Ecosia's Instagram Audience Analytics and Demographics



We’re the search engine that plants trees with our profits 🌍 +90 million trees planted so far 🌳 Make the switch 👇🏼

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51.2% of ecosia's followers are female and 48.8% are male. Average engagement rate on the posts is around 1.50%. The average number of likes per post is 5689 and the average number of comments is 33.

Ecosia loves posting about Travel, Photography.

Check ecosia's audience demography. This analytics report shows ecosia's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Avg Likes
Avg Comments
Global Rank
Country Rank
Category Rank


51.2 %
48.8 %


  • Travel & Tourism 55.46 %
  • Restaurants, Food & Grocery 53.69 %
  • Healthy Lifestyle 49.56 %
  • Fitness & Yoga 49.16 %
  • Photography 48.93 %
  • Beauty & Fashion 46.01 %
  • Art & Design 42.97 %
  • Sports 36.22 %
  • Music 35.70 %
  • Business & Careers 35.68 %
  • Technology & Science 33.00 %
  • Clothes, Shoes, Handbags & Accessories 32.55 %
  • Pets 31.92 %
  • Home & Garden 31.41 %


18,751 111

Ecosia stands against systemic racism and police brutality. ⁣ Racism and the underrepresentation of Black people must be called out wherever it occurs – including in the tech sector and environmental movement. ⁣ Environmentalism needs to be intersectional, because the consequences of the climate crisis are hitting People of Color, especially Black people, the hardest. Without systemic change and social justice, we can’t tackle the climate crisis. ⁣ Many Ecosia employees benefit from white privilege. A statement of solidarity is not enough and we must continue to learn how we can support social justice in everything we do.⁣ ⁣ Ecosia has donated to @blklivesmatter and will make a monthly contribution to @bipocit (Black, Indigenous, and/or People of Color in Tech), a Berlin-based group that creates safer spaces for those who are underrepresented or marginalized in tech. We will continue to work with local and indigenous communities to plant trees where they are needed most, and commit to highlighting more environmentalists who are Black, Indigenous, and People of Color on our platforms.

5,431 21

✨ New Video on YouTube (link in story) 🎥🍿 Miguel Ángel learned everything about agriculture from his father, Miguel. Then, at university, Miguel Ángel learned all about soil degradation, the benefits of regenerative agriculture and agroforestry (planting trees next to one’s crops, that is). . Today, Miguel is relearning everything from his son. It wasn’t easy to accept change, and Miguel was skeptical at the beginning. Then again, he wants Miguel Ángel to still be able to grow crops and to have clean water when he himself is long gone. . Your searches plant trees in Spain, improving the landscapes that surround the lands of farmers like those of Miguel and his son. Gracias, Ecosians 💛🌳 #regenerativeagriculture #agriculture #ecological #eco #climatejustice #intergenerationaljustice #intergenerational #respect #farmers #farming #ecologicalfarming #food #foodproduction #foodsystem #generations #water #trees #soil #almonds #spain #andalucia #ecotourism #tourism

4,511 28

You guys are the best. Lots of searches came through yesterday and that means our UK revenue can fund 🌳1461🌳 trees for the NHS. Including donations to our partners NHS Forest and @treesforcities, we will plant 2,020 trees in total 🚀💙 #GrowYourLove 🙏🏻 The trees will be planted this coming autumn around NHS hospitals sites in Wales, Cornwall, Liverpool, Bristol, Newcastle, Nottingham and London to provide important green spaces for key medical workers. #ThankYouNHS👏🏼 These trees will help to reduce dangerous levels of air pollution, provide green spaces for wellbeing and serve as a lasting thank you for the incredible work NHS key workers have done for us during this pandemic. #nhsmillion #clapforcarers

8,356 28

Trees provide so many essential benefits for mental and physical health. That’s why our first UK project will plant trees around NHS hospitals, to provide clean air and wellbeing benefits for key workers who have kept us safe during the pandemic. All UK searches made today will help fund those trees 🌈 tap our link in bio to start searching! You can also sponsor a tree directly with our partners NHS Forest and @treesforcities #GrowYourLove #clapforourcarers #nhsheroes @nhswebsite #treeplanting #nhs

6,444 31

New pictures of your trees in Ethiopia! 📸 Banana bread this weekend, anyone? 🍌🍞 If #lockdown has you baking more than usual, we don’t recommend using the fruits of this false banana tree. 😏Known as “Enset”, this tree belongs to the same botanical family as the banana but its fruit can’t be eaten. Instead, its starchy root stalk and stem provide an important source of calorie-dense products for local communities. Enset’s superpower is that it can be harvested throughout the year, providing food when other crops fail. #ethiopia #enset #falsebanana #communities #ruralcommunities #foodsecurity #reforestation #trees #ecosia

8,023 46

You searched the web, clicked on ads, and this tree nursery was set up in Morocco 💛🌳 The fruit and nut trees we plant in Morocco restore community-owned land in Ifran, among other provinces. Salam School set up a nursery of almonds and cherry trees that is embellishing their schoolyard today, and will restore their surrounding landscapes tomorrow. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Thank you for securing the future of generations to come. 🙏🏽😍 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀ ⠀ ⠀ ⠀ 🎙Join us for the LIVE session with Said from our planting partner at @HighAtlasFoundation today, May 20th, at 7pm CET. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀ ⠀⠀ ⠀ ⠀#morocco #trees #climatecrisis #reforestation #restoration #regenerative #nursery #treenursery

5,913 25

These are the seeds of Moringa trees (with and without the shell) 🌱🌱Your Ecosia searches finance different types of fruit trees in Nicaragua. Farmers in the region of León earn an income from selling its seeds and fruits in local markets. 🎉 To date, your searches have helped us plant a bit over 900,000 trees in Nicaragua. Read more on ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #nicaragua, #reforestation #conservation #trees

4,014 17

Stories of hope seldom make headlines these days. But they are just as real. Naliaka is a 64-year-old farmer from Kenya – and one of the most successful environmental conservationists we know. Meet her in our latest Youtube video – link in our story! 🌳🌳🌳

4,977 30

We want to say a huge thank you to NHS frontline staff, who are working tirelessly to protect the public from COVID-19. That's why our first UK tree-planting project will plant trees around NHS hospitals in Wales, Cornwall, Liverpool, Bristol, Newcastle, Nottingham and London. Over a quarter of UK hospitals have unsafe levels of air pollution, and NHS healthcare workers deserve better. And if you want to help even more, shop our limited-edition t-shirt, made on the Isle of Wight. Profits go towards planting trees around UK hospitals. #clapforourcarers #nhsheroes #growyourlove

6,167 82

Every Thursday for the rest of May, Ecosia is dedicating all UK searches to plant trees around #NHS hospitals. But we are going to need your help and searches each Thursday to plant more trees 🙏🏥🌳 It’s a chance to #GrowYourLove for the NHS 💚🌈. Download our app, @ your friends in this post and let’s say thank you to NHS key workers together. 25% of UK hospitals have high levels of air pollution and these trees will help tackle that. They’ll also provide much needed green space for our key workers. The trees will be woodland, largely native species, and planted this autumn when tree planting season begins in 🏴󠁧󠁢󠁷󠁬󠁳󠁿🏴󠁧󠁢󠁥󠁮󠁧󠁿🏴󠁧󠁢󠁳󠁣󠁴󠁿.

3,047 13

👀 Tree nerds, this one’s for you! 🎧 In our new podcast episode, Jonathan Drori on why there’s more to trees than meets the eye! Listen on Spotify, Apple podcasts, or wherever you get you your podcasts!✨🌳


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