Chocolat Lamontagne #MySweetMoment
DESCRIPTION
OVERVIEW
Task
•Lamontagne Chocolate is looking to capture images that show the consumption of their chocolates in an approachable, yet upscale way.
•The goal is to create content that highlights moments of treating yourself and having a lovely time with friends and family.
Messages Conveyed
•Eating Lamontagne Chocolate means hitting pause and living in the present moment.
•It is a moment to treat, reward and celebrates yourself.
Audience
•Introduction of Lamontagne Chocolate to GenX and Millennials in the United States, Canada and France
CONTENT CREATION
Directives
•Simple hand or full body shot, with chocolate of course!
•Incorporate chocolate into a lifestyle shot
•A social setting with friends and family
•Avoid pure product shots
Suggested Scenarios
•On the go: in the car, on the way to the office
•For dessert: as part of a balanced diet, after a healthy meal
•Secret snack: hidden so as not to be shared with the children
•At work: during a meeting, positioned next to a laptop, coffee mug and notebook; or in the desk drawer in case of emergency!
•Cozy: by the fireplace, on a comfortable couch
•Outdoors: by the lake, or sitting on a rock
•Adventure: on a hike, on the ski lift, on the plane
VISUAL GUIDE
Content Requirements
•Create clean, premium content
•Lamontagne Chocolate should always be the main focus
Visual Guidelines
•Show moments of pleasure and indulgence, of treating yourself
•Convey warmth and happiness
•Playful, lighthearted
•Invoke positive feelings, nostalgia
IG Page https://www.instagram.com/lamontagnechocolate/
FB Page https://www.facebook.com/lamontagne.ca/
Twitter Page https://twitter.com/Chocolatlam
Please note that all products are certified Peanut-Free, Gluten-Free and Kosher.
Products will be sent in September for Content posts going live from October to December.
Task
•Lamontagne Chocolate is looking to capture images that show the consumption of their chocolates in an approachable, yet upscale way.
•The goal is to create content that highlights moments of treating yourself and having a lovely time with friends and family.
Messages Conveyed
•Eating Lamontagne Chocolate means hitting pause and living in the present moment.
•It is a moment to treat, reward and celebrates yourself.
Audience
•Introduction of Lamontagne Chocolate to GenX and Millennials in the United States, Canada and France
CONTENT CREATION
Directives
•Simple hand or full body shot, with chocolate of course!
•Incorporate chocolate into a lifestyle shot
•A social setting with friends and family
•Avoid pure product shots
Suggested Scenarios
•On the go: in the car, on the way to the office
•For dessert: as part of a balanced diet, after a healthy meal
•Secret snack: hidden so as not to be shared with the children
•At work: during a meeting, positioned next to a laptop, coffee mug and notebook; or in the desk drawer in case of emergency!
•Cozy: by the fireplace, on a comfortable couch
•Outdoors: by the lake, or sitting on a rock
•Adventure: on a hike, on the ski lift, on the plane
VISUAL GUIDE
Content Requirements
•Create clean, premium content
•Lamontagne Chocolate should always be the main focus
Visual Guidelines
•Show moments of pleasure and indulgence, of treating yourself
•Convey warmth and happiness
•Playful, lighthearted
•Invoke positive feelings, nostalgia
IG Page https://www.instagram.com/lamontagnechocolate/
FB Page https://www.facebook.com/lamontagne.ca/
Twitter Page https://twitter.com/Chocolatlam
Please note that all products are certified Peanut-Free, Gluten-Free and Kosher.
Products will be sent in September for Content posts going live from October to December.
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