Top Instagram Influencers and Instagram Users in 2024
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Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

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Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 78,894 influencers with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Cardi B
@iamcardib
United States
Entertainment and Music Singer Hair & Beauty Celebrities Design Artist 168.3M 1.01%
2 LUÍSA SONZA
@luisasonza
Brazil
Entertainment and Music Music Lifestyle Singer Design Celebrities 31.7M 1.01%
3 Lily Collins
@lilyjcollins
United States
Modeling Fashion Design 28.4M 1.30%
4 C A M I L O
@camilo 		Entertainment and Music Actors Celebrities Design Artist 28.2M 1.03%
5 Deborah Secco
@dedesecco
Brazil
Celebrity Actors Celebrities Design 26.5M 0.12%
6 Iggy Azalea
@thenewclassic
United States
Art Fashion Design Photography 17.9M 1.26%
7 Manelyk Gonzalez
@manelyk_oficial
Mexico
Fashion and Accessories Entertainment and Music Marketing and Advertising Actors Celebrities Design Hair & Beauty 16.5M 1.10%
8 Donya
@donya 		Beauty and Self Care Fashion Design Modeling Public Figure Creators & Celebrities 15.9M 2.21%
9 Heart Evangelista
@iamhearte
Philippines
Arts and Crafts Celebrity Business and Finance Actors Design Lifestyle Artist Creators & Celebrities 15.8M 0.23%
10 Lorena Improta
@loreimprota
Brazil
Entertainment and Music Dance Health & Fitness Hair & Beauty Design 15.7M 0.78%
11 Snejana Onopka
@snejanaonopka15
Ukraine
Fashion and Accessories Modeling Fashion Design 15.6M 3.06%
12 Sophia Valverde®
@sophiavalverde
Brazil
Actors Celebrities Fashion Hair & Beauty Design 15M 0.68%
13 𝐒𝐎𝐍 𝐎𝐅 𝐀 𝐏𝐇𝐀𝐑𝐀𝐎𝐇
@pharrell 		Fashion and Accessories Fashion Design Music Producers 15M 1.06%
14 Regina Daniels Nneamaka Nwoko
@regina.daniels
Nigeria
Acting and Drama Beauty and Self Care Entertainment and Music Fashion and Accessories Celebrity Celebrities Design Hair & Beauty Health & Fitness 14.6M 1.53%
15 Arthur Aguiar
@arthuraguiar
Brazil
Entertainment and Music Fashion and Accessories Singer Actors Celebrities Hair & Beauty Design DIY & Crafts 14M 1.19%
16 karrueche ™
@karrueche 		Entertainment and Music Celebrity Modeling Celebrities Design 13.9M 0.94%
17 Joanna Gaines
@joannagaines
United States
Home and Garden Family Food and Drink Design Decoration Interior Design Public Figure 13.8M 0.12%
18 Alissa Violet
@alissaviolet
United States
Fashion and Accessories Entertainment and Music Business and Finance Modeling Celebrities Film, Music & Books Design 12.8M 0.48%
19 Jessica Weaver
@jessicakes33 		Arts and Crafts Fashion and Accessories Beauty and Self Care Business and Finance Soccer Modeling Celebrities Health & Fitness Design Humor 12.8M 0.42%
20 Noha Nabil نهى نبيل
@nohastyleicon 		Family Fashion and Accessories Beauty and Self Care Travel Parenting Poetry Celebrities Hair & Beauty Design Health & Fitness 12.6M 0.34%
21 Donatella Versace
@donatella_versace
Italy
Fashion and Accessories Fashion Design Artist Creators & Celebrities 11.8M 0.86%
22 Lojain Omran
@lojain_omran
United Arab Emirates
Arts and Crafts Entertainment and Music Fashion and Accessories TV Host Design Celebrities Cars & Motorcycles 11.7M 0.08%
23 دكتورة خلود💙💉🥇
@dr_kholodiii
Kuwait
Beauty and Self Care Animals & Pets Design Celebrities 11.6M 0.12%
24 정해인
@holyhaein 		Celebrity Fashion Design Modeling Actor 10.9M 9.03%
25 ANDREY BATT
@andreybatt 		Art Nature & Outdoors Kids & Parenting Humor Food & Drink Health & Fitness Hair & Beauty Gardening Film, Music & Books DIY & Crafts Design Celebrities Cars & Motorcycles Architecture Animals & Pets Cooking Marketing and Advertising Music Actors Singer Artist 10.8M 1.39%
26 Gustavo Rocha
@gustavorocha
Brazil
Education Lifestyle Celebrities Film, Music & Books Design 10.6M 1.14%
27 Карина Лазарьянц
@karinakross
Russian Federation
Entertainment and Music Music TV Host Fashion Design Celebrities 10.6M 1.83%
28 Gemma Styles
@gemmastyles 		Fashion and Accessories Beauty and Self Care Arts and Crafts Entertainment and Music Celebrities Design 10.5M 1.36%
29 Jessica Cediel
@jessicacedielnet
Colombia
Entertainment and Music Marketing and Advertising Actors Celebrities Design Hair & Beauty 10.4M 0.47%
30 Pia Mia
@piamia
Guam
Music Fashion Beauty Celebrities Design 10M 0.16%
31 Lesslie Polinesia
@ppteamlesslie
Mexico
Family Fashion and Accessories Actors Modeling DIY & Crafts Animals & Pets Design 9.7M 6.26%
32 Kaia
@kaiagerber 		Fashion Modeling Fashion Design 9.6M 0.80%
33 Daily Art 🎨
@dailyart 		Arts and Crafts Drawing Illustrator Design 9.4M 0.51%
34 Thaila Ayala
@thailaayala
Brazil
Acting and Drama Celebrity Actors Celebrities Design 9.2M 0.60%
35 EVA MARISOL GUTOWSKI
@mylifeaseva
United States
Celebrity Music Lifestyle Celebrities Design 8.6M 0.20%
36 PunPun Sutatta Udomsilp♡
@punpun_sutatta
Thailand
Celebrity Modeling Design Celebrities Animals & Pets 8.6M 1.18%
37 Elnaz Golrokh
@elnaz_golrokh
United States
Beauty and Self Care Fashion and Accessories Business Design Celebrities Makeup Artist 8.2M 2.33%
38 Chloé Lukasiak
@chloelukasiak
United States
Arts and Crafts Entertainment and Music Actors Dance Author Architecture Film, Music & Books Design 8.2M 1.43%
39 Karen Wazen Bakhazi كارن وازن
@karenwazen
Lebanon
Fashion and Accessories Video Gaming Modeling Hair & Beauty Celebrities Design 8.2M 1.54%
40 Annie Idibia
@annieidibia1
Nigeria
Family Entertainment and Music Entertainment Singer Actors Design Celebrities 8.1M 0.45%
41 𝕯𝖆𝖓𝖎𝖊𝖑𝖆 𝕭𝖚𝖊𝖓𝖗𝖔𝖘𝖙𝖗𝖔 𝖇𝖇 🤍
@queenbuenrostro
Spain
Fashion and Accessories Food & Drink DIY & Crafts Design Actors Public Figure 8M 1.95%
42 Angela Renee Simmons
@angelasimmons
United States
Fashion and Accessories Family Fashion Design 7.9M 0.96%
43 Conan Gray
@conangray 		Entertainment and Music Events Music Songwriting Singer Design DIY & Crafts Scientist 7.8M 7.60%
44 AMB. KING TONTO
@tontolet
Nigeria
Home and Garden Actors Celebrities Design Hair & Beauty 7.6M 0.15%
45 Manish Malhotra
@manishmalhotra05
India
Fashion and Accessories Fashion Design 7.4M 0.22%
46 𝓨𝓿𝓸𝓷𝓷𝓮 𝓝𝓮𝓵𝓼𝓸𝓷
@yvonnenelsongh
Ghana
Arts and Crafts Education Entertainment and Music Celebrity Modeling Entertainment Design Celebrities 7.4M 0.13%
47 Thylane-Lena rose
@thylaneblondeau
Italy
Fashion and Accessories Modeling Fashion Design Celebrities Film, Music & Books 7.3M 0.21%
48 Kaitlyn 💖
@k8lynbaddie 		Fashion and Accessories Modeling Design Film, Music & Books Celebrities 7.2M 3.46%
49
@virgilabloh 		Fashion Design 7.1M 1.70%
50 Farah Merhi
@farahjmerhi
United States
Home and Garden Product Showcase Business and Finance Parenting Decoration Design 7.1M 3.15%
51
@kaliuchis 		Fitness and Health Entertainment and Music Music Celebrities Design Musician 7M 27.54%
52 Hunter
@hunterschafer 		Animals Fashion and Accessories Parenting Film, Music & Books Design Artist 6.8M 12.60%
53 De'arra Taylor
@dearra 		Product Showcase Fashion and Accessories Beauty and Self Care Business and Finance Modeling Styling Hair & Beauty Celebrities DIY & Crafts Design 6.7M 5.37%
54 Manushi Chhillar
@manushi_chhillar
India
Beauty and Self Care Fashion and Accessories Modeling Fashion Design 6.5M 0.84%
55 GotDamnZo
@iamzoie 		Entertainment and Music Parenting Entertainment Celebrities Design Entrepreneur 6.5M 1.31%
56 Jessica Simpson
@jessicasimpson
United States
Entertainment and Music Actors Modeling Fashion Design 6.3M 0.56%
57 Jasmine Sanders
@goldenbarbie
United States
Fashion and Accessories Parenting Actors Celebrities Hair & Beauty Design 6.3M 0.18%
58 magnolia
@magnolia
United States
Home and Garden Product Showcase Parenting Design Interior Design 5.8M 0.09%
59 Ahmed Sharif احمد شريف
@a.sharif92 		Entertainment and Music Celebrity Business Celebrities Hair & Beauty DIY & Crafts Design 5.7M 0.53%
60 Helly Luv هيلى لوف
@hellyluv
Iraq
Entertainment and Music Business and Finance Celebrity Singer Hair & Beauty Celebrities Design Artist 5.6M 0.91%
61 tana mongeau
@tanamongeau
United States
Entertainment and Music Modeling Design Humor Public Figure Creators & Celebrities 5.6M 3.83%
62 Annabella Hilal
@annabellahilal
Lebanon
Fashion and Accessories Journalists Design Celebrities Hair & Beauty 5.5M 1.96%
63 Abdulaziz
@bin_baz
Saudi Arabia
Fitness Fashion Soccer Architecture Film, Music & Books Design 5.2M 0.10%
64 Txunamy
@txunamy
United States
Parenting Moms Actors Celebrities Design Hair & Beauty 5.2M 4.05%
65 The Original DreamDoll 🧞‍♀️
@dreamdoll
United States
Entertainment and Music Parenting Band Music Celebrities Design 5.1M 1.08%
66 Cole LaBrant
@cole.labrant
United States
Family Parenting Lifestyle Celebrities Film, Music & Books Design Animals & Pets Hair & Beauty 5M 6.95%
67 Wessam Qutob
@wessamq
Jordan
Entertainment and Music Food Design Film, Music & Books DIY & Crafts 4.9M 4.41%
68 Sophie Hinchliffe
@mrshinchhome
United Kingdom
Home and Garden Decoration Interior Design Home Decor Personal Blog Creators & Celebrities 4.9M 0.23%
69 Débora Nascimento
@debranascimento
Brazil
Fashion and Accessories Actors Celebrities Design Film, Music & Books 4.9M 0.46%
70 Rachel Zoe
@rachelzoe
United States
Fashion and Accessories Business and Finance Design 4.8M 0.04%
71 جيني اسبر Jenny Esber
@jennyesber
Lebanon
Acting and Drama Celebrity Hair & Beauty Design Celebrities Animals & Pets 4.8M 0.13%
72 Brent Faiyaz
@brentfaiyaz 		Entertainment and Music Music Singer Producers Film, Music & Books Design Artist 4.8M 12.17%
73 Nomzamo Mbatha (Nxumalo)🇿🇦
@nomzamo_m
South Africa
Acting and Drama Education Celebrity Actors Entertainment Celebrities Design Hair & Beauty 4.8M 1.55%
74 Murat Can Ünverdi
@mcanunverdi
Turkey
Business and Finance Pets Sports Modeling Fashion Design 4.7M 1.22%
75 Interior Design & Architecture
@d.signers 		Home and Garden Arts and Crafts DIY and Life Hacks Design Interior Design Furniture Architecture 4.7M 0.12%
76 Kris
@kristenhancher
Greece
Entertainment and Music Fashion and Accessories Beauty and Self Care Fitness and Health Marketing and Advertising Lifestyle Modeling Celebrities Humor Design 4.6M 0.51%
77 Mina Al Sheikhly
@minaalsheikhly 		Home and Garden Fashion and Accessories Business and Finance Design Interior Design Lifestyle Celebrities Hair & Beauty 4.6M 1.52%
78
@jeanpaulgaultier 		Fashion and Accessories Modeling Fashion Design 4.6M 0.11%
79 Crafty
@diplycrafty 		Arts and Crafts DIY and Life Hacks Home and Garden Design 4.6M 0.01%
80 MAHLAGHA ☽
@mahlaghajaberi
United States
Fashion and Accessories Celebrities Design 4.4M 1.58%
81 TN
@thanaerngnin 		Art Beauty and Self Care Celebrity Modeling Fashion Design Animals & Pets Celebrities Health & Fitness Artist Creators & Celebrities 4.3M 2.46%
82 Mona Moutrage
@hajia4reall 		Entertainment and Music Modeling Styling Celebrities Design Hair & Beauty 4.3M 0.83%
83 Ella Mai
@ellamai
United Kingdom
Romance and Wedding Entertainment and Music Singer Design Celebrities Film, Music & Books 4.3M 4.67%
84 Júlia Olliver
@jujuolliver
Brazil
Acting and Drama Singer Design Celebrities Film, Music & Books 4.3M 1.01%
85 Ihssane Benalluch احسان بنعلوش 🇲🇦
@ihssanebenalluch
Morocco
Life and Society Education Lifestyle Celebrities Hair & Beauty Design 4.3M 5.20%
86 Jwana Karim
@jwanagram
United Arab Emirates
Fashion and Accessories Business and Finance Lifestyle Celebrities Hair & Beauty Design 4.2M 0.09%
87 Angela Okorie
@realangelaokorie
Nigeria
Art Actors Film, Music & Books Design Celebrities 4.2M 0.66%
88 Chand Kelvin
@chand_kelvin
United States
Entertainment and Music Education Actors Architecture Celebrities Design Public Figure 4.2M 0.13%
89 S U B C E L E B R I T I E S
@subcelebrities 		Entertainment and Music Design Architecture 4.1M 0.89%
90 KC ~ also, KRISTINA.
@kristinaconcepcion
Philippines
Travel Business and Finance Design Founder 4.1M 0.32%
91 Mr. Fallback
@lukasabbat
United States
Fashion and Accessories Business and Finance Celebrity Entrepreneur Design Celebrities Actor Creators & Celebrities 4.1M 1.86%
92 Cyn Santana 🌹
@cynsantana
United States
Entertainment and Music Entertainment Modeling Music Celebrities Hair & Beauty Design 4M 0.25%
93 Mohamed Farag
@mohamed.farag 		Travel Finance Business and Finance Marketing and Advertising Actors Gardening DIY & Crafts Kids & Parenting Design Cooking 4M 1.16%
94 𝑾𝑱𝑴𝑰𝑳𝑫
@wjmild 		Fashion and Accessories Design 4M 0.88%
95 Sadaf Beauty
@sadaf_beauty
United States
Beauty and Self Care Travel Celebrities Design Digital Creator 4M 4.48%
96 Christine Gonzalez-Crisologo
@beauty_gonzalez
Philippines
Beauty and Self Care Celebrity Design Interior Design 4M 0.08%
97 Zonnique
@zonniquejailee 		Entertainment and Music Moms Celebrities Hair & Beauty Design 3.9M 2.72%
98 Mega Mansions
@mega_mansions 		Home and Garden Finance Real Estate TV Shows Design Interior Design Furniture 3.9M 0.30%
99 Ahmed Hossam احمد حسام .
@ahmedhossam
United Arab Emirates
Acting and Drama Entertainment and Music Celebrity Celebrities Humor Design 3.9M 7.43%
100 مَـــرمَـــر
@mrmr__4
Kuwait
Fashion and Accessories Fashion Design Modeling 3.9M 2.94%
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FAQ: Top Instagram Influencers
Who is the most popular Instagram influencer?
If you're curious about the leading Instagram influencers, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer is @iamcardib with 168.3M subscribers.
The second most popular influencer on Instagram is @luisasonza. The @luisasonza profile has 31.7M subscribers. Among other top-ranked Instagram profiles is @lilyjcollins. @lilyjcollins has 28.2M followers.
How to find top influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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