Top Instagram Influencers and Instagram Users in 2024
Find out who are the top Instagram influencers. Download the list of the most popular Instagram accounts.

Discovery

Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 529,928 influencers with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Kim Kardashian
@kimkardashian
Fashion and Accessories Beauty and Self Care Actors Public Figure 364.3M 0.33%
2 Khloé Kardashian
@khloekardashian
Fashion and Accessories Modeling Public Figure 310.6M 0.19%
3 Kendall
@kendalljenner
Food Fashion and Accessories Modeling Fashion Model 294.7M 1.12%
4 Barbie
@nickiminaj
Fashion and Accessories Singer Artist 229.5M 0.18%
5 Gigi Hadid
@gigihadid
Fashion and Accessories Business and Finance Modeling TV Host Entrepreneur 78.6M 1.74%
6 Emma Watson
@emmawatson
Entertainment and Music Fashion and Accessories Education Celebrity Actors Public Figure 75.4M 1.41%
7 Zlatan Ibrahimović
@iamzlatanibrahimovic
Fashion and Accessories Auto and Vehicles Soccer 64.3M 0.46%
8 Manchester United
@manchesterunited
Sports Fashion and Accessories Soccer 63M 0.37%
9 Prilly Latuconsina
@prillylatuconsina96
Entertainment and Music Fashion and Accessories Celebrity Actors 55.8M 0.24%
10 Larissa Manoela
@larissamanoela
Art Acting and Drama Fashion and Accessories Entertainment and Music Business and Finance Celebrity Music Actors 54.3M 0.21%
11 🔮Vanessa Hudgens🔮
@vanessahudgens
Entertainment and Music Fashion and Accessories Actors Personal Blog 51.3M 0.67%
12 Hailey Rhode Baldwin Bieber
@haileybieber
Fashion and Accessories Celebrity Modeling 51.1M 3.50%
13 Bruna Marquezine
@brunamarquezine
Art Beauty and Self Care Fashion and Accessories Arts and Crafts Home and Garden 45.2M 0.04%
14 Sara Ali Khan
@saraalikhan95
Entertainment and Music Fashion and Accessories Actors Actor 43.5M 1.01%
15 Natasha Wilona
@natashawilona12
Fashion and Accessories Celebrity Modeling Cars & Motorcycles Film, Music & Books Celebrities 43.3M 0.24%
16 Marina Ruy Barbosa
@marinaruybarbosa
Acting and Drama Fashion and Accessories Celebrity Actors Celebrities Hair & Beauty Health & Fitness 42.3M 0.09%
17 Cara Delevingne
@caradelevingne
Fashion and Accessories Modeling Actor 42.1M 0.55%
18 Sonam Kapoor Ahuja
@sonamkapoor
Fashion and Accessories Modeling Lifestyle 35.3M 0.49%
19 RICIS🧜‍♀️
@riaricis1795
Fashion and Accessories Lifestyle 34.6M 1.10%
20 INDONESIAN QUEEN MAKER
@ivan_gunawan
Beauty and Self Care Fashion and Accessories Celebrity 32.9M 0.02%
21 Avneet Kaur
@avneetkaur_13
Acting and Drama Fashion and Accessories Celebrity Actors 32.8M 1.22%
22 Victoria Beckham
@victoriabeckham
Fashion and Accessories Beauty and Self Care Product Showcase Modeling Musician/Band Creators & Celebrities 32.7M 0.07%
23 Shilpa Shetty Kundra
@theshilpashetty
Beauty and Self Care Fashion and Accessories Fitness and Health Business and Finance Celebrity Actors Artist Creators & Celebrities 32.2M 0.57%
24 Hande Erçel
@handemiyy
Fashion and Accessories Animation and Cosplay Celebrity Actors Movie 32.1M 3.60%
25 Zaskia Sungkar
@zaskiasungkar15
Fashion and Accessories 31.5M 0.04%
26 Emily Ratajkowski
@emrata
Fashion and Accessories Beauty and Self Care Entertainment and Music Creators & Celebrities 30M 1.37%
27 Scott Disick
@letthelordbewithyou
Fashion and Accessories Product Showcase Entrepreneur 29.4M 0.35%
28 Chiara Ferragni ✨
@chiaraferragni
Fashion and Accessories Business and Finance Public Figure Creators & Celebrities 29.2M 3.32%
29 Lily Collins
@lilyjcollins
Modeling Fashion Design 28.4M 1.51%
30 Sonakshi Sinha
@aslisona
Beauty and Self Care Fashion and Accessories Modeling 28M 0.53%
31 Verrell Bramasta
@bramastavrl
Fashion and Accessories Celebrity Lifestyle Actors 27.4M 1.05%
32 𝐑𝐨𝐡𝐢𝐭 𝐙𝐢𝐧𝐣𝐮𝐫𝐤𝐞 🇮🇳
@rohittt_09_
Fashion and Accessories Entertainment and Music Digital Creator 26.8M 4.24%
33 Paris Hilton
@parishilton
Entertainment and Music Fashion and Accessories Creators & Celebrities 26.4M 0.89%
34 Nia Ramadhani Bakrie
@ramadhaniabakrie
Fashion and Accessories Business and Finance Actors 26.1M 0.27%
35 Nicole Bahls
@nicolebahls
Fashion and Accessories Modeling Celebrities Humor Film, Music & Books 25.6M 0.30%
36 Susane Damouni
@susana.dxoxo
Beauty and Self Care Fashion and Accessories Life and Society Bikini Modeling 24.4M 5.30%
37 Ashley Benson
@ashleybenson
Fashion and Accessories Actors 24.3M 0.28%
38 Taylor Hill
@taylor_hill
Modeling Fashion Art Fashion Model 24.3M 0.44%
39 loren gray
@loren
Entertainment and Music Fashion and Accessories Music Video Blogger Celebrities 24.3M 0.16%
40 Alfinetadas Dos Famosos 📌
@alfinetei
Entertainment and Music Fashion and Accessories Health & Fitness 23.6M 0.43%
41 irina shayk
@irinashayk
Fashion and Accessories Modeling Public Figure 23.4M 1.31%
42 Brent Rivera
@brentrivera
Fashion and Accessories Celebrity Entertainment and Music Funny Music Actors Film, Music & Books Architecture 23.2M 5.76%
43 Russell Westbrook
@russwest44
Modeling Fashion 23M 1.02%
44 JADE
@jadepicon
Fashion and Accessories Modeling Celebrities Humor Cars & Motorcycles 22M 1.01%
45 Zaskia Adya Mecca
@zaskiadyamecca
Fashion and Accessories Actors 21.7M 0.11%
46 PewDiePie
@pewdiepie
Entertainment and Music Fashion and Accessories Video Blogger 21.7M 10.90%
47 Gabrielle Union-Wade
@gabunion
Entertainment and Music Fashion and Accessories Actors Author Artist 21.7M 0.29%
48 A S H L E Y G R A H A M
@ashleygraham
Fashion and Accessories Family Modeling Celebrities Public Figure 21.6M 0.15%
49 Gisele Bündchen
@gisele
Fashion Modeling 21.5M 2.21%
50 GKAY
@gessicakayane
Fashion and Accessories Humor Celebrities Animals & Pets 20.8M 1.27%
51 Barbara Palvin
@realbarbarapalvin
Fashion and Accessories Modeling 20.5M 2.25%
52 ussy sulistiawaty
@ussypratama
Fashion and Accessories Actors 20.4M 0.06%
53 𝗖𝗮𝗻𝗱𝗶𝗰𝗲
@candiceswanepoel
Modeling Fashion Moms 20.3M 0.98%
54 Demi 🌹
@demirose
Beauty and Self Care Fashion and Accessories 20.3M 1.31%
55 Rosie HW
@rosiehw
Beauty and Self Care Fashion and Accessories Modeling Entrepreneur 19.8M 1.25%
56 Flavia Pavanelli | 𝘼𝙘𝙩𝙧𝙚𝙨𝙨 • 𝙁𝙖𝙨𝙝𝙞𝙤𝙣 • 𝘽𝙚𝙖𝙪𝙩𝙮
@flaviapavanelli
Fashion and Accessories Beauty and Self Care Marketing and Advertising Lifestyle Actors Celebrities 19.3M 0.07%
57 Daniella Chavez
@daniellachavezofficial
Fashion and Accessories Modeling 19.2M 1.04%
58 Hina Khan
@realhinakhan
Entertainment and Music Beauty and Self Care Fashion and Accessories Celebrity Modeling Actors 19M 0.76%
59 Malaika Arora
@malaikaaroraofficial
Fitness and Health Food Fashion and Accessories Travel Celebrity Food and Drink Actors 18.7M 0.61%
60 Neha Sharma 💫
@nehasharmaofficial
Fashion and Accessories Food Arts and Crafts Acting and Drama Celebrity Actors Actor 18.5M 2.04%
61 НАСТЯ ИВЛЕЕВА
@_agentgirl_
Entertainment and Music Fashion and Accessories Home and Garden TV Host Video Blogger Celebrities Blogger 18.1M 1.23%
62 Alexis Ren
@alexisren
Fashion and Accessories Health and Medical Services Modeling Public Figure Creators & Celebrities 17.9M 0.69%
63 Ricky Harun
@rickyharun
Fashion and Accessories Product Showcase Film, Music & Books Cars & Motorcycles 17.9M 0.02%
64 Iggy Azalea
@thenewclassic
Art Fashion Design Photography 17.9M 1.26%
65 Tammy 🐚
@tammyhembrow
Fitness and Health Fashion and Accessories Business and Finance Moms 17.6M 0.23%
66 Drew Barrymore
@drewbarrymore
Beauty and Self Care Entertainment and Music Fashion and Accessories 17.5M 0.23%
67 Ana Hickmann
@ahickmann
Fashion and Accessories Video Blogger 17.5M 1.56%
68 Gwen Stefani
@gwenstefani
Beauty and Self Care Fashion and Accessories Actors Singer 17.4M 0.26%
69 Nicole "Snooki" 💋
@snooki
Family Fashion and Accessories Food Parenting Actors 17.4M 0.24%
70 Blac Chyna 💋
@blacchyna
Fitness and Health Beauty and Self Care Fashion and Accessories Entertainment and Music Celebrity Television Modeling TV Shows Celebrities 17.4M 0.07%
71 Pepe
@official_pepe
Fashion and Accessories Soccer 17.3M 0.48%
72 DORRA درة.
@dorra_zarrouk
Acting and Drama Fashion and Accessories Celebrity Modeling Actors 16.8M 0.09%
73 Wanda Nara
@wanda_nara
Beauty and Self Care Fashion and Accessories Journalists 16.8M 2.21%
74 Melly Goeslaw
@melly_goeslaw
Fashion and Accessories Music Moms Singer 16.7M 0.03%
75 Portugal
@portugal
Fashion and Accessories Automotive Soccer 16.6M 1.16%
76 Manelyk Gonzalez
@manelyk_oficial
Fashion and Accessories Entertainment and Music Marketing and Advertising Actors Celebrities Design Hair & Beauty 16.5M 1.10%
77 Ileana D'Cruz
@ileana_official
Modeling Actors Fashion 16.4M 2.76%
78 Beli
@belindapop
Fashion and Accessories Music Actors Producers Lifestyle 16.3M 2.66%
79 Lana Rhoades
@lanarhoades
Fashion and Accessories Beauty and Self Care Arts and Crafts Photography Parenting Modeling 16.1M 1.85%
80 Debby Ryan
@debbyryan
Fashion and Accessories Actors Music Singer 16M 0.93%
81 Dr .🧿Naomi Campbell
@naomi
Fashion and Accessories Celebrity Actors Entertainment Music Public Figure Creators & Celebrities 16M 0.40%
82 Angelique Boyer
@angeliqueboyer
Entertainment and Music Fashion and Accessories Actors TV Shows 15.9M 3.02%
83 Donya
@donya
Beauty and Self Care Fashion Design Modeling Public Figure Creators & Celebrities 15.9M 2.21%
84 Audi Marissa Xie
@audimarissa
Fashion and Accessories Marketing and Advertising Actors Film, Music & Books Cars & Motorcycles Celebrities 15.8M 0.45%
85 Snejana Onopka
@snejanaonopka15
Fashion and Accessories Modeling Fashion Design 15.6M 0.15%
86 Andressa Suita
@andressasuita
Fashion and Accessories Family Modeling Celebrities Animals & Pets 15.3M 0.48%
87 Павел Воля | Pavel Volya
@pavelvolyaofficial
Entertainment and Music Fashion and Accessories Celebrity Comedy Humor 15.3M 0.17%
88 troye sivan
@troyesivan
Fashion Actors Art 15.3M 3.53%
89 Garima Chaurasia 💙
@gima_ashi
Fashion and Accessories Modeling Lifestyle 15.1M 1.40%
90 Sophia Valverde®
@sophiavalverde
Actors Celebrities Fashion Hair & Beauty Design 15M 0.68%
91 𝐒𝐎𝐍 𝐎𝐅 𝐀 𝐏𝐇𝐀𝐑𝐀𝐎𝐇
@pharrell
Fashion and Accessories Fashion Design Music Producers 15M 1.06%
92 한소희
@xeesoxee
Fashion Gym Modeling 14.8M 17.25%
93 Pia Jauncey
@piawurtzbach
Fitness and Health Fashion and Accessories Beauty and Self Care Business and Finance Lifestyle 14.7M 0.59%
94 Zareen Khan 🦄🌈✨👼🏻
@zareenkhan
Entertainment and Music Fashion and Accessories Beauty and Self Care Actors 14.7M 0.96%
95 Regina Daniels Nneamaka Nwoko
@regina.daniels
Acting and Drama Beauty and Self Care Entertainment and Music Fashion and Accessories Celebrity Celebrities Design Hair & Beauty Health & Fitness 14.6M 1.53%
96 Miranda Kerr
@mirandakerr
Beauty and Self Care Fashion and Accessories Business and Finance Lifestyle 14.6M 0.82%
97 𝕮𝖎𝖓𝖙𝖍𝖎𝖆 ✞
@cinthiacruz_
Entertainment and Music Fashion and Accessories Celebrity Music Actors Cars & Motorcycles Celebrities Film, Music & Books Humor 14.5M 0.41%
98 S O P H I E T U R N E R
@sophiet
Fashion Writers Modeling 14.5M 5.07%
99 GABRIELA GONZALEZ
@gabrielagonzalezofficial
Fashion and Accessories 14.2M 0.26%
100 Glenn Alinskie
@glennalinskie
Fashion and Accessories Nature Parenting Actors 14.1M 0.60%
FAQ: Top Instagram Influencers
Who is the most popular Instagram influencer?
If you're curious about the leading Instagram influencers, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer is @kimkardashian with 364.3M subscribers.
The second most popular influencer on Instagram is @khloekardashian. The @khloekardashian profile has 310.6M subscribers. Among other top-ranked Instagram profiles is @kendalljenner. @kendalljenner has 229.5M followers.
How to find top influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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