The_mummy_blogger's Instagram Audience Analytics and Demographics



🍔Foodie 📸Product Reviewer 💕Mum to Giselle & Alya 💪🏼Brand Ambassador @rita.e.s.t 🎀DM/Email for Collaborations 💌

Business Category

Creators & Celebrities

StarNgage Profile

Free Promotion Count


Paid Campaign Count


Get Our Influencer Rate Card Today!

A brand new way for you to compare the rates of influencers across the world.

Learn More


72.7% of the_mummy_blogger's followers are female and 27.3% are male. Average engagement rate on the posts is around 3.90%. The average number of likes per post is 241 and the average number of comments is 14.

The_mummy_blogger loves posting about Food, Recipes, Health.

Check the_mummy_blogger's audience demography. This analytics report shows the_mummy_blogger's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Avg Likes
Avg Comments
Global Rank
Country Rank
Category Rank


72.7 %
27.3 %


  • Clothes, Shoes, Handbags & Accessories 72.56 %
  • Children & Family 72.19 %
  • How-to & Style 61.08 %
  • Beauty & Fashion 58.01 %
  • Restaurants, Food & Grocery 55.37 %
  • Art & Design 52.51 %
  • Fitness & Yoga 47.06 %
  • Entertainment 40.18 %
  • Healthy Lifestyle 35.24 %
  • Travel & Tourism 33.73 %
  • Home & Garden 32.76 %


76 17

I get asked a lot of questions about how I do it?? How am I managing to juggle all the things I do and keep up with the kids. I have to admit I have NO FRIKEN IDEA. I’m doing so much more now with 2 kids than I used to do with one. I never used to have the energy I do now when I just had Giselle. I’m literally juggling so much at the moment I’ve been keeping up with my blogging, making time to film and edit these dinner videos for you guys(don’t know how), I work from home 3-4 days a week with both the girls with me, I started working out 3-4 nights a week, I cook at least 5 days a week, I clean & I’m starting a 8 Week Challenge on Monday 😳. Just writing it all out sounds a little crazy lol. Not all days are perfect days but majority of the time I’m managing pretty well. I’m the type of person who doesn’t stress easily at all it’s just my personality, I pretty much take each day as it comes and I think you need to be like that with parenting and life in general. I hear so many mummy bloggers constantly talking about sooooo much negatives when it comes to parenthood and I’m honestly just over hearing about it. Yes we do have those hard days but if your not doing anything to improve those issues your having then your going to keep on struggling. I was told I was lucky with Giselle with how good she sleeps. Well now I have TWO who "magically" sleep well I must be sooooo "lucky" 🙄. I wonder if I would have that same magical luck if I had 3??? 😂. The point is guys I’m not here to bring you guys down and say everything is so HARD all the damn time because I hear it so often here and I’m OVER IT! Bloggers should be lifting their followers up. You are in control not your kids. I definitely have crazy hectic days but majority of the time I have my shit together. If I can do it juggling that much stuff then you can definitely do it. See what you can do to make your day go smoother. Why are you struggling so much?? What area of parenthood brings you down so much?? And what can you do to improve it so your day can run a little more smoothly. I’m all about being relatable but some of these blogger mums are so damn negative and it’s depressing to watch.

378 24

Had the pleasure of visiting the AWESOME @madamespaghetti WOW What a concept... SPAGHETTI Shaped GELATO Guys...and the first in Australia!. The first thing we smelled walking in was fresh waffles 🤤 and as you can see in the picture, I couldn’t get enough of that smell. Highly recommend you guys visiting this place 👌🏼 Thanks so much for having me. #collaboration #madamspaghetti . . . . . . . . . . #foodie #foodblogger #southmelbourne #foodblogau #melbournefoodie #foodinspoau #melbournefoodspots #gelato #spaghettigelato #melbournedessert #mum #mummyblogger #mummy #themummybloggerau #mummybloggermelbourne #thefoodblogger #discoverunder10k

410 17

Baby Alya has officially joined the reviewing business and she’s shocked she has to start work so early 😂. A few weeks ago we received the New @kloraneau Baby Range to review. I’ve used these mainly on Alya but recently tried them on Giselle also. It definitely kept their skin super soft, it has a beautiful smell to it & how gorgeous is the packaging. I’ve been using the detangling Shampoo on Giselle only and it has been so great!. She has real long wavy hair that always gets so knotty and hates when I have to brush her hair out. Definitely give the thumbs up on these. You can now find them in @chemistwarehouseaus nation wide. Love that these are Natural & Vegan friendly too 🌱. #collaboration #kloranebabycare #kloraneau . . . . . . . . #mum #mummyblogger #mummyreview #productreviewau #babyproductsau #organicbaby #veganbabyproductsau #melbourne #themummyblogger #melbournemum #mummyreviewau #babyproductsau #kidspotmoments #kidsspotmoment

339 14

Lashes for days 😸 @lashbeautyartistry . . . . . . . . . . . . #lashes #melbourne #melbournelashes #beauty #beautyblogger #beautybloggermelbourne #melbournelashartist #lashextensionsmelbourne #mum #mummybloggerau #melbournemum #themummyblogger

258 22

I was invited to the Grand Opening of @dlcnutrition today. The place has such a cool relaxing vibe to it. You can grab a Smoothie and hang out on the lounge or get some work done on the laptop. I started off with a Aloe Mango shot which was so tasty!. My next drink was a Cold Lemon Tea which helps with energy and burning fat & lastly I couldn’t resist the Nutella Fudge smoothie which was surprisingly under 200 calories!!. I love the 3 step drink process. . . . . . . . . . . . #mum #mummyblogger #healthymum #fitmumau #fitmummelbourne #healthymum #melbournemum #themummyblogger #melbournefoodie #foodblogger #smoothie #smoothiebarmelbourne #healthymelbourne #dlcnutrition

361 2

I’ve been trialling out @aubeauconskincare for you guys for the last 2 months. A little background Beaucon was created by Ning a Doctor of Biotechnology. She mixed both traditional Chinese Medicine & Western Science. All products are made in Australia which is great!. I chose the Strengthening & Anti-Frizz sets. Let me just tell you now, I honestly LOVED these products. My hair always felt so great after them, it controlled my curls. I never felt that heavy product feeling on my hair after washing it like most products leave. Using the Anti-Frizz ACTUALLY worked, it literally kept my curls together without the frizz. I have a 25% off discount code for you guys just use 'themummyblogger' upon checkout. #collab . . . . . . . . . . #mum #mummyblogger #themummyblogger #mummyreview #mummybloggerau #melbournemum #mummyreviewau #naturalshampoo #beaucon #productreview #themelbournemum #contentcreatorau #naturalshampoo #chinesemedicine

368 31

MUM GUILT. I was told about it, I was asked about it. I never really felt it until recently though. When you have your second kid the guilt slowly starts to creep in. Your first born baby who got all your attention and time is suddenly grown and now watching your attention being directed at the baby. Mum guilt is watching Her having to change herself in the morning because your feeding her sister, mum guilt is watching her having to wait for her breakfast somedays because your dealing with a hangry crying baby who needs to eat first, mum guilt is taking things out on her when your exhausted from dealing with the baby and she just wants to play and ask questions, mum guilt is watching everyone give the baby all the attention and seeing her smiling on the sidelines because she loves her sister so much & the list goes on!. As much as you try for it to not be that way it’s so hard to split your time and attention in half somedays. I know she’s happy and loves her sister but you really can’t help feeling guilty most days. Can anyone relate?? . . . . . . . . . . . . . . . . #mum #mummyblogger #themummyblogger #melbourneblogger #melbournemum #mummybloggerau #mumguilt #blogpostau #discoverunder10k #familyblogau #family #toddler #kidspotmoment #kidspot


Looking for the next influencer in Australia to work with?
Have you considered to work with the following influencers?

0.20 %
Australia Fashion, Shopping
86 / post
2.90 %
Australia Film, Music & Books
2.40 %
Australia Training, Coaching, Fitness
2K / post
7.40 %
Australia Nature & Outdoors, Technology, Travel, Photography
63 / post
0.20 %
Australia Travel, Food & Drink
42 / post
1.60 %
Australia Art, Design
154 / post
0.11 %
Australia Design, Art
2.00 %
Australia Food, Vegan, Recipes
2.00 %
Australia Shopping, Children, Accessories
0.90 %
Australia Decoration, Design, Children
185 / post
1.50 %
357 / post
0.40 %
Australia Food, Restaurants, Food & Drink, Cooking, Travel
0.10 %
Australia Music, Band, Rock
80 / post
6.20 %
Australia Celebrities
517 / post
0.12 %
Australia Health & Fitness, Humor, Cooking