Toandfro21's Instagram Audience Analytics and Demographics



Sharing everyday adventures raising two littles, with a sprinkle of our 💕 of the outdoors #GirlMom 👧🏼👶🏼 #OutdoorsLover 🏕 📍#YYZ ✉️

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65.7% of toandfro21's followers are female and 34.3% are male. Average engagement rate on the posts is around 2.10%. The average number of likes per post is 221 and the average number of comments is 22.

33.33% of the followers that engaged with toandfro21 regularly are from Canada, followed by United Kingdom at 8.33% and Mexico at 8.33%. In summary, the top 5 countries of toandfro21's posts engager are coming from Canada, United Kingdom, Mexico, Italy, South Africa.

Toandfro21 loves posting about Moms, Lifestyle, Fashion, Travel, Nature & Outdoors, Photography, Kids & Parenting, Food & Drink, DIY & Crafts.

Check toandfro21's audience demography. This analytics report shows toandfro21's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Avg Likes
Avg Comments
Global Rank
Country Rank
Category Rank


65.7 %
34.3 %


  • Children & Family 86.11 %
  • Beauty & Fashion 70.79 %
  • Clothes, Shoes, Handbags & Accessories 70.50 %
  • Restaurants, Food & Grocery 63.24 %
  • How-to & Style 61.92 %
  • Art & Design 54.32 %
  • Fitness & Yoga 47.80 %
  • Travel & Tourism 43.47 %
  • Healthy Lifestyle 42.26 %
  • Entertainment 41.31 %
  • Business & Careers 35.98 %
  • Home & Garden 32.86 %


  • Canada 33.33 %
  • United Kingdom 8.33 %
  • Mexico 8.33 %
  • Italy 8.33 %
  • South Africa 8.33 %


326 7

Well, hello October. You snuck up on me there... 🙋🏼‍♀️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ As we turn our backs on summer (seriously, it seems so far away now), I’d love to know - what fun things do you have planned this fall? 🍁 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📸: @j.quelyn.13 at @beachvillagebia @beachesjazz

126 12

I interrupt my regularly scheduled programming to bring you this photo of a hippopotamus. 🦛 Why? Because I can. Also because this week, I’m in Calgary - solo. Sans kids. All. By. Myself. 🙌🏻 And while I should take the time to focus on what I’m here for, not have to worry about slugging around a diaper bag or sharing a bed or daycare pickup, AND maybe even enjoy some “me time”, instead I’m over here thinking about how much the girls would have LOVED to see this hippo swimming. And so, I FaceTimed my 3 year old so that she could share in my excitement. Turns out, she wasn’t interested in seeing my face (you know, the one she hasn’t seen in a few days?!), or even the hippo itself. No. You know what she was more excited about? Seeing its poop. Poop! Typical 3 year old. 🤦🏼‍♀️

201 163

✖️GIVEAWAY CLOSED✖️⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Moving from a condo to a two-storey house, stairs are new to us. AND if you're at all familiar with little ones, new also means just asking to be climbed. 🤦🏼‍♀️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ With the girls’ safety being a BIG priority, one of the first things we did when we moved in was install the @dreambabysafety Nottingham Gro-Gate at the top of the stairs. Now, she can 'read' her books wherever she pleases, without the worry. 🤷🏼‍♀️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ In celebration of #BabySafetyMonth, I’m giving a way a Nottingham Gro-Gate, plus a load of other Dreambaby® goodies [scroll left to see]! To enter, 1. Like this photo. 2. Follow @toandfro21 AND @dreambabysafety. 3. Tell me one way you help keep your kiddos safe. Bonus entries: Tag friends who could benefit from these products! (One tag per line, multiple tags encouraged.) ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Giveaway ends 9/28 at 11:59pm EST. Open to residents 18+ from Canada and the US. This giveaway is not sponsored or endorsed by IG. Good luck! [#partner]

77 2

The beginning of fall always marks a time of reflection - looking back on the summer and all of the fun memories made. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ As I scroll through my phone, reminiscing, I can’t help but laugh at this series of photos taken at our visit to the @buffalo_zoo with @visitbuffaloniagara back in July. 💕 [Scroll left to see the cutest daddy + daughter + bird selfies.] ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ What are some of your favourite memories from summer 2019? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #intheBUF #hosted #familytravel #buffalozoo #visitthezoo #wildestplaceintown #newyork

339 17

At what point does a house start to feel like a home? Is it when you have pictures on the walls? Or, when you have everything the way you want it? Or maybe, when your kiddos have found their favourite spots? Like two house cats looking out onto the neighbourhood, our master bedroom window has become a popular hangout. A space where these girls can wait for daddy to get home, talk to the birdies in the tree and watch the doggies stroll down the street. And I love to watch these two as they get more and more comfortable in their new surroundings, claiming their favourite spots. It is definitely reassuring that, while it may take some time to feel like it, our new house is becoming our new home. 💕

322 29

Since starting preschool last week, Morley has been pretty mum about her days. I’ll ask her once, but if she doesn’t want to answer, I leave it at that. I wait until she comes to me. // Last night, she opened up. “Mom, I want to tell you about my day...” she started, as she sat across from me at the kitchen table. I swear, some days we’re raising a 13 year old. // From there, it escalated pretty quickly. “There was a man with a gun, shooting. My friend and I sat on the ground. And then after, the food lady came in. I don’t remember her name.” I covertly shot @stevew6 a quick WTF?! look, and he shot it right back. She sometimes makes up stories about what’s going on around her, so I thought perhaps it came from something on TV. But, that wasn’t the case… // And so, I started to dig a little deeper... “Tell me more about the man with the gun”, I asked. She repeated the same thing, adding in that no one was hurt. “Where was he?”, I asked. She didn’t know. All she knew was that the teacher turned off the lights and shut the door. And that once it was all over, they got to eat. // Once we put the pieces together and realized it was likely a lockdown drill, my first reaction was ANGER. I was upset that her preschool did not let parents know this was happening. That they left us completely in the dark when it came to how to answer her questions AND how to explain what was actually happening. It is such a heavy topic for such a little kid. Was she scared? Did she know it wasn’t real? Likely yes, and likely not. // And then, that anger turned to SADNESS. Sadness for the fact that my innocent 3 ½ year old is practicing lockdown drills at school. In her second week. That this is the type of world we now live in. // But despite the initial anger and sadness, I was also HAPPY. Happy that she was able to open up to me about her day, and share a part that obviously had a big impact. Ironically enough, I too just had a similar drill at work. So, I was able to find a common connection, and talk it out with her. // And then, with bedtime looming, she lost interest in the conversation and asked for a snack. Classic bedtime move.

210 33

My new definition of “girls’ night”. 💕 Do you enjoy movie night with your family? 🎥 Now you can have the perfect family movie night at home, thanks to @RBCAvion. Avion card holders get 30% off select home theatre products at Best Buy - AND 20% off select gift cards for everything you need to bring the movie theatre experience home! #sponsored #Avioning #PeerAvion

307 19

While our 1920s farmhouse sure has a lot of charm, it also needs a little bit of loving (I’m looking at you terrible brickwork). BUT, before we start on the projects, we must first make this new house feel like a home for our little gals - starting with a good night’s sleep. Thanks to our friends at @endy, Morley is sleeping comfortably despite her new surroundings. Just ONE of the many reasons why we love this Canadian-made mattress. [#ad] Are you looking for a better night’s sleep? Use code TOANDFRO50 for $50 OFF your very own Endy mattress. #endypartner

261 19

AD: “Say cheese!” “Morley, give me a big smile!” “Hey Berks! Look!” “Girls, just one more picture, please?!” 📸 Taking a decent photo of the girls these days is a real struggle. Which is why I end up taking about ten gazillion of the same thing, completely clogging my phone storage. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Over the summer, the number of photos on my phone has added up, and I am constantly deleting one to take another. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Are you a Storage Squanderer like me? 🤳🏻 The Mobilist™ team at The Mobile Shop™ can help with connecting you to the Cloud, or a phone upgrade with MORE storage, so that you never have to feel guilty about deleting a photo of your kids again. #themobileshop ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Follow @themobileshop and visit >> << to learn more!

199 32

This is ONE (and 24 days, but who’s counting). ❤️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ This past weekend, we had much to celebrate - the end of summer, a new house and our little ONE year old. 💕Thank you to everyone who helped fill our home, and backyard, with so much love.

106 16

Have you heard of the ‘rule of 3’? That all things happen in 3s? Well that describes last week for me... ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Last week was marked by some pretty significant life changes. It started with kissing my two babies goodbye and going back to work after being away for 13 months. The next day, it was the unexpected loss of a loved one that completely rocked the entire family to the point where I can’t even put into words how I feel without going completely numb. And to round it out, we said goodbye to our first home, the condo that we invested 5 years of our lives into, and moved into our new family home. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Anxiety, grief and excitement - three emotions that go together like oil and water. Spoiler alert: they don’t mix. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ And while the effects of this cocktail of emotions are still very much lingering, it’s safe to say, last week was a week that I am VERY happy is now in the past. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ For worse or for better, all big things happen in 3s.


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