Top Instagram Influencers and Instagram Users in Brazil in 2024
Find out who are the top Instagram influencers in Brazil. Download the list of the most popular Instagram accounts in Brazil.

Discovery

Discover Top Ranked Influencers by Type and Category of Influence in Brazil. We've profiled Brazil's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking in Brazil Find out the most influential Instagram accounts with details on their number of followers from Brazil. We’re currently tracking a total of 30,160 influencers in Brazil with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Bruna Marquezine
@brunamarquezine
Art Beauty and Self Care Fashion and Accessories Arts and Crafts Home and Garden 45.2M 0.04%
2 Marina Ruy Barbosa
@marinaruybarbosa
Acting and Drama Fashion and Accessories Celebrity Actors Celebrities Hair & Beauty Health & Fitness 42.3M 0.09%
3 Viih Tube
@viihtube
Family Beauty and Self Care Entertainment and Music Modeling Lifestyle Celebrities Humor Game Cars & Motorcycles 32.3M 0.05%
4 LUCAS RANGEL
@lucasranngel
Beauty and Self Care Business and Finance Music Lifestyle Celebrities Film, Music & Books 22.1M 1.93%
5 Mari Maria
@marimaria
Beauty and Self Care Styling Artist 21.7M 0.35%
6 Flavia Pavanelli | 𝘼𝙘𝙩𝙧𝙚𝙨𝙨 • 𝙁𝙖𝙨𝙝𝙞𝙤𝙣 • 𝘽𝙚𝙖𝙪𝙩𝙮
@flaviapavanelli
Fashion and Accessories Beauty and Self Care Marketing and Advertising Lifestyle Actors Celebrities 19.3M 0.07%
7 Lorena Improta
@loreimprota
Entertainment and Music Dance Health & Fitness Hair & Beauty Design 15.7M 0.78%
8 Franciny Ehlke
@francinyehlke
Beauty and Self Care Celebrities Animals & Pets 15.6M 1.42%
9 Sophia Valverde®
@sophiavalverde
Actors Celebrities Fashion Hair & Beauty Design 15M 0.68%
10 Arthur Aguiar
@arthuraguiar
Entertainment and Music Fashion and Accessories Singer Actors Celebrities Hair & Beauty Design DIY & Crafts 14M 1.19%
11 Munik Nunes Simão
@muniknunes
Beauty and Self Care Marketing and Advertising Actors 12.3M 0.60%
12 Alessandra Ambrosio
@alessandraambrosio
Fashion and Accessories Beauty and Self Care Travel Home and Garden Modeling 12.1M 0.14%
13 NATALIA BEAUTY
@nataliabeauty
Beauty and Self Care 11.8M 0.18%
14 Nah Cardoso
@nahcardoso
Beauty and Self Care Travel Actors Celebrities Hair & Beauty 11.1M 0.15%
15 Hariany Almeida
@hariany
Beauty and Self Care Business and Finance 10.9M 0.34%
16 Gracyanne Barbosa 🅾️ -
@graoficial
Product Showcase Beauty and Self Care Modeling 10.9M 0.57%
17 Rayssa Buq
@rayssabuq
Family Beauty and Self Care Marketing and Advertising 10.3M 6.81%
18 BY PAMELLA ✨🧿
@bypamella
Beauty and Self Care Video Blogger Film, Music & Books 10.1M 1.57%
19 CAMILA COELHO
@camilacoelho
Beauty and Self Care Video Blogger 10.1M 0.79%
20 Camilla de Lucas
@camilladelucas
Entertainment and Music Automotive Hair & Beauty 9.4M 0.97%
21 Mariana Rios
@marianarios
Entertainment and Music Actors Celebrities Hair & Beauty 9M 0.38%
22 Junior Caldeirão
@juniorcaldeiraoo
Entertainment and Music Beauty and Self Care Business and Finance 8.9M 1.91%
23 Claudia Alende
@claudiaalende
Beauty and Self Care Parenting Modeling 8.8M 1.87%
24 Kelly Key
@oficialkellykey
Beauty and Self Care Family Music Singer Celebrities Humor Animals & Pets 8.8M 0.12%
25 Juju Ferrari
@juujuferrari
Beauty and Self Care 8.6M 3.75%
26 Luiza Parente
@luizaparente
Beauty and Self Care Entertainment and Music Celebrity 8.4M 0.41%
27 Ellen Cardoso🍓
@moranguinhoreal
Entertainment and Music Family Beauty and Self Care Film, Music & Books Celebrities Animals & Pets 7.5M 0.35%
28 Maquiagemx - Júlia Munhoz
@maquiagemx
Beauty and Self Care 7.4M 0.23%
29 Gloria Pires
@gpiresoficial
Beauty and Self Care Actors 7.1M 0.29%
30 EVELYN REGLY 🐄
@evelynregly
Fashion and Accessories Hair & Beauty Celebrities 7M 0.76%
31 Fernanda Schneider 🌈🔮🤍🧚🏻☁️
@fefe
Entertainment and Music Beauty and Self Care 6.9M 1.38%
32 Ruivinha de Marte🍓
@ruivinhademarte
Beauty and Self Care 6.7M 0.95%
33 Scheila Carvalho
@scheilacarvalhooficial
Beauty and Self Care Fitness and Health Product Showcase Modeling Health & Fitness Celebrities 6.5M 0.32%
34 Lisa Barcelos✨
@lisabarcelox
Beauty and Self Care Fashion and Accessories 6.4M 3.88%
35 Sheila Mello
@sheilamello
Arts and Crafts Beauty and Self Care Family Dance 6.2M 0.08%
36 Dani Diz
@daniellediz
Beauty and Self Care Entertainment and Music Singer Celebrities Hair & Beauty Animals & Pets 6.1M 0.58%
37
@thaynaraog
Entertainment and Music Actors Celebrities Hair & Beauty Humor Digital Creator 6M 0.36%
38 Romana Novais
@romananovais
Beauty and Self Care Business and Finance 5.7M 2.22%
39 Gleici Damasceno
@gleicidamasceno
Beauty and Self Care Psychology 5.7M 0.37%
40 Milena Esquierdo
@loud_miih
Beauty and Self Care Games Parenting 5.6M 0.52%
41 Agustin Fernandez DIVO Beauty
@agustinofficial
Beauty and Self Care Fashion and Accessories 5.2M 0.58%
42 taby
@taby
Beauty and Self Care Entertainment and Music Arts and Crafts 5.2M 0.26%
43 Rica de Marré
@ricademarre
Fashion and Accessories Celebrities Hair & Beauty 5M 0.87%
44 LAIS OLIVEIRA 🦋
@laisoliveira
Beauty and Self Care Modeling 4.8M 2.52%
45 Dr|Rafael Puglisi|
@rafapuglisi
Education Beauty and Self Care Director 4.6M -
46 Rodolpho Torres
@rodolphotatuador
Beauty and Self Care 4.6M -
47 CAROL CASTRO
@carol_icastro
Beauty and Self Care 4.5M 11.70%
48 MARIANA SAAD
@marisaad
Beauty and Self Care Video Blogger Celebrities Hair & Beauty Health & Fitness 4M 0.65%
49 THAIS BRAZ
@thaisbraz
Fashion and Accessories Beauty and Self Care 4M 0.66%
50 JÉSSICA CARDOSO
@jessicacardoso
Beauty and Self Care Arts and Crafts Entertainment and Music Events 4M 1.05%
51 THAYSE TEIXEIRA
@thayseteixeiraof
Life and Society Beauty and Self Care Education Journalists 4M 0.87%
52 Ruby Rose Brasil
@rubyrosebrasil
Beauty and Self Care 3.6M 0.10%
53 Graciele Lacerda
@gracielelacerdaoficial
Fitness and Health Health & Fitness Hair & Beauty Celebrities Design 3.5M 0.56%
54 Camila Coutinho
@camilacoutinho
Fashion and Accessories Beauty and Self Care Education Business and Finance Modeling 3.4M 0.44%
55 Camila | Inspirar siempre
@camilacanabal
Fashion and Accessories Beauty and Self Care Actors Virtualization 3.3M 0.33%
56 THAIS CARLA
@thaiscarla
Beauty and Self Care Product Education Plus Size 3.3M 1.03%
57 Morena Baccarin
@morenabaccarin
Acting and Drama Entertainment and Music Beauty and Self Care Celebrity Actors 3.3M 1.11%
58 Yasmin 🧜🏼‍♀️ ♊️🐺
@yasminbrunet
Beauty and Self Care Celebrities 3.3M 0.80%
59 Forever Liss Oficial
@foreverliss
Beauty and Self Care Hair & Beauty Celebrities 3.2M 0.08%
60 THATIANNY LIMA ✨
@tatinunesoficial
Beauty and Self Care Fashion and Accessories Entertainment and Music Romance and Wedding Film, Music & Books Humor Hair & Beauty DIY & Crafts Public Figure 3M 2.98%
61 Isabele temoteo
@isabeletemoteo
Fashion and Accessories Beauty and Self Care Travel Family Celebrities 3M 0.32%
62 RODRIGÃO
@rodrigaooficial
Family Lifestyle Health & Fitness Hair & Beauty Celebrities 2.7M 1.16%
63 GRACIELY JUNQUEIRA
@gracielyjunqueiraoficial
Acting and Drama Entertainment and Music Singer Hair & Beauty Design Celebrities Health & Fitness 2.7M 0.88%
64 Bruna Lohaine
@brunalohaiine
Life and Society Beauty and Self Care 2.7M 4.71%
65 LETICIA AZEVEDO Le azevedo
@leeazevedo_
Beauty and Self Care Video Blogger 2.6M 0.65%
66 Lore Souza 🦁
@loresouza
Fashion and Accessories Beauty and Self Care 2.5M 3.02%
67 Glenda Loures ♡
@glendalouress
Fashion and Accessories Beauty and Self Care Modeling 2.5M 2.43%
68 Clara Teixeira
@clarateixeira
Travel Family Beauty and Self Care Fashion and Accessories Funny 2.4M 0.98%
69 Estefany Boro
@estefanyboro
Fashion and Accessories Beauty and Self Care Entertainment and Music Acting and Drama Celebrity 2.3M 7.00%
70 Nara Almeida
@almeidanara
Fitness and Health Life and Society Actors Celebrities Hair & Beauty 2.3M 41.52%
71 Valdessadomingos1
@valdessa_domingos1
Beauty and Self Care Funny 2.3M 0.46%
72 Alice Salazar
@alicesalazar
Beauty and Self Care Business and Finance 2.3M 0.09%
73 ROMEU FELIPE
@romeufelipe
Beauty and Self Care 2.3M 0.30%
74 Gabriela Rippi
@gabrielarippi
Fashion and Accessories Lifestyle Hair & Beauty Health & Fitness Celebrities 2.3M 0.89%
75 Dr Rodrigo Vieira
@drrodrigovieira
Beauty and Self Care 2.2M 1.08%
76 Rebeca Souza
@arq.rebecasouza
Home and Garden Beauty and Self Care Business and Finance Design Architecture Nature & Outdoors 2.2M 0.13%
77 𝐒𝐨𝐦𝐨𝐬 𝐨 𝐦𝐚𝐢𝐨𝐫 𝐢𝐧𝐬𝐭𝐚 𝐝𝐨 𝐁𝐫𝐚𝐬 🦋
@lojastopdobras
Beauty and Self Care 2.1M 0.40%
78 Letícia Pedro
@leticiapedro
Acting and Drama Entertainment and Music Actors Celebrities Hair & Beauty DIY & Crafts Design 2M 2.50%
79 JULIANA MOTTA
@julianamotta
Beauty and Self Care Fashion and Accessories Soccer Celebrities Film, Music & Books 2M 1.76%
80 Marcela Montellato
@ma_montellato
Beauty and Self Care Product Showcase Business and Finance 1.9M 5.94%
81 LUANE DIAS
@luaneoficial
Fashion and Accessories Fitness and Health Life and Society Entertainment and Music TV Host Celebrities Hair & Beauty Health & Fitness Design 1.8M 0.52%
82 Thamara Maia 🌻
@thamaramaiaof
Beauty and Self Care Product Showcase 1.8M 1.86%
83 Julia Doorman
@juliadoorman
Beauty and Self Care 1.8M 0.26%
84 Maria Fernanda Quini
@mahmarangoni
Beauty Singer 1.8M 0.66%
85 Mayara Maia
@mayaracmaiaa
Fashion and Accessories Beauty and Self Care 1.8M 12.51%
86 CAUÃ PABLO 🌻
@cauakardashiann
Beauty and Self Care Lifestyle 1.8M 3.00%
87 CREME PARA ESTRIAS
@100estrias
Beauty and Self Care 1.8M -
88 Bruna Malheiros
@brunamalheiros
Beauty and Self Care 1.7M 0.63%
89 Narcisa Tamborindeguy
@narcisat
Entertainment and Music Celebrities Hair & Beauty 1.7M 0.30%
90 Dr. Jardis Volpe | Dermatologista | Clínica Volpe
@clinicavolpe
Beauty and Self Care Celebrities Animals & Pets 1.7M 0.98%
91 Marco Antonio de Biaggi
@mbiaggi
Beauty and Self Care Home and Garden Hair Salons 1.7M 0.13%
92 Lívia Brasil
@liviabrasilc
Education Upskilling Celebrities Design Hair & Beauty 1.7M 0.41%
93 Eder Fernando Pedrosa
@ederfernando
Beauty and Self Care 1.6M 1.42%
94 FERNANDA PETRIZI
@fernandapetrizi
Fashion and Accessories Business and Finance Hair & Beauty DIY & Crafts Celebrities 1.6M 5.31%
95 Zabetta💗
@zabettamacarini
Entertainment and Music Fashion and Accessories Arts and Crafts Careers Video Blogger Kids & Parenting DIY & Crafts Hair & Beauty Humor Film, Music & Books 1.6M 0.20%
96 Ikesaki
@ikesaki
Beauty and Self Care 1.6M 0.04%
97 RAFFAELA
@raffaelasouza_
Beauty and Self Care Fashion and Accessories Marketing and Advertising 1.5M 0.56%
98 Beatriz
@biamichelle
Arts and Crafts Beauty and Self Care 1.5M 2.35%
99 SIMONE PETINATTI 🪬
@simonepetinatti
Beauty and Self Care Styling Hair Salons Celebrities Hair & Beauty 1.5M 0.04%
100 P E L U Q U E R O 🇧🇷
@robsonpeluquero
Beauty and Self Care 1.5M 0.18%
FAQ: Top Instagram Influencers in Brazil
Who is the most popular Instagram influencer in Brazil?
If you're curious about the leading Instagram influencers in Brazil, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer from Brazil is @brunamarquezine with 45.2M subscribers in Brazil.
The second most popular influencer on Instagram in Brazil is @marinaruybarbosa. The @marinaruybarbosa profile has 42.3M subscribers. Among other top-ranked Instagram profiles is @viihtube. @viihtube has 22.1M followers.
How to find top Brazil influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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