Vogueaustralia's Instagram Audience Analytics and Demographics



Before it's in fashion, it's in Vogue. Your fashion guide and inspiration from the Vogue Australia team.

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69.1% of vogueaustralia's followers are female and 30.9% are male. Average engagement rate on the posts is around 0.10%. The average number of likes per post is 1443 and the average number of comments is 11.

Vogueaustralia loves posting about News&Politics.

Check vogueaustralia's audience demography. This analytics report shows vogueaustralia's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Avg Likes
Avg Comments
Global Rank
Country Rank
Category Rank


69.1 %
30.9 %


  • Beauty & Fashion 87.23 %
  • Art & Design 62.93 %
  • Restaurants, Food & Grocery 45.50 %
  • Entertainment 43.44 %
  • Fitness & Yoga 42.75 %
  • Books and Literature 40.41 %
  • Home & Garden 40.16 %
  • Photography 40.08 %
  • Travel & Tourism 39.83 %
  • Business & Careers 34.38 %
  • Clothes, Shoes, Handbags & Accessories 34.31 %
  • Healthy Lifestyle 34.18 %
  • Children & Family 33.71 %


805 4

It’s been six months since #coronavirus first hit headlines around the world, and the concept of feeling ‘well’ has never been so charged. But as we’ve entered this period of grave uncertainty, we’re seeing a rise of back-to-basics wellness, devoid of expensive gadgets and trends. In the bio link, we explore how a #Covid19 world has allowed the trend of no-frills fitness to emerge. 📷 Getty Images

840 1

There’s nothing quite like listening to a great podcast. In the bio link, we suggest 12 brilliant podcasts that amplify the voices and stories of people of colour. Add them to your playlists now. 📷 @garconjon

1,018 8

In addition to doing the work, another way to become an ally to the Black community is by thinking about where you shop. Purchasing fashion and beauty products from Black-owned and Indigenous-owned brands is an important way to show your support. At the link in bio, we’ve rounded up some of the labels to commit to buying from–starting with @pyermoss, pictured here. 📷 Getty Images

2,800 63

This month, season four of #TheBoldType will make its return to @stanaustralia. But that’s not all–visit the link in bio for everything new coming to your favourite streaming platforms in June. 📷 courtesy of @stanaustralia

1,948 14

On June 6, tens of thousands of people took to the streets in Melbourne (pictured here), Sydney, Adelaide and Brisbane to show solidarity with the #BlackLivesMatter movement and to protest against Indigenous deaths in custody. Protestors held signs bearing the names of Indigenous people who have died at the hands of police brutality in our own nation, including David Dungay, a 26-year-old Dunghutti man who died while being restrained by five prison guards at a Sydney jail in 2015. Link in bio for the facts on the reality of Aboriginal deaths in custody here in Australia. 📷 Getty Images

1,683 14

Breonna Taylor should have turned 27 this week. But on March 13, she was killed when Louisville police in the US used a battering ram to break into her apartment. The officers fired, striking Taylor at least eight times, and killed her. At the time of writing, the officers who killed Taylor still haven't been charged. At the link in our bio, we've included Breonna Taylor’s story and more information about the wider #SayHerName campaign. 📷 Getty Images

1,527 5

“Complex issues like race and racism can be uncomfortable for people to talk about, but that doesn't propel the conversation forward,” shares Rumbie Mutsiwa, a black Zimbabwean woman who relocated to Australia 15 years ago. “We must not only have an open dialogue but an empathetic one. Focus on how simple it is to respect someone knowing they want the same things from this life that you do.” In the bio link, Mutsiwa writes for Vogue about her experiences with racial inequality and her hopes for a more informed, accepting and unified Australia. 📷 Getty Images

712 3

"On the wards, the patients are in a vulnerable group and they are in the same building as patients with #Covid19 infections," says Dr. Nada Hamad, a staff specialist hematologist at @stvincentshospitalsydney, who needs to safeguard her especially vulnerable patients who are battling blood cancers, from the virus. She is part of the 70% of healthcare workers worldwide that are women, and part of the frontline effort to fight the #coronavirus. "I think there’s not many opportunities like this to shine a light on the skills that women can bring to the table,” she says. “I think it will be demonstrated that women are very capable, and very prepared for leadership.” She is one of a series of female frontliners that #VogueAustralia has been shining a light on as the efforts to control the virus in Australia rolls on, captured by photojournalist and New York Times contributor, @mattabbottphoto. Click the link in our bio to read her full story.

2,129 10

Want to become an ally to the Black and Indigenous communities but not sure where to start? It’s important to do the work to check your own racial biases–both conscious and unconscious. In the bio link, #Vogue explores what this means and why it’s an important step in the commitment to be anti-racist. 📷 Getty Images

897 5

We all love the LGBTQ+ classics—The L Word, Pose, Paris Is Burning—but there’s nothing like having a whole new gay show to get excited about. To celebrate Pride Month, we’ve found eight new queer shows and films to watch now. In the bio link. 🌈 📷 courtesy of @hbo

773 5

Latham Thomas of @glowmaven is a doula, author, and founder of @mamaglow, who has made it her mission to bridge the gap between wellness, spiritual growth, and radical self-care—and her Instagram is a reflection of just that. In addition to being a source of support and information for expectant black mothers, who are at higher risk of experiencing poor maternal health outcomes, Thomas offers aid in restorative ritual practices, such as meditation as well as webinars for doulas and parents. Visit the link in bio to learn more about her work as we highlight 12 black mental health and wellness resources to follow on Instagram. 📷 courtesy of @glowmaven

2,962 35

“I use my platform because, as an Indigenous person this is who I am–my platform is built on who I am. If I were to stay silent in these moments, I would be consenting to the current narrative that allows the celebration and embracement of certain elements of Black culture, whilst ignoring the harsh reality that is systemic racism, which has allowed for POC (people of colour) to be murdered by police both in Australia and America,” shares Regina Jones, the founder of fashion label @ginnysgirlgang. “As a brand, I have no concerns. Our whole lives are these moments, every day. The world may be seeing this for the first, or second, or even tenth time in their lives, but this is our daily reality.” In the bio link, Jones and other local fashion designers who have spoken up about the #BlackLivesMatter movement explain why, what actions they are carrying out, and how fashion communities, and we might all play a part in continuing action and conversation. 📷 courtesy of @ginnysgirlgang


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