M 1.85%
66 Donya
@donya
Beauty and Self Care Fashion Design Modeling Public Figure Creators & Celebrities 15.9M 2.21%
67 Dinda Hauw
@dindahw
Beauty and Self Care Celebrity Celebrities Film, Music & Books Cars & Motorcycles 15.8M 0.79%
68 Samoylova Oxana
@samoylovaoxana
Beauty and Self Care Lifestyle Moms 15.8M 3.96%
69 Lorena Improta
@loreimprota
Entertainment and Music Dance Health & Fitness Hair & Beauty Design 15.7M 0.78%
70 Franciny Ehlke
@francinyehlke
Beauty and Self Care Celebrities Animals & Pets 15.6M 1.42%
71
@amandamanopo
Beauty and Self Care Business and Finance Modeling Lifestyle 15.3M 0.51%
72 Sophia Valverde®
@sophiavalverde
Actors Celebrities Fashion Hair & Beauty Design 15M 0.68%
73 kenzie ♡
@kenzie
Beauty and Self Care Music Dance 14.8M 1.36%
74 Pia Jauncey
@piawurtzbach
Fitness and Health Fashion and Accessories Beauty and Self Care Business and Finance Lifestyle 14.7M 0.59%
75 Zareen Khan 🦄🌈✨👼🏻
@zareenkhan
Entertainment and Music Fashion and Accessories Beauty and Self Care Actors 14.7M 0.96%
76 سولاف جليل | Sulaf Jalil
@sollaf5
Art Beauty 14.6M 0.28%
77 Regina Daniels Nneamaka Nwoko
@regina.daniels
Acting and Drama Beauty and Self Care Entertainment and Music Fashion and Accessories Celebrity Celebrities Design Hair & Beauty Health & Fitness 14.6M 1.53%
78 Miranda Kerr
@mirandakerr
Beauty and Self Care Fashion and Accessories Business and Finance Lifestyle 14.6M 0.82%
79 نور ستارز | Noor Stars
@noorstars
Entertainment and Music Beauty and Self Care Education 14.5M 0.92%
80 Arthur Aguiar
@arthuraguiar
Entertainment and Music Fashion and Accessories Singer Actors Celebrities Hair & Beauty Design DIY & Crafts 14M 1.19%
81 Andrea Brillantes
@blythe
Beauty and Self Care Celebrity Modeling Lifestyle 14M 2.08%
82
@mccabelinho
Beauty and Self Care Music 13.9M 4.43%
83 Gaby Espino
@gabyespino
Beauty and Self Care Business and Finance Actors Music 13.9M 0.35%
84 Andhika Pratama
@andhiiikapratama
Beauty and Self Care Actors 13.9M 0.19%
85 Immanuel Caesar Hito
@hitocaesar
Beauty and Self Care Fashion and Accessories Celebrity Lifestyle Public Figure Creators & Celebrities 13.6M 0.25%
86 Natasha Graziano
@natashagraziano
Beauty and Self Care Education Upskilling Fitness and Health Lifestyle Styling 13.5M 1.55%
87 Tutorial | Diy | Arts | Tips 💋
@tutorialsgallery
Art Beauty Fashion 13.4M 0.59%
88 Surya Kumar Yadav (SKY)
@surya_14kumar
Beauty 12.9M 6.57%
89 Jessica Weaver
@jessicakes33
Arts and Crafts Fashion and Accessories Beauty and Self Care Business and Finance Soccer Modeling Celebrities Health & Fitness Design Humor 12.8M 0.42%
90 NitaShilimkar
@nita_shilimkar
Beauty and Self Care 12.7M 4.70%
91 katteyes
@iamferv
Beauty and Self Care Entertainment and Music Actors Modeling 12.6M 9.94%
92 Noha Nabil نهى نبيل
@nohastyleicon
Family Fashion and Accessories Beauty and Self Care Travel Parenting Poetry Celebrities Hair & Beauty Design Health & Fitness 12.6M 0.34%
93 Munik Nunes Simão
@muniknunes
Beauty and Self Care Marketing and Advertising Actors 12.3M 0.60%
94 Joselyn Cano 🧿
@joselyncano
Fitness and Health Beauty and Self Care Fashion and Accessories Parenting Lifestyle Modeling Celebrities Hair & Beauty 12.3M 2.33%
95 HEIR JORDYN
@jordynwoods
Fashion and Accessories Beauty and Self Care Modeling Lifestyle Public Figure 12.3M 1.02%
96 💕Beauty Khan💕
@cuty_beauty_khan
Beauty and Self Care 12.2M 0.48%
97 Alessandra Ambrosio
@alessandraambrosio
Fashion and Accessories Beauty and Self Care Travel Home and Garden Modeling 12.1M 0.14%
98 Goar Avetisyan
@goar_avetisyan
Beauty Art 12M 2.57%
99 ••Narin’s Beauty••
@narins_beauty
Beauty and Self Care Music 11.8M 0.18%
100 NATALIA BEAUTY
@nataliabeauty
Beauty and Self Care 11.8M 0.18%
FAQ: Top Instagram Influencers
Who is the most popular Instagram influencer?
If you're curious about the leading Instagram influencers, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer is @selenagomez with 429.7M subscribers.
The second most popular influencer on Instagram is @kyliejenner. The @kyliejenner profile has 400.6M subscribers. Among other top-ranked Instagram profiles is @kimkardashian. @kimkardashian has 169M followers.
How to find top influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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