If you’re at #coffeeexpo2021 please join us for this incredible lineup of lectures presented by our WCR team. We look forward to seeing everyone there!

This #nationalcoffeeday, we are celebrating the incredible network of companies and organizations working together to build the next generation of resilient, high-quality coffee varieties that will meet market demand and sustain farmers. No single organization can do this work alone—it takes radical collaboration in order to ensure a brighter #futureforcoffee _______________________________ Pictured Here (from left to right): Matea Tahay Tahay, Manuela Tahay Tahay, Catarina Tahay Tahay, Catarina Lopez (FEDECOVERA Technician), at Chuixaq’ol Farm in Aldea Xojola, Nahuala Solola, Guatemala

Our next #OriginoftheDay is Mexico! ☕️ 🇲🇽 ______________________________ Mexican coffee production is centered in the four primary producing regions of Chiapas, Veracruz, Oaxaca, and Puebla (in order of production). An overwhelming majority of coffee farms are owned and farmed by smallholders, 85% of whom are indigenous Mexicans. ______________________________ Although Mexico is currently the 12th largest producer of coffee in the world, the country has been rebounding from an outbreak of coffee leaf rust beginning in 2012. The destructive fungus caused a massive drop in production from 4.5 million bags in 2012 to 2.2 million bags in 2015. However, the country has since rebounded, producing roughly four million bags in the past year. ______________________________ Recently, Mexico's Secretary of Agriculture and Rural Development (@sagarpa_mx ) and the National Institute of Forestry, Agriculture, and Fisheries Research (@inifapmx ) have begun participating in the Latin American Breeding Hub, hosted by @ihcafe in Honduras, in order to create a more resilient Mexican coffee industry! Special thank to our Latin American origin sponsor @lavazzaofficial for assisting in our efforts to create a brighter #futureforcoffee!

For our sixth #OriginoftheDay we are headed to the beautiful Oceania country of Papua New Guinea (PNG) 🇵🇬⛰☕️ ______________________________ Although PNG has only grown coffee commercially for about 100 years, it has recently garnered attention for the cup quality of its products. Most of the coffee grown in PNG is arabica and smallholder farmers dominate the market with cooperatives and “passive farm management systems.” Many of the communities growing coffee are in remote regions of PNG’s mountainous interior. ______________________________ WCR looks forward to collaborating with Papua’s Coffee Industry Corporation in 2022 to enhance the quality and quantity of PNG coffee going forward!

Our next #OriginoftheDay takes us to the East African country of Kenya 🇰🇪☕️🌱 ______________________________ Despite the country’s proximity to the birthplace of coffee, Ethiopia, Kenya has only been growing coffee commercially for the past 100 years. Since then, coffee has taken off in the country with the Western, Central, Rift Valley, and Mt. Kenya regions producing world-class coffees. ______________________________ Nearly 100% of the coffees produced in Kenya are arabica varieties. The most popular Kenyan varieties such as SL14, SL28, and SL34 come from the Kenyan Scott Agricultural Laboratories (now the National Agricultural Laboratories, NARL) where they were selected for high-performance, yield, and drought-tolerance. Unfortunately, these varieties are susceptible to disease, so new disease-resistant varieties such as Batian and Ruiru 11 have been receiving more attention. ______________________________ WCR is proud to work alongside our partners CRI/KALRO and @africancoffeeroasters to expand and strengthen coffee agriculture in Kenya!

Our Fourth #OriginoftheDay brings us to Peru! 🇵🇪☕️🌱 ______________________________ This South American country is currently the 7th largest producer of coffee in the world. Mid-size producer countries like Peru are critical in our efforts to maintain origin diversity. ______________________________ We are proud to work alongside our partners @juntanacionaldelcafeperu, @olamcoffee, and @technoserve to expand and improve coffee production in Peru!

Our third #OriginoftheDay is Indonesia! 🇮🇩🌳☕️ ______________________________ The archipelago country has been a major exporter of coffee since it was introduced to the islands in 1707. The main island of Java’s prominence in coffee production soon made the terms “java” and “coffee” synonymous. Currently, Indonesia is the 4th largest exporter of coffee in the world. Almost all (99%) of the country’s coffee is produced by smallholders. ______________________________ Alongside our partners, @conservationorg and the Smithsonian Migratory Bird Center we recently published an Indonesian coffee shade tree guide as part of our continued efforts to promote sustainable coffee production methods. Shade trees benefit smallholder farmers by increasing coffee quality while simultaneously fighting climate change through carbon capture.

🚨New Annual Report Drop🚨 (Link in Bio) _______________________________ The world was tested in unprecedented ways in 2020, and coffee agriculture was no exception. The global pandemic proved that diversity confers resilience. Coffee businesses must build resilience to thrive in the 21st century, which will require innovation and creativity across the value stream. _______________________________ Our optimism for the future is unwavering. In 2020, despite a year of enormous challenge and uncertainty, 217 coffee companies—representing one-fifth of the global coffee market share—continued their support for collaborative science and innovation to secure a sustainable #futureforcoffee _______________________________ Read more about what we do, and the results of our ongoing research, in our newly launched 2020 Annual Report. Look for the link in our Bio. Available in Spanish and English!

Farmer Success = Quality Coffee 👨‍🌾🌱☕️ _______________________________ Farmer success underpins a country’s competitiveness. Farmers are the critical actor in the value stream, the original source of value. In order for origins to be strong, we need vibrant, profitable coffee producer communities. Maintaining and growing farmer profitability is necessary to maintain the viability of diverse origins. _______________________________ Pictured: Mr. Ashim Abdallah of Kasenda Coffee Estate in Kabarole district, Rwenzori region, Uganda Special Thanks to our site partner, @greatlakescoffeeugroastery , and our Origin Sponsor, @taylors , for their support of our work in Uganda! 📸- @shotbymu

Nueva guía en español! 🥳🌱 _______________________________ La mayoría de lotes de semillas y viveros de café luchan por producir plantas sanas y dirigir empresas rentables, por eso @mocca_america y WCR, han elaborado una nueva guía para apoyarlos en el desarrollo de su visión empresarial para lograr la estabilidad financiera. _______________________________ Descarga las nuevas guías en: worldcoffeeresearch.org/guias (El enlace en nuestro perfil) #MOCCAEnAmerica #MOCCACafeyCacao #USDA #TechnoServe #Cafe #Agricultura #Sostenibilidad #Productividad @usdagov @technoserve

Our second #OriginoftheDay is beautiful Uganda! 🇺🇬⛰☕️🌱 ______________________________ Uganda has risen to become the 9th largest exporter of coffee globally. The country is a major exporter of both Arabica and Robusta coffees with Robusta mostly grown in Central, Western and Northern Uganda districts (i.e in low land areas) whereas Arabica is grown in the Elgon, Kasese, and West Nile regions (i.e Highland regions). ______________________________ Of the 1.8 million households growing coffee: 53% use traditional methods; 35% use improved methods; 10% on a commercial level, and 2% on plantations. With the partnership of Uganda’s coffee institute, @narouganda (NaCoRI) WCR is working to build capacity for breeding programs, nurseries, and seed value chain in the East-Central African Country.

#OriginoftheDay in Guatemala 🇬🇹 _______________________________ WCR works with partner “focus countries” to build stronger, deeper partnerships along the value stream, from research institutes to extension organizations, exporters, and other businesses like nurseries. ______________________________ Our 11 focus countries contain 50% of the world’s smallholder coffee farms and 32% of global coffee exports. As part of our efforts to highlight the need for origin diversity in the coffee economy, we are excited to launch our #OriginoftheDay series! ______________________________ Our first #OriginoftheDay is Guatemala! Home to nearly 180k coffee farms, Guatemala is the 10th largest exporter of coffee in the world. Alongside Guatemala’s Coffee Institute @escueladecafegt (ANACAFE), we look forward to accelerating coffee research and development in the country.