Top Instagram Influencers and Instagram Users in Australia in 2024
Find out who are the top Instagram influencers in Australia. Download the list of the most popular Instagram accounts in Australia.

Discovery

Discover Top Ranked Influencers by Type and Category of Influence in Australia. We've profiled Australia's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking in Australia Find out the most influential Instagram accounts with details on their number of followers from Australia. We’re currently tracking a total of 2,820 influencers in Australia with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Bindi Irwin
@bindisueirwin
Nature Animals Actors 5.5M 3.59%
2 Robert Irwin
@robertirwinphotography
Nature Photography Home and Garden 3.8M 2.65%
3 Nicole Warne Shadbolt
@nicolewarne
Fashion and Accessories Nature Animals Parenting Modeling Lifestyle 2.3M 0.46%
4 Tara Milk Tea
@taramilktea
Travel Nature & Outdoors 1.4M 1.08%
5 Lollie
@lolliecakez
Fashion Hair & Beauty Fashion and Accessories Actors Modeling Design Film, Music & Books Health & Fitness Food & Drink Nature & Outdoors Fashion Model 1.1M 0.29%
6 Ocean, Nature & Travel
@mitchellpettigrew
Nature Travel 1M 0.13%
7 S A B R E N O R R I S
@sabrenorris
Nature Family Outdoor Activity Parenting Celebrities Animals & Pets 821.4K 2.29%
8 Miller Wilson
@millerwilson
Nature Animals Video Blogger Surfing Adventure 718.1K 0.83%
9 ELLIE WATSON
@elliewatson
Food Parenting Writers Nature & Outdoors Architecture 667.5K 0.89%
10 R O S I E L Y ➳
@missrosiely
Parenting Film, Music & Books Nature & Outdoors 652.3K 1.03%
11 Melinda Willis
@melindarichelle
Romance and Wedding Nature & Outdoors Food & Drink Health & Fitness Hair & Beauty Business and Finance Home and Garden Parenting Lifestyle Public Figure 609.8K 2.25%
12 SARAH // Luxury, Adventure & Sustainable Travel
@saltyluxe
Travel Nature Adventure 600.8K 6.66%
13 MATT WRIGHT - OUTBACK WRANGLER
@mattwright
Nature Adventure Fishing 592.7K 4.22%
14 Mother The Mountain Farm
@motherthemountain
Nature Home and Garden 571.1K 1.29%
15 Jason Charles Hill
@jasoncharleshill
Nature Photography Travel Adventure Nature & Outdoors Architecture 556.6K 0.80%
16 Ben Mulder
@benmuldersunsets
Nature Photography Parenting 536.9K 8.68%
17 CHERIE
@thrivingonplants
Food Fitness and Health Vegan Cooking Food & Drink Health & Fitness Nature & Outdoors 527.8K 12.10%
18 Ruby-lee coffey
@rubyleecoffey
Travel Modeling Nature & Outdoors 499.9K 1.65%
19 Robin May Fleming
@robinmay
Food Home and Garden Adventure Nature & Outdoors Architecture 485.6K 0.12%
20 Michael Fallon
@michael_fallon_
Nature Outdoor Activity Parenting Video Blogger Public Figure Creators & Celebrities 480.4K 5.35%
21 Demas Rusli
@demas
Photography Arts and Crafts Architecture Nature & Outdoors 468K 21.84%
22 Katherine Sabbath
@katherine_sabbath
Food Arts and Crafts Business and Finance Cooking Nature & Outdoors Entrepreneur 461.3K 0.58%
23 Hαуℓeу αndersen ❥
@haylsa
Travel Photography Adventure Nature & Outdoors Architecture 459.2K 21.80%
24 coconut&bliss
@coconutandbliss
Food Fitness and Health Health Cooking Food & Drink Health & Fitness Nature & Outdoors 409.6K 3.63%
25 Cindy Lane
@cindylaneart
Arts and Crafts Nature Home and Garden Parenting Design Illustrator Graphics 392.6K 0.18%
26 Sʜᴀɴɴᴏɴ Wɪʟᴅ ® 🇦🇺🇿🇦
@shannon__wild
Nature Animals Outdoor Activity Photography 391.5K 0.24%
27 Gab Scanu | Travel • Photography
@gabscanu
Travel Photography Nature & Outdoors Architecture 388.2K 1.64%
28 Sydney Plant Guy 🌱
@sydneyplantguy
Nature Food Home and Garden 376.8K 0.65%
29 Rod Ruales
@ninjarod
Entertainment and Music Parenting Nature & Outdoors Digital Creator 374.3K 1.69%
30 Scotty James
@scottyjames31
Outdoor Activity Sports Ski Snowboarding Mountain Nature & Outdoors 355.4K 3.27%
31 Babiijenz 🦋
@babiijenz
Fashion and Accessories Music Modeling Lifestyle Nature & Outdoors Architecture 345.8K 1.37%
32 Loni
@lonijane
Fitness and Health Nature Family Yoga Health 345.3K 0.81%
33 Elise Cook ◈ AUSTRALIA
@elisecook
Food Home and Garden Parenting Nature & Outdoors 336.5K 2.43%
34 Sean Scott | Australia
@seanscottphotography
Nature Photography Adventure 332.2K 0.35%
35 𝐈 𝐕 𝐘 𝐌 𝐀 𝐄
@ivymaemae
Nature Arts and Crafts Entertainment and Music Celebrity Music Bikini Modeling Publishing Public Figure 317.2K 2.75%
36 Rachel Hau | Brisbane
@therachelhau
Arts and Crafts Game Nature & Outdoors Humor Film, Music & Books Design News&Politics 307.5K 0.14%
37 Dmack Brown Official
@dmackbrown
Nature Marketing and Advertising Celebrity Modeling Actors 293.2K 1.00%
38 ABC Australia
@abcaustralia
Nature 293.2K 1.00%
39 Robyn Lawley
@robynlawley
Nature Pets Food Celebrity Modeling Plus Size Public Figure 289.4K 0.21%
40 Ash Menin 🤍
@ashleighmenin
Fashion and Accessories Lifestyle Modeling Nature & Outdoors 286.7K 2.81%
41 Amber
@kitty_fostering_oz
Nature Animals 271.7K 2.25%
42 Gronya Somerville
@gronyasomerville
Sports Coaching Training Nature & Outdoors 271.1K 1.90%
43 Alex Kydd
@alexkyddphoto
Nature Travel Photography Adventure Nature & Outdoors Architecture 264.5K 2.79%
44 Sophie Batzloff
@sophiebatzloff
Nature Photography Lifestyle Modeling 259.8K 1.48%
45 L a t r e l l M i t c h e l l™
@iam_lm01
Nature Outdoor Activity Modeling Music 256K 3.40%
46 Elaine Li 🎈 | Sydney
@lielaine
Arts and Crafts Photography Nature & Outdoors Architecture Photographer 254.4K 0.45%
47 Liam | Photographer / 3D Artist
@7th.era
Photography Home and Garden Architecture Nature & Outdoors 250.7K 1.51%
48 Benjamin Lee
@itchban
Photography Travel Nature & Outdoors Architecture 250.2K 4.22%
49 rahnee bransby 🌀
@rahneebransby
Nature Design Hair & Beauty 232.6K 1.17%
50 Brinkley Davies ∙ Australia
@brinkleydavies
Animals Nature Adventure Nature & Outdoors 230.2K 1.65%
51 Pauly Vella | Australia
@paulyvella
Photography Adventure Architecture Nature & Outdoors 230.2K 0.38%
52 montana lower
@montanalower
Nature Business and Finance Parenting Modeling 228.6K 1.05%
53 Josie May Prendergast.
@josie_prendergast
Travel Celebrity Surfing Nature & Outdoors Architecture 217.4K 1.84%
54 ERLIAS
@erlias
Nature Health & Fitness Celebrities 214.6K 7.70%
55 Flying Fox Rescue and Rehab
@wingspawsnclaws
Nature Animals 202.6K 3.45%
56 Adam Stern
@adamfreediver
Sports Outdoor Activity Parenting Coaching Training Nature & Outdoors Architecture 200.5K 3.90%
57 Man of Many
@manofmany
Fashion and Accessories Nature & Outdoors Food & Drink Health & Fitness Hair & Beauty Film, Music & Books DIY & Crafts Design Cars & Motorcycles Architecture Product Education News Interior Design Media/News Company Publishers 200.3K 15.59%
58 Emma Lambert
@luxefamilytravel
Travel Events Adventure Nature & Outdoors Architecture 199.9K 0.35%
59 Saranya Chatanavin 🤍✨
@sssaranyac
Beauty and Self Care Lifestyle Film, Music & Books Nature & Outdoors Architecture 198.1K 4.59%
60 Bohannah Gerritsen
@thesimplefolk_
Nature Home and Garden Children 197.9K 1.20%
61 JAMES ASPEY
@jamesaspey
Nature Animals Automotive Food Vegan 194.7K 1.09%
62 Jodie Morton 🇦🇺
@greengoldandblues
Nature Outdoor Activity Travel 192.3K 2.54%
63 Jacinta Shackleton • Ocean
@jacintashackleton
Nature Animals 187.8K 1.59%
64 Maddy Relph
@madelinejoyrelph
Fashion and Accessories Romance and Wedding Parenting Nature & Outdoors 187.1K 0.83%
65 Dr Chloe Buiting | Wildlife Vet
@jungle_doctor
Nature Animals Adventure Animals & Pets 184.2K 4.02%
66 Bonnie Sveen🌙
@msbonniesveen
Nature Animals Moms Modeling 182.8K 0.20%
67 𝗝𝗶𝗺 𝗔𝗯𝗲𝗿𝗻𝗲𝘁𝗵𝘆
@jim_abernethy
Nature Animals Adventure 182.3K 0.29%
68 Jeffrey Kieffer
@jeffreyjkieffer
Nature Outdoor Activity Photography 180.8K 16.73%
69 Trent Maxwell
@lifeguardmaxi
Education Outdoor Activity Fitness and Health Parenting Nature & Outdoors Personal Blog 178K 0.50%
70 Pop and Scott
@popandscott
Home and Garden Nature Tennis Design 176.2K 0.32%
71 Sarah Hatton | Melbourne, Aust
@iso100_photography
Photography Education Landscaping Nature & Outdoors Architecture 171.6K 2.20%
72 🥰 Tati
@tatibaumjohann
Fashion and Accessories Arts and Crafts Cooking Animals & Pets Architecture Cars & Motorcycles Celebrities Design DIY & Crafts Gardening Hair & Beauty Health & Fitness Food & Drink Humor Kids & Parenting Nature & Outdoors Game Digital Creator 169.4K 1.84%
73 Torren Martyn
@torrenmartyn
Pets Beauty Surfing Nature & Outdoors Architecture 167.8K 8.10%
74 Chloë Frayne
@chloefrayne
Arts and Crafts Education Entertainment and Music Nature Parenting Modeling 167.2K 1.25%
75 Philippa Northeast
@pipnortheast
Nature Education Life and Society Celebrity Adventure Humor 166.8K 0.41%
76 William Patino
@william_patino
Photography Travel Adventure Nature & Outdoors Architecture 166.8K 2.11%
77 LANCE RUSSELL
@lancerussell155
Outdoor Activity Sports Auto and Vehicles Food and Drink Personal Finance Riders Motorcycle Racing Nature & Outdoors 163.4K 15.13%
78 AQUABUMPS
@aquabumps
Nature Photography 161K 0.56%
79 Jess Bonde | Tasmania
@wildbonde
Nature Photography Nature & Outdoors Architecture 161K 1.10%
80 Omar Dean
@officialomardean
Entertainment and Music Nature & Outdoors Food & Drink Health & Fitness Hair & Beauty Celebrities Cars & Motorcycles Music Singer Songwriting Musician 159.3K 0.47%
81 SALTY WiNGS
@saltywings
Nature Photography Adventure 158.5K 0.56%
82 Australian animals
@australian.animals
Animals Nature 156.9K 5.10%
83 Content Creator | Sydney AU
@anniesbucketlist
Family Travel Fitness and Health Nature & Outdoors Food & Drink Health & Fitness Lifestyle Blogger 156.1K 1.39%
84 Ading Attamimi
@adingattamimi
Outdoor Activity Photography Travel Adventure Architecture Nature & Outdoors 152.8K 0.15%
85 Jay
@jayfishr
Nature Music Singer Modeling Entertainment 151.4K 2.04%
86 Dani Stevens
@danistevens
Fitness and Health Education Cooking Animals & Pets Cars & Motorcycles Celebrities DIY & Crafts Film Music & Books Gardening Hair & Beauty Health & Fitness Food & Drink Humor Kids & Parenting Nature & Outdoors Fashion Model Creators & Celebrities 149.9K 0.33%
87 Drew Schull ✌🏼
@drewschull
Nature Outdoor Activity 149.8K 0.20%
88 Cleo Codrington
@cleocohen
Travel Outdoor Activity Adventure Nature & Outdoors Architecture 149.5K 1.90%
89 Ading Attamimi
@adingattamimi
Parenting Fashion Nature & Outdoors Architecture 149.2K 0.18%
90 Jack Moir 🇦🇺
@jackmoir_
Outdoor Activity Bikes Riders Mountain Nature & Outdoors 146.7K 3.88%
91 Hungrylittletravellers
@hungrylittletravellers
Travel Food and Drink Cooking Architecture Design DIY & Crafts Film Music & Books Gardening Hair & Beauty Health & Fitness Food & Drink Humor Kids & Parenting Nature & Outdoors Game Digital Creator Creators & Celebrities 145.9K 2.54%
92 timdormer
@timdormer
Entertainment and Music Fitness and Health Nature Lifestyle 145.8K 0.23%
93 Jeffrey Spackman
@namkcaps
Photography Outdoor Activity Adventure Nature & Outdoors Architecture 144.2K 5.96%
94 Jordan Robins
@jordan_robins
Nature Arts and Crafts Outdoor Activity Photography Adventure 142.9K 3.95%
95 liam fawell
@liamfawell
Photography Arts and Crafts Nature & Outdoors Artist Creators & Celebrities 140.7K 1.11%
96 Currumbin Wildlife Hospital
@currumbinwildlifehospital
Animals Nature 137.8K 0.75%
97 Locky
@locklangilbert
Fitness Dogs Adventure Nature & Outdoors Architecture 135.3K 1.34%
98 MATT POOLE
@matt_poole1
Food Bikes Riders Nature & Outdoors 135.1K 4.14%
99 Lincoln Lewis
@linc_lewis
Nature Animals Celebrity Modeling Actors 133.8K 1.43%
100 Aleksandr Jeldõšev
@aleksmutated
Nature 133.8K 26.91%
FAQ: Top Instagram Influencers in Australia
Who is the most popular Instagram influencer in Australia?
If you're curious about the leading Instagram influencers in Australia, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer from Australia is @bindisueirwin with 5.5M subscribers in Australia.
The second most popular influencer on Instagram in Australia is @robertirwinphotography. The @robertirwinphotography profile has 3.8M subscribers. Among other top-ranked Instagram profiles is @nicolewarne. @nicolewarne has 1.4M followers.
How to find top Australia influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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