Top Instagram Influencers and Instagram Users in Australia in 2024
Find out who are the top Instagram influencers in Australia. Download the list of the most popular Instagram accounts in Australia.

Discovery

Discover Top Ranked Influencers by Type and Category of Influence in Australia. We've profiled Australia's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking in Australia Find out the most influential Instagram accounts with details on their number of followers from Australia. We’re currently tracking a total of 469 influencers in Australia with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Rebel Wilson
@rebelwilson
Acting and Drama Modeling Styling 11.2M 0.48%
2 Natasha Oakley
@tashoakley
Fashion and Accessories Business and Finance Lifestyle Styling 3.6M 0.49%
3 💎 Millie-Belle Diamond
@milliebellediamond
Pets Family Parenting Lifestyle Styling Design 1M 0.66%
4 ANDY CSINGER
@andicsinger
Home and Garden Lifestyle Styling Celebrities Hair & Beauty 793.8K 0.53%
5 OLIVIA MATHERS
@olivia.mathers
Fashion and Accessories Lifestyle Styling 727.3K 1.85%
6 Jessie Li
@jessieli
Fashion and Accessories Education Upskilling Business and Finance Music Lifestyle Styling Celebrities Hair & Beauty 516.1K 1.15%
7 SARA CRAMPTON
@harperandharley
Fashion and Accessories Lifestyle Styling Hair & Beauty Design 508.7K 0.23%
8 Natalie Anne Ayoub
@natalieannehair
Beauty and Self Care Parenting Styling Hair Salons Celebrities Hair & Beauty 495.3K 0.29%
9 AMY-JANE BRAND
@amyjanebrand
Fashion and Accessories Styling Celebrities 462K 0.30%
10 EMILY DAVIES
@emdavies___
Fashion Styling Lifestyle Celebrities 384.2K 2.09%
11 SARA
@sarawears
Fashion and Accessories Lifestyle Styling 309.2K 0.15%
12 Gorman
@gormanclothing
Fashion and Accessories Parenting Styling Lifestyle 294.5K 0.09%
13 Hana Smith
@hanasutive
Travel Modeling Styling 293.1K 0.02%
14 Hannah Weir
@_hannahweir_
Parenting Lifestyle Styling 287K 0.08%
15 Charlotte Bridgeman
@charlottebridgeman
Fashion and Accessories Food Travel Lifestyle Styling Celebrities Film, Music & Books 274.6K 0.33%
16 Kaitlyn Ham
@kaity_modern
Fashion and Accessories Parenting Lifestyle Styling Design Hair & Beauty Digital Creator 272.6K 0.19%
17 🦋 Isabelle Eleanore 🦋
@isabelle.eleanore
Fashion and Accessories Beauty and Self Care Styling Lifestyle Health & Fitness Cooking Food & Drink Humor Digital Creator 264.5K 0.73%
18 Ashley Schuberg
@miss_gunner
Fashion and Accessories Home and Garden Photography Business and Finance Lifestyle Styling Celebrities Hair & Beauty Design 263.6K 0.08%
19 Anoop Bikram Shahi (Thakuri)
@anoopbikramshahiofficial
Entertainment and Music Styling Modeling 261.1K 0.91%
20 S E N S O
@senso
Fashion and Accessories Styling Lifestyle Celebrities 252.5K 0.01%
21 Mia Freedman
@miafreedman
Business and Finance Styling Lifestyle 249.2K 0.48%
22 EMMA SPILIOPOULOS
@em.spiliopoulos
Beauty and Self Care Business and Finance Styling Hair & Beauty Celebrities 238.6K 0.16%
23 Bernice | motherhood & interiors
@bunnybernice
Parenting Lifestyle Styling Hair & Beauty Blogger 223.1K 0.66%
24 Jules Sebastian
@julessebastian
Parenting Styling Modeling 219.3K 1.90%
25 Tully Smyth
@tee_smyth
Fashion and Accessories Parenting Lifestyle Styling 218.3K 0.44%
26 CHELSEAHAIRCUTTERS
@chelseahaircutters
Beauty and Self Care Education Upskilling Styling Hair Salons Balayage 215K 0.29%
27 𝐀𝐁𝐈𝐆𝐀𝐈𝐋 𝐎𝐃𝐄𝐘
@yes_iam_vinah
Beauty and Self Care Fashion and Accessories Home and Garden Business and Finance Modeling Styling 202.7K 1.56%
28 Liv Rahmé
@livrah
Fashion and Accessories Beauty and Self Care Modeling Styling Celebrities Hair & Beauty Design 201.5K 1.44%
29 HOLLY LYLE
@_hollyt
Photography Lifestyle Styling 196.2K 0.26%
30 Mel in Melbourne ( Mel C )
@mel_inmelbourne
Fashion and Accessories Travel Soccer Styling Lifestyle 175.3K 1.76%
31 V I C T O R I A
@a1daily
Fashion and Accessories Lifestyle Styling 170.2K 0.03%
32 Fléur L. 🌹🇨🇩
@withlovefleur
Fashion and Accessories Styling Modeling 168.9K 1.60%
33 𝕭𝖊𝖗𝖙𝖎𝖈𝖚𝖘𝖘
@britnyellen
Beauty and Self Care Modeling Styling 166.6K 3.36%
34 LOVER®
@lover
Fashion and Accessories Styling 162.3K 0.01%
35 PARIS.J
@paris.jacobson
Fashion and Accessories Lifestyle Styling 158.2K 0.70%
36 Kate Waterhouse
@katewaterhouse7
Fashion and Accessories Styling Lifestyle 157K 0.56%
37 Georgina Burke
@missgeoburke
Fashion and Accessories Styling Lifestyle 155.8K 0.29%
38 █ A Stylish Age █
@violeta.zuvela
Fashion and Accessories Styling Lifestyle Hair & Beauty Celebrities Design Fashion Model 153.5K 0.76%
39 JOHANSEN
@johansenofficial
Fashion and Accessories Music Styling 144.8K 0.22%
40 Style By Aggie
@style_by_aggie
Fashion and Accessories Lifestyle Styling Celebrities Hair & Beauty 143.8K 0.16%
41 Chris Burt-Allan
@chrisburtallan
Travel Lifestyle Styling 138.9K 0.75%
42 皮皮酱
@polinababe
Beauty and Self Care Fashion and Accessories Lifestyle Styling 132.2K 0.37%
43 New Teacher Mentors | Membership for New Grads
@rainbowskycreations
Education DIY and Life Hacks Home and Garden Books Styling 129.1K 0.24%
44 DR J.W
@bb10lue
Fashion and Accessories Funny Business and Finance Styling Lifestyle Hair & Beauty 125.9K 0.47%
45 GARRETT MCNAMARA
@garrett_mcnamara
Fashion and Accessories Product Showcase Marketing and Advertising Lifestyle Styling 124.9K 0.45%
46 PS The Label
@psthelabel
Fashion Styling 124K 0.80%
47 H E L E N J A M E S
@i_heart_kmart
Fashion and Accessories Family Parenting Lifestyle Styling 116.9K 0.32%
48 Schellea - 1.5 Million+ YouTube
@fabulous.50s
Fitness and Health Styling Lifestyle 115.9K 0.40%
49 Dita Sherlock
@ditasherlock
Fashion Pets Events Lifestyle Styling Digital Creator 114.2K 0.23%
50 Shehzeen Rehman
@shehzeen.r
Education Upskilling Styling Food & Drink Cooking 113.2K 5.88%
51 Ashleigh D’Mello
@ashleighdmello
Fashion and Accessories Lifestyle Styling Hair & Beauty Celebrities Design 112.1K 0.38%
52 EMILY GURR
@emmgurr
Fashion and Accessories Styling Lifestyle 111.3K 0.46%
53 Jamie-Lee
@mademoisellejaime
Fashion and Accessories Actors Styling 110.7K 0.51%
54 Ashleigh Jade | Perth Content Creator
@itsashleighjade
Fashion and Accessories Styling Lifestyle Health & Fitness 109.3K 0.50%
55 Shelley & Grace
@prettylittlebraids
Beauty and Self Care Fashion and Accessories Home and Garden Music Basketball Styling Hair Salons Celebrities 108.3K 0.56%
56 Rhiannon | Curvy Style Source
@stylebyrhiannon
Fashion and Accessories Romance and Wedding Styling Plus Size 107K 0.40%
57 Natalie | Fashion, beauty & travel
@fromluxewithlove
Fashion and Accessories Styling Lifestyle Hair & Beauty Digital Creator 105.2K 0.11%
58 Ιran perera
@iranthebarber
Beauty and Self Care Fashion and Accessories Styling Hair Salons 103K 1.35%
59 J O E Y S C A N D I Z Z O
@joeyscandizzo
Family Beauty and Self Care Styling Hair Salons 101.2K 1.49%
60 KRISTY WU
@kristywho
Fashion and Accessories Actors Styling Lifestyle Design Celebrities Hair & Beauty 101.2K 0.34%
61 Margaux Follis
@thefrenchfolk
Home and Garden Family Photography Events Lifestyle Styling Digital Creator 101.1K 1.62%
62 ANNA QUAN
@annaquanlabel
Fashion and Accessories Styling Modeling Design Celebrities Hair & Beauty 101K 0.08%
63 Little Lauren
@itslittlelauren
Family Food Parenting Actors Lifestyle Styling Hair & Beauty DIY & Crafts Health & Fitness 100.7K 1.28%
64 ʟᴜᴄᴇ ɪɴ ᴀʟᴛɪs
@yuk1nu
Education Arts and Crafts Styling Lifestyle 99.5K 1.20%
65 Lee Mathews
@leemathewsau
Fashion and Accessories Styling Boutique 97.9K 0.09%
66 House of Muehlenbeck
@slinkii
Fashion Modeling Styling Nature & Outdoors Photography 96.5K -
67 Jo Bartley
@icurvy
Fashion and Accessories Styling Hair & Beauty Celebrities 95.9K 0.61%
68 ⚡️ SAMMY ⚡️
@sammmmy.rosee
Fashion Music Styling 94.7K 1.00%
69 HR
@hijabrevivalofficial
Fashion and Accessories Styling Lifestyle Hair & Beauty Design 93.5K 0.28%
70 The White Files
@thewhitefiles
Romance and Wedding Fashion and Accessories Product Showcase Events Styling 88.4K 0.85%
71 Jaye Edwards - Colour Expert/Educator
@jaye_edwards
Beauty and Self Care Styling Hair Salons Balayage Celebrities Hair & Beauty 88K 0.70%
72 LILLIAN KHALLOUF
@lilliankhallouf
Fashion and Accessories Modeling Styling Celebrities 87.3K 0.33%
73 HAIR &HARLOW
@hairandharlow
Beauty and Self Care Fashion and Accessories Styling Hair Salons 86.3K 0.11%
74 YUYA🇯🇵
@yuya.hair
Beauty and Self Care Photography Styling Hair Salons 84.8K 0.06%
75
@freepeopleaustralia
Art Music Fashion Travel Lifestyle Styling 84.2K 0.30%
76 Modestyinstyle
@modestyinstyle
Home and Garden Styling 83.3K 0.17%
77 Isabelle Quinn
@isabellequinn_
Fashion Modeling Styling Design Hair & Beauty 81.3K 0.13%
78 Cindy Barraga
@cindybarraga
Parenting Styling Lifestyle Celebrities Hair & Beauty 81.1K 0.55%
79 Australian Womens Fashion Boutique
@graylabelstore
Fashion and Accessories Styling Lifestyle 80.3K 0.04%
80 Annmaree
@kmart_queen
Fashion and Accessories Styling Lifestyle 79.8K 0.23%
81 SHERRI KNOBEL // BIXIE BLONDES & BALAYAGE SYDNEY
@shereeknobel_bixiecolour
Beauty and Self Care Styling Hair Salons Balayage 79.2K 3.32%
82 Thomas de Kluyver
@thomasdekluyver
Art Modeling Styling 76.9K 1.13%
83 Courtnee Ruth Crews
@courtneecrews
Fashion and Accessories Food Food and Drink Modeling Styling 76K 1.81%
84 NIKKI • PHILLIPS
@nikkikphillips
Family Beauty and Self Care Parenting Lifestyle Styling 75K 0.30%
85 • J O D I •
@jodianne_
Arts and Crafts Photography Home and Garden Design Styling Nature & Outdoors 73.5K 0.48%
86 GABRIELLE ROCCUZZO
@gabrielleroccuzzo
Beauty and Self Care Styling Hair Salons Celebrities Hair & Beauty 70.8K 4.44%
87 COOPER ST
@cooperst_clothing
Fashion and Accessories Styling Design 68.5K 0.09%
88 Elena | Эколог с планеты Земля
@elena.prays
Styling Hair Salons Art 68.5K 1.70%
89 greenwithenvyboutique
@greenwithenvyboutique
Fashion and Accessories Styling Lifestyle 67.6K 0.55%
90 Nikki Gogan
@nikki_gogan
Family Fashion and Accessories Lifestyle Styling 67K 0.69%
91 The Freedom State
@thefreedomstateonline
Fashion and Accessories Business and Finance Styling 65.4K 0.03%
92
@medhaaaaa
Fashion Styling Lifestyle 65.3K 3.00%
93 Travis & Remy 🇦🇺🇬🇧
@chapteroftwo
Family Parenting Lifestyle Styling 64K 2.29%
94 MAIEE CRUZ SUN
@maieesun
Beauty and Self Care Styling Lifestyle 63K 0.55%
95 Tiah Eckhardt
@thedailyknicker
Fashion Styling Celebrities 61.9K 2.10%
96 ELISHA
@miss.elishab
Family Parenting Styling 61K 1.97%
97 Brian
@thefilteredfit
Fashion and Accessories Fitness and Health Events Lifestyle Styling Celebrities Design Hair & Beauty 61K 1.50%
98
@stylestalkersydney
Parenting Styling 58.6K 0.90%
99 J E S S D E M P S E Y
@jessdempsey
Fashion and Accessories Home and Garden Lifestyle Styling Hair & Beauty 58.4K 0.22%
100 SHE STREET
@shestreetofficial
Fashion and Accessories Business and Finance Styling 57.8K 0.09%
FAQ: Top Instagram Influencers in Australia
Who is the most popular Instagram influencer in Australia?
If you're curious about the leading Instagram influencers in Australia, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer from Australia is @rebelwilson with 11.2M subscribers in Australia.
The second most popular influencer on Instagram in Australia is @tashoakley. The @tashoakley profile has 3.6M subscribers. Among other top-ranked Instagram profiles is @milliebellediamond. @milliebellediamond has 793.8K followers.
How to find top Australia influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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