We are excited to announce @annehathaway as the new brand ambassador for our VITAL PERFECTION collection. We all have untapped potential within—we just have to look for it. This is the inspiration behind VITAL PERFECTION, our skincare line that uses advanced technology to bring out your full potential. Experience the power of your own possibility.  #ShiseidoSkincare #VitalPerfection #PotentialHasNoAge

Plush pinks. Alluring oranges. Powerful plums. Find your new signature hue with TechnoSatin Gel Lipstick. Available in 20 full-coverage colors. Share your favorite shade in the comments below. #ShiseidoMakeup #JapaneseBeauty

Why stop at one? Swipe every shade of TechnoSatin Gel Lipstick for long-lasting color and all-day hydration. Seen here in Chatbot, Pulsar Pink, Harmonic Drive, and Soundwave. #ShiseidoMakeup #JapaneseBeauty

New year, new makeup. Refresh your routine from lids to lips with the best of the best:⁣ ⁣ *SYNCHRO SKIN Soft Blurring Primer⁣ *SYNCHRO SKIN RADIANT LIFTING Foundation (seen here in 220 Linen)⁣ *InnerGlow CheekPowder (seen here in Aura Pink)⁣ *SYNCHRO SKIN Invisible Silk Loose Powder (seen here in Radiant)⁣ *Brow InkTrio (seen here in Taupe)⁣ *Eyelash Curler⁣ *ControlledChaos MascaraInk (seen here in Black Pulse)⁣ *TechnoSatin Gel Lipstick (seen here in Lilac Echo)⁣ ⁣ #ShiseidoMakeup #JapaneseBeauty

Line. Lift. Define. Create countless looks with a trio of eye-conic essentials: MicroLiner Ink (seen here in Teal, Yellow, and Violet), ControlledChaos MascaraInk, and Eyelash Curler. #ShiseidoMakeup #JapaneseBeauty

Wear SYNCHRO SKIN SELF-REFRESHING Custom Finish Powder Foundation your way. Build sheer-to-medium coverage by applying this weightless formula wet or dry with the dual-sided sponge (included in the compact). Or, use the MARU FUDE Multi Face Brush (seen here) for a more translucent finish. #ShiseidoMakeup #JapaneseBeauty #SynchroSkin

Show some skin with two best-selling formulas that even and enhance your complexion. Whether you like liquid or prefer a powder foundation, we’ve got you covered:⁣ ⁣ REVITALESSENCE SKIN GLOW Foundation (seen here in 510 Suede)⁣ TEXTURE: Lightweight liquid feels like a serum⁣ COVERAGE: Buildable, medium coverage with a luminous finish⁣ BENEFITS: Powered by prebiotics that visibly improve bare skin in 1 week*⁣ ⁣ SYNCHRO SKIN SELF-REFRESHING Custom Finish Powder Foundation (seen here in 510 Suede)⁣ TEXTURE: Creamy and weightless powder ⁣ COVERAGE: Sheer-to-medium coverage with a natural finish⁣ BENEFITS: Resists heat, humidity, oil, and motion for 24 hours⁣ ⁣ *Consumer tested on 109 women.⁣ ⁣ #ShiseidoMakeup #JapaneseBeauty #RevitalEssence #SkincareMeetsFoundation #SynchroSkin

Now is your time to shine. Three non-sticky ways to do it:⁣ ⁣ BALM: ColorGel LipBalm (seen here in Bamboo)⁣ Softens and smooths lips with a sheer wash of color.⁣ ⁣ LIPSTICK: TechnoSatin Gel Lipstick (seen here in Chatbot)⁣ Delivers lasting, full-coverage color and all-day hydration.⁣ ⁣ GLOSS: Shimmer GelGloss (seen here in Toki Nude)⁣ Infused with moisturizing shea butter and reflective pearls.⁣ ⁣ #ShiseidoMakeup #JapaneseBeauty

Bundle lips in bold color that delivers lasting hydration. Two weightless ways to achieve maximum moisture:⁣ ⁣ SHEER COLOR⁣ ColorGel LipBalm (seen here in Dahlia) ⁣ ⁣ FULL-COVERAGE COLOR⁣ TechnoSatin Gel Lipstick (seen here in Fuchsia Flux)⁣ ⁣ #ShiseidoMakeup #JapaneseBeauty

Illuminate the skin you’re in. Choose from 30 luminous hues of REVITALESSENCE SKIN GLOW Foundation that deliver buildable, medium-coverage that feels barely there. Share your shade in the comments below. #ShiseidoMakeup #JapaneseBeauty #RevitalEssence #SkincareMeetsFoundation

Glow into the new year with REVITALESSENCE SKIN GLOW Foundation. Reveal healthy, radiant skin with this prebiotic-powered formula. Choose from 30 luminous shades that look and feel like you. #ShiseidoMakeup #JapaneseBeauty #RevitalEssence #SkincareMeetsFoundation

Cold weather calls for bright color. Warm up from lids to lips with these hot hues and forever favorites:⁣ ⁣ * SYNCHRO SKIN SELF-REFRESHING Custom Finish Powder Foundation (seen here in 530 Henna)⁣ * Eyelash Curler⁣ * ImperialLash MascaraInk⁣ * MicroLiner Ink in Yellow⁣ * TechnoSatin Gel Lipstick in Purple Glitch⁣ ⁣ #ShiseidoMakeup #JapaneseBeauty