Guardian's Instagram Audience Analytics and Demographics

@guardian

United Kingdom

Independent journalists since 1821 🔍 🌱 Environment ✊ Human rights 🕵️‍♀️ Life hacks & more
+44â–“â–“â–“â–“â–“71
United Kingdom
25–34

Business Category

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PROFILE OVERVIEW OF GUARDIAN

51.3% of guardian's followers are female and 48.7% are male. Average engagement rate on the posts is around 0.50%. The average number of likes per post is 21603 and the average number of comments is 514.

Guardian loves posting about News&Politics.

Check guardian's audience demography. This analytics report shows guardian's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Followers
3,760,512
Avg Likes
21,603
Avg Comments
514
Posts
5,915

GENDER OF ENGAGERS FOR GUARDIAN

Female
51.3 %
Male
48.7 %

AUDIENCE INTERESTS OF GUARDIAN

  • Art & Design 52.68 %
  • Beauty & Fashion 51.71 %
  • Restaurants, Food & Grocery 49.01 %
  • Travel & Tourism 41.85 %
  • Photography 41.54 %
  • Fitness & Yoga 41.17 %
  • Business & Careers 37.39 %
  • Home & Garden 36.40 %
  • Entertainment 36.18 %
  • Healthy Lifestyle 35.61 %
  • Books and Literature 35.22 %
  • Luxury Goods 32.77 %

MENTIONED HASHTAGS OF GUARDIAN

RECENT POSTS

16,402 436

A New Zealand journalist is being praised around the world for her determined effort to shut down the spread of Covid-19 conspiracy theories during an interview with a minor party politician. Tova O'Brien accused Advance NZ party co-leader Jami-Lee Ross of "talking rubbish", when he began to question the mortality rate of Covid-19. The party failed to secure enough votes in Saturday’s general election to enter parliament, after peddling rumours and misinformation on social media about the coronavirus. The interview, posted to Twitter, has been viewed millions of time across the world. Source: Courtesy @NewshubNZ

21,220 318

Women’s rights have been on Stevie Nicks’ mind since the death of her “hero”, the US supreme court justice Ruth Bader Ginsburg, last month. “Abortion rights, that was really my generation’s fight. If President Trump wins this election and puts the judge he wants in, she will absolutely outlaw it and push women back into back-alley abortions.” The Fleetwood Mac lead singer and rock legend terminated a pregnancy in 1979, when her band were at their height. What did it mean to be able to make that choice? “If I had not had that abortion, I’m pretty sure there would have been no Fleetwood Mac," she explained. Follow the link in bio to read our full interview with Nicks. . . . . . . . #fleetwoodmack #stevienicks #abortionrights #RoevWade

24,125 441

Kamal Singh didn't even know what ballet was when he turned up nervously at the Imperial Fernando Ballet School in Delhi, during the summer of 2016. But the 17-year-old, known as Noddy, whose father was a rickshaw driver in the west of the city, had been transfixed by ballet dancers in a Bollywood film, and wanted to try it for himself. Four years on, Singh is now one of the first Indian students to be admitted to the English National Ballet school. He started this week. His school fees and London living expenses, totalling around £20,000, were sourced through a crowdfunding campaign backed by some of Bollywood's biggest names. “I cannot explain how it feels, it is all my dreams come true” said Singh, 21.

60,495 844

@JacindaArdern is on track to be re-elected as the prime minister of New Zealand, attracting so many votes that the Labour party could become the first in decades to be able to govern alone. The vote had become a referendum on Ardern’s leadership of the country since her sudden ascension to power three years ago. The dismal results for her opponents suggested New Zealanders had rewarded her for her handling of the pandemic, which has so far spared the country the worst of Covid-19, although it is now in a recession. After coming to power in 2017 Ardern drew a mixed response in the polls. But she has since risen to become New Zealand’s most popular prime minister of modern times, steering the country through crisis after crisis. Follow @guardianaustralia for more coverage

17,237 1,298

Japan has reportedly decided to release more than 1m tonnes of contaminated water into the sea. Local media reports said work to release the Fukushima Daiichi nuclear plant would begin in 2022 at the earliest and would take decades to complete. An official decision could come by the end of the month, the Kyodo news agency said. Pressure about the water’s fate has been building as storage space on the nuclear plant site runs out. As of last month, 1.23m tonnes of water, which becomes contaminated when it mixes with water used to prevent the three damaged reactor cores from melting, were being stored in 1,044 tanks. The option of releasing the water into the Pacific ocean has been met with opposition from environmental groups and local fishermen.

11,728 146

Despite emergency measures by Thai authorities this week banning the gathering of five or more people, thousands of people have taken to the streets of Bangkok to continue anti-government demonstrations. We followed Parit Chiwarak, one of Thailand's prominent protest leaders, as he helped organise one of the biggest anti-government rallies in years. He and many other young people are risking prison to demand a significant democratic overhaul: they want the power and wealth of the monarchy curbed.

28,302 537

From symptoms and long Covid to vaccines and treatments, Guardian health editor Sarah Boseley explains what we now know about the virus that we didn't at the beginning of the crisis. Video: Alex Healey + @nikhitachulani

11,131 652

From @guardian_us: In the latest episode of Anywhere but Washington Oliver Laughland meets Angela Stanton King, a QAnon-believing Trump ally running for Congress. This is what happened when he questioned her about her tweets in support of the baseless far-right conspiracy theory.

6,023 189

The UK government has introduced a three-tier system with rules that increase the higher up an area goes. There's a lot to remember, so you'll want to save this post! What tier is your area in?

12,408 290

Joe Biden has told older voters in Florida that Donald Trump views them as “expendable” and “forgettable” as the Democratic presidential candidate sought to win fresh support in the battleground state of Florida. Biden said the president had recklessly dismissed the threat the virus had posed to their at-risk population, and expressed his disappointment that Trump's own coronavirus diagnosis hadn't changed his approach to the pandemic. Meanwhile, Donald Trump appeared to mock Biden on Twitter by sharing an image of his opponent superimposed onto the body of a care home resident. Florida has a historically high number of older citizens, because it's seen as the ideal place for retirement. With 14 million voters, it is crucial in elections because it carries 29 of the 270 electoral college votes needed to win the White House.

66,141 1,216

Berlin is putting the middle finger up to people who won’t wear a mask. An ad placed in local papers by the German capital’s senate shows an elderly woman presenting her outstretched middle finger to the camera, next to the words: “A finger-wag for all those without a mask: we stick to corona rules.” In a city that prides itself on its Berliner Schnauze – the coarse-but-hearty “Berlin gob” – public service messaging could not afford to moralise from on high, said a spokesperson for Visit Berlin, the tourism agency that developed the campaign. “We wanted to use a language that suits the Berlin character and that underscores the dramatic pandemic situation – and that we managed,” they told us. But the general secretary of the centre-right Free Democrats party said the campaign was “arrogant and offensive”. While one independent delegate said he had filed charges over “incitement of the people”. What do you make of it?

12,975 209

After days of fierce protests, Nigeria will dissolve the infamous 'Special Anti-Robbery Squad', commonly called Sars, a police unit plagued with allegations of extrajudicial killings, theft and abuse. The Guardian's west Africa correspondent, Emmanuel Akinwotu, explains what sparked the #EndSars protests across the country, how the movement trended internationally on social media, and why demonstrators do not trust promises of reform. Video: @ea_akin + @nikhitachulani + @lela_inc

* Copyright: Content creators are the default copyright owners. These Images are published on public domains and respective social media for public viewing.

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