Top Instagram Influencers and Instagram Users in 2024
Find out who are the top Instagram influencers. Download the list of the most popular Instagram accounts.

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Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 639,304 influencers with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Selena Gomez
@selenagomez
Beauty and Self Care Entertainment and Music Music Actors Musician/Band 429.7M 1.11%
2 Dwayne Johnson
@therock
Entertainment and Music Actors Public Figure 397.9M 0.06%
3 Ariana Grande
@arianagrande
Entertainment and Music Music Singer Actors 380.3M 0.50%
4 Beyoncé
@beyonce
Music Singer 319.9M 0.48%
5 Justin Bieber
@justinbieber
Entertainment and Music Music Singer Musician 293M 0.37%
6 Taylor Swift
@taylorswift
Entertainment and Music Music Singer Songwriting Musician 283.4M -
7 Jennifer Lopez
@jlo
Art Food and Drink Entertainment and Music Celebrity Modeling Music Singer Artist Creators & Celebrities 253.6M 0.01%
8 Kourtney Kardashian Barker
@kourtneykardash
Entertainment and Music Business and Finance Modeling Actors 224.3M 0.50%
9 Miley Cyrus
@mileycyrus
Music 217.2M 0.38%
10 KATY PERRY
@katyperry
Entertainment and Music Music Singer Bands Musicians Creators & Celebrities 207.1M 0.01%
11 Zendaya
@zendaya
Entertainment and Music Acting and Drama Celebrity Actors Artist 184.8M 2.92%
12 Kevin Hart
@kevinhart4real
Entertainment and Music Comedian Creators & Celebrities 180.2M 0.06%
13 Cardi B
@iamcardib
Entertainment and Music Singer Hair & Beauty Celebrities Design Artist 169M 1.05%
14 Demi Lovato
@ddlovato
Entertainment and Music Singer Songwriting Music Musician 157.2M 0.25%
15 badgalriri
@badgalriri
Music Singer 152.6M 0.01%
16 Real Madrid C.F.
@realmadrid
Entertainment and Music Sports Soccer 148.1M 0.20%
17 champagnepapi
@champagnepapi
Entertainment and Music Singer Rap 143.9M 0.92%
18 Gal Gadot
@gal_gadot
Entertainment and Music Food Actors Artist 109.2M 0.16%
19 Shakira
@shakira
Music Singer Musician/Band 90.5M 0.58%
20 DUA LIPA
@dualipa
Entertainment and Music Singer Artist 88.7M 1.05%
21 snoopdogg
@snoopdogg
Entertainment and Music Music Food Chef Actor Creators & Celebrities 84.7M 0.06%
22 Khabane Lame
@khaby00
Entertainment and Music Funny Education Life and Society Video Gaming Gaming Video Creator 79.7M 1.17%
23 दीपिका पादुकोण
@deepikapadukone
Entertainment and Music Actors 78.9M 2.18%
24 Neha Kakkar
@nehakakkar
Entertainment and Music Singer Musician 77.7M 0.77%
25 ROSÉ
@roses_are_rosie
Entertainment and Music Singer Artist 76.5M 5.26%
26 Karim Benzema
@karimbenzema
Sports Entertainment and Music Soccer 76.1M 1.42%
27 Emma Watson
@emmawatson
Entertainment and Music Fashion and Accessories Education Celebrity Actors Public Figure 75.4M 1.41%
28 Raffi Ahmad and Nagita Slavina
@raffinagita1717
Entertainment and Music Family Celebrity Marketing and Advertising Entertainment 75.3M 0.25%
29 BTS official
@bts.bighitofficial
Entertainment and Music Music Band Singer 74.4M 2.32%
30 Shawn Mendes
@shawnmendes
Music Singer Songwriting Musician 73M 0.03%
31 Urvashi Rautela
@urvashirautela
Art Beauty Acting and Drama Beauty and Self Care Entertainment and Music Music Celebrity Actors Modeling Artist 70.3M 0.34%
32 Salman Khan
@beingsalmankhan
Entertainment and Music Celebrity Actor 69.2M 1.59%
33 KAROL G
@karolg
Entertainment and Music Humor Film, Music & Books Celebrities Health & Fitness 68.3M 5.59%
34 Akshay Kumar
@akshaykumar
Entertainment and Music Celebrity Actors Actor 68.3M 0.86%
35 camila
@camila_cabello
Entertainment and Music Celebrity Singer Music Modeling 66.5M 1.42%
36 Tom Holland
@tomholland2013
Entertainment and Music Acting and Drama Actors 66.5M 4.52%
37 AnushkaSharma1588
@anushkasharma
Entertainment and Music Actors Artist 65.2M 2.27%
38 Anitta 🎤
@anitta
Art Entertainment and Music Music Singer 65.1M 0.60%
39 Will Smith
@willsmith
Entertainment and Music Producers Hip hop music Artist 64.7M 0.28%
40 MALUMA
@maluma
Entertainment and Music Music Singer 63.9M 1.27%
41 Leonardo DiCaprio
@leonardodicaprio
Entertainment and Music Celebrity Actors Producers 62.1M 0.20%
42 Whindersson Nunes
@whinderssonnunes
Entertainment and Music Funny Celebrity Comedy Comedian 59.7M 1.02%
43 Georgina Rodríguez
@georginagio
Books Lifestyle Modeling 58.4M 3.86%
44 BLΛƆKPIИK
@blackpinkofficial
Entertainment and Music Music Band Musician/Band 57.9M 1.29%
45 Tata Werneck
@tatawerneck
Entertainment and Music Actors Artist 57.2M 0.39%
46 Michelle Obama
@michelleobama
Books Pets Author Creators & Celebrities 57.1M 0.25%
47 Ayu Tingting
@ayutingting92
Beauty and Self Care Celebrity Music Lifestyle Singer 56.8M 0.18%
48 Lady Gaga
@ladygaga
Shopping Music Singer Songwriting Musician 56.4M 0.96%
49 Adele
@adele
Singer Music 55.9M 4.14%
50 Prilly Latuconsina
@prillylatuconsina96
Entertainment and Music Fashion and Accessories Celebrity Actors 55.8M 0.24%
51 Burak Özdemir
@cznburak
Food Music Chef 54.6M 0.03%
52 Larissa Manoela
@larissamanoela
Art Acting and Drama Fashion and Accessories Entertainment and Music Business and Finance Celebrity Music Actors 54.3M 0.21%
53 flame
@travisscott
Music Art DJ 53.7M 2.31%
54 Lele Pons
@lelepons
Art Entertainment and Music Video Blogger Artist 53.6M 1.38%
55 Zayn Malik
@zayn
Entertainment and Music Music Singer Musician 52.2M 5.09%
56 House of Highlights
@houseofhighlights
Sports Entertainment and Music News Video Gaming Basketball Cooking Celebrities Media/News Company Publishers 52M 0.72%
57 J Balvin
@jbalvin
Art Singer Entertainment Music 51.5M 0.52%
58 MrBeast
@mrbeast
Food Entertainment and Music Finance 51.4M 3.77%
59 🔮Vanessa Hudgens🔮
@vanessahudgens
Entertainment and Music Fashion and Accessories Actors Personal Blog 51.3M 0.67%
60 Jannat Zubair Rahmani
@jannatzubair29
Entertainment and Music Acting and Drama Celebrity Actors 49.3M 0.81%
61 jhope
@uarmyhope
Entertainment and Music Artist 49.1M 20.87%
62 SUGA of BTS 민윤기
@agustd
Entertainment and Music Music Musician/Band 48.7M 9.68%
63 Daddy Yankee
@daddyyankee
Music Modeling Singer 48.6M 1.03%
64 +A
@maisa
Acting and Drama Music Singer 48.4M 0.21%
65 Jin of BTS
@jin
Art Music Artist 48M 15.54%
66 Hrithik Roshan
@hrithikroshan
Entertainment and Music Actors Actor 47.7M 0.53%
67 Ed Sheeran
@teddysphotos
Entertainment and Music Music Songwriting Singer 46.9M 0.81%
68 Ranveer Singh
@ranveersingh
Entertainment and Music Actors Modeling Film Actor 46.8M 1.41%
69 Nora Fatehi
@norafatehi
Acting and Drama Entertainment and Music Celebrity Music Singer Creators & Celebrities 46.3M 0.41%
70 Virginia Fonseca Costa
@virginia
Beauty and Self Care Romance and Wedding Modeling Humor Celebrities Film, Music & Books Animals & Pets Artist 46.1M 4.27%
71 Kapil Sharma
@kapilsharma
Art Singer Music 45.6M 0.03%
72 Jennifer Aniston
@jenniferaniston
Entertainment and Music Celebrity 45.2M 5.63%
73 Ruben Onsu
@ruben_onsu
Beauty and Self Care Actors Music 45.1M 0.15%
74 charli
@charlidamelio
Entertainment and Music 44.9M 0.90%
75 Blake Lively
@blakelively
Entertainment and Music Business and Finance Actors Entrepreneur 44.8M 5.46%
76 Gusttavo Lima
@gusttavolima
Entertainment and Music Romance and Wedding Singer 44.6M 0.15%
77 T-Raww
@tyga
Art Singer Music Rap 44.5M 2.95%
78 NICKY JAM
@nickyjam
Entertainment and Music Music Management Singer Celebrities 44.2M 0.32%
79 Sara Ali Khan
@saraalikhan95
Entertainment and Music Fashion and Accessories Actors Actor 43.5M 1.01%
80 Natasha Wilona
@natashawilona12
Fashion and Accessories Celebrity Modeling Cars & Motorcycles Film, Music & Books Celebrities 43.3M 0.25%
81 Maria River Red
@britneyspears
Arts and Crafts Food Singer Music Modeling Musician/Band 42.7M 0.47%
82 Rashmika Mandanna
@rashmika_mandanna
Entertainment and Music 42M 3.13%
83 Marilia Mendonça
@mariliamendoncacantora
Entertainment and Music Singer Music 41.7M 0.61%
84 Marshall Mathers
@eminem
Music Singer Rap 41.4M 1.60%
85 Wiz Khalifa
@wizkhalifa
Entertainment and Music Music DJ Singer 40.5M 0.42%
86 VarunDhawan
@varundvn
Entertainment and Music Actors Actor 40.3M 1.90%
87 Laudya Cynthia Bella
@laudyacynthiabella
Acting and Drama Health and Medical Services Music of Asia Singer Film, Music & Books Public Figure Creators & Celebrities 39.7M 0.08%
88 Nancy Ajram
@nancyajram
Entertainment and Music 39.5M 0.36%
89 Wesley Safadão
@wesleysafadao
Entertainment and Music Music Singer 39.3M 0.18%
90 Gisella Anastasia
@gisel_la
Family Music of Asia Singer 39.1M 0.05%
91 French Montana
@frenchmontana
Entertainment and Music Music Singer Rap 38.6M 0.89%
92 KIM LOAIZA 🖤
@kimberly.loaiza
Entertainment and Music Actors Modeling Film, Music & Books Cars & Motorcycles Celebrities Humor Public Figure Creators & Celebrities 38.5M 1.90%
93 DJ KHALED
@djkhaled
Entertainment and Music Parenting DJ Celebrities Film, Music & Books Artist Creators & Celebrities 38.5M 0.08%
94 Luna Maya
@lunamaya
Beauty and Self Care Entertainment and Music Celebrity Marketing and Advertising Actors 38.1M 0.07%
95 Madison Beer
@madisonbeer
Entertainment and Music Music Singer Actors 38.1M 2.60%
96 Becky G
@iambeckyg
Beauty and Self Care Music Musician 37.8M 0.99%
97 “REAL HASTA LA MUERTE”
@anuel
Entertainment and Music Music Rap 37.2M 4.62%
98 Olivia Rodrigo
@oliviarodrigo
Entertainment and Music Modeling Music Musician 36.9M 7.49%
99 Tiger Shroff
@tigerjackieshroff
Entertainment and Music Actors Actor 36.8M 1.05%
100 Veveta
@ivetesangalo
Entertainment and Music TV Host Actors Music 36.4M 0.47%
FAQ: Top Instagram Influencers
Who is the most popular Instagram influencer?
If you're curious about the leading Instagram influencers, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer is @selenagomez with 429.7M subscribers.
The second most popular influencer on Instagram is @therock. The @therock profile has 397.9M subscribers. Among other top-ranked Instagram profiles is @arianagrande. @arianagrande has 319.9M followers.
How to find top influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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