Top Instagram Influencers and Instagram Users in New Zealand in 2024
Find out who are the top Instagram influencers in New Zealand. Download the list of the most popular Instagram accounts in New Zealand.

Discovery

Discover Top Ranked Influencers by Type and Category of Influence in New Zealand. We've profiled New Zealand's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking in New Zealand Find out the most influential Instagram accounts with details on their number of followers from New Zealand. We’re currently tracking a total of 319 influencers in New Zealand with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Shan
@shaaanxo
Beauty and Self Care Fashion and Accessories Hair & Beauty Celebrities 1.3M 0.43%
2 Alice Henshaw
@alice_henshaw_
Beauty and Self Care Business and Finance 445K 1.13%
3 Victoria Collyns
@vics_nails
Beauty and Self Care Nails Hair & Beauty 426.2K 1.23%
4 Jessica Braga
@iamjessicabraga
Fashion Beauty Fashion and Accessories Family Celebrities 212.9K 0.94%
5 #xoBeauty
@xobeautyshop
Beauty and Self Care Product Showcase Business and Finance Business 163.7K 0.17%
6 Kylee Fleek ✨ (Kyle De Thier)
@kyleefleek
Fashion and Accessories Beauty and Self Care 149.5K 0.15%
7 KIWI | SKINCARE & MAKEUP
@kiwitandon
Beauty and Self Care 115K 1.32%
8 Dr. Samantha Mariam
@samantha.mariam
Fashion Beauty Celebrities Hair & Beauty 112.6K 29.53%
9 Daisy (beauty ugc)
@_daisyys
Beauty and Self Care Fashion and Accessories 109K 0.31%
10 Mimi
@maryammattii
Beauty and Self Care Fitness and Health 102.1K 0.81%
11 Kris Fox
@itskrisfox
Fashion and Accessories Parenting TV Host Entertainment Music Modeling Hair & Beauty 101.1K 2.11%
12 MeMe Beauty
@memebeauty__
Beauty Beauty and Self Care Fashion and Accessories 98.4K -
13 Shannon 💕 #shaaanxo
@moreshaaanxo
Beauty and Self Care Creators & Celebrities 95.1K 3.26%
14 New Zealand Alex Moulden
@alexmoulden
Fashion Fashion and Accessories Food and Drink Lifestyle Styling Celebrities Hair & Beauty Health & Fitness 75.3K 0.18%
15 SALLY JO
@_sallyjo_
Beauty and Self Care Education Video Blogger 73.1K 0.75%
16 GEORGIANA SHEATHER 💫
@georgianasheather
Fashion and Accessories Lifestyle Health & Fitness Hair & Beauty Celebrities 70K 0.27%
17 B E C K W A D W O R T H
@beckwadworth
Outdoor Activity Home and Garden Parenting Design Interior Design Celebrities Hair & Beauty 61K 0.23%
18 Rebekah Randell
@rebekah.randell
Beauty and Self Care Fitness and Health Celebrity 59.8K 8.91%
19 Patrick Cameron
@patrickcameronhair
Beauty and Self Care 55K 0.50%
20 Erika Sheffer Auckland
@erikaauckland
Business and Finance Marketing and Advertising Beauty and Self Care Finance Upskilling 51.8K 0.74%
21 𝓝𝓪𝓽𝓪𝓵𝓲𝓮 𝓒𝓱𝓪𝓷✯
@cdyanchan
Food and Drink Fitness Beauty Travel Food Fitness and Health Actors Modeling 48.4K 0.35%
22 Ebony Mellowship🌹
@ebony_mellowship
Beauty and Self Care 44.6K 0.72%
23 Ship Shape Tattoo
@shipshapetattoo
Arts and Crafts Beauty and Self Care Piercing 44.1K 0.40%
24 Thepeenifolk
@stephaniepeeni
Beauty and Self Care Family 39.4K 1.40%
25 Layla Kaisi Collection
@laylakaisicollection
Arts and Crafts Events Jewelry Design Celebrities Hair & Beauty 39.3K 0.50%
26
@nuy_narai
Beauty and Self Care 38.2K 0.09%
27 Tina 💀
@toxictinacreations
Beauty and Self Care Arts and Crafts Actors Business 37.9K 1.13%
28 J U J U She / They
@juju.tattoos
Arts and Crafts Beauty and Self Care Product Showcase Piercing 36.5K 0.82%
29 Crybaby
@i.zaifa
Beauty and Self Care 34.7K 1.71%
30 Kiranpreet kaur
@preetkiranofficial
Beauty Fashion 34.6K 1.69%
31 LOVEWELLY 💙
@lovewelly
Beauty Nature & Outdoors 32.3K 1.44%
32 Hazel | UGC creator
@hazelskinglows
Beauty Beauty and Self Care 30.1K 16.97%
33 Fernando Suen
@fernandovsa
Fitness and Health Fashion and Accessories Beauty and Self Care Lifestyle Styling 29K 1.62%
34 Ravneet
@ravneetmultanii
Beauty and Self Care Fashion and Accessories Modeling 29K 0.60%
35 Miss Crabb
@miss_crabb
Fashion Beauty Modeling Design 26.8K 0.60%
36 Kendra Alexandra
@kendraalexandra
Fashion and Accessories Beauty and Self Care 26.2K 0.23%
37 Emma Rose
@emma_plus_her_babes
Family DIY and Life Hacks Beauty and Self Care Parenting 26K 0.68%
38 kasia stanicich
@kasiaastanicich
Beauty and Self Care Lifestyle 24.5K 3.48%
39 Jessie Gurunathan
@jessie_guru
Beauty and Self Care Education 24.4K 3.80%
40 Apela Bell
@apelabell
Beauty and Self Care Modeling 24K 0.83%
41 AMELIA SPEIGHT
@ameliaspeight
Beauty and Self Care 23.6K 3.09%
42 Amiee Marie Hair
@thesurfergirlbalayage
Beauty and Self Care Styling Hair Salons Balayage Celebrities Health & Fitness Hair & Beauty 23K 0.44%
43 JESS TYSON 🐬
@jessicatyson08
Entertainment and Music Beauty and Self Care News 23K 2.89%
44 K E N D R A
@bykendra_
Beauty and Self Care Pets Education Lifestyle Celebrities Health & Fitness 22.8K 0.62%
45 Alix | Makeup & Beauty
@makeupwithalix
Beauty and Self Care 22.6K 8.34%
46 Ava | @skincaregirly_ blog
@skincaregirly_
Beauty and Self Care 22.4K 1.00%
47 TAE
@okidtattoo
Arts and Crafts Beauty and Self Care Design 22K 1.10%
48 Victoria Lomaloma - Tori
@victoriafaith.co.nz
Arts and Crafts Dogs Hair & Beauty Celebrities 21.6K 0.72%
49 Samantha
@livingwastefree
Nature Beauty and Self Care Education Travel Actors Food Recipes Health 21.2K 1.17%
50 britt mcdowell
@brittneymcdowelll
Beauty and Self Care 20.1K 11.21%
51 OPEN PRE-ORDER FOR JASMINE
@ilensa.scarves
Beauty 20K 0.10%
52 RevitaLash Cosmetics New Zealand
@revitalashnewzealand
Beauty and Self Care Business and Finance 19.8K 0.20%
53 MÁRIO GREGOR - TATTOO ARTIST 🇸🇰🇳🇿
@inkedbymario
Beauty and Self Care Arts and Crafts 19K 0.44%
54
@kitkatheich0u
Beauty and Self Care Animation and Cosplay Fashion and Accessories 19K 1.00%
55 Sunny and Jessie
@sunnyandjessie
Fashion and Accessories Beauty and Self Care Home and Garden Moms Children 18.6K 0.59%
56 SEAN THE BARBER 💱
@sean.thebarber
Beauty and Self Care Education 18.6K 0.40%
57 Laura Gully
@lauragully
Fitness and Health Beauty and Self Care Training Coaching 18.6K 1.38%
58 LITTLE HONEY SELF TAN 🤎
@littlehoneynz
Beauty and Self Care 18.1K 0.50%
59 Chloe Zara Munro
@chloezara_
Beauty Styling Hair Salons 18.1K 0.86%
60 NICOLA✨Fashion✨Influencer✨Beauty
@nicolapaige.melb
Fashion and Accessories Beauty and Self Care Travel Acting and Drama 17.5K 1.58%
61 Isadora
@isadora_blake
Beauty and Self Care Business 17.5K 2.19%
62 RUBY MILLS 💛
@rubymillls
Beauty and Self Care Parenting Lifestyle 17.1K 4.02%
63 CLARRIE TAM 🦷AAACD FIADFE
@clarrie_t
Beauty and Self Care 17.1K 0.41%
64 AJ Brown
@alyshajadebrown
Fashion Lifestyle Beauty 16.9K -
65 J A D E N E U E N D O R F 🐉
@jade_neuendorf
Fitness and Health Beauty and Self Care 16.7K 4.40%
66 Lauryce🌼Hormone Support
@thewholesomeconz
Beauty and Self Care 16.6K -
67 Maca Escuti
@peppermintpolish
Beauty and Self Care Nails 16.5K 1.30%
68 Heidi Moore
@barbievonboobs
Beauty and Self Care Parenting 16.3K 0.60%
69 𝒫𝒽𝑒 🦋
@phoenixbutler_
Beauty and Self Care 16.3K 5.80%
70 Craigy Fkn Lee
@craigy_lee
Beauty Nature & Outdoors Film, Music & Books 16K 0.52%
71 Sujata Singh Raju
@sujatasinghraju
Beauty and Self Care 15.9K 1.96%
72 SKYE REEARNA WEBLEY
@skyereearna
Family Travel Photography Nature & Outdoors Food & Drink Health & Fitness Hair & Beauty Film, Music & Books Design Celebrities Animals & Pets Cooking Blogger 15.7K 1.00%
73 A S H
@travel.in.my.shoess
Beauty and Self Care Fashion and Accessories 15.3K 0.35%
74 Hunter Kawana 🧿
@hunterleekawana
Beauty and Self Care Education Fashion and Accessories 15.2K 5.05%
75 L I L A S H O F F I C I A L
@lilashnewzealand
Beauty and Self Care 15.2K 0.13%
76 Georgia Carr
@georgiacarrleo
Beauty Music Lifestyle Styling 15K 1.90%
77 Lester Chan
@mrlesterchan
Art Beauty Architecture Nature & Outdoors 14.8K 1.00%
78 •:• Handpoked Tattoos •:•
@goldy_handpoked
Arts and Crafts Beauty and Self Care 14.3K 1.34%
79 Unique Model Management
@uniquemodelmanagement
Fashion and Accessories Hair & Beauty Celebrities 14.3K 0.57%
80 Torrell Price
@torrell_price
Beauty and Self Care 14K 2.09%
81 Kathleen Adaline🦋
@kathleenadaline
Beauty and Self Care 14K 2.60%
82 Arna Morton
@arnaalayne
Entertainment and Music Education Business and Finance Music Celebrities Hair & Beauty 13.9K 2.77%
83 Tyla Vaeau
@tylatatau
Photography Beauty 13.8K 6.09%
84 PHOEBE DAWSON MAKEUP ARTIST
@phoebemakeup
Beauty and Self Care Modeling 13.7K 0.54%
85 Stacey Lewin
@stackeeey
Beauty and Self Care Fashion and Accessories 13.6K 0.88%
86 🌸 iana 🌸
@fawnchild_
Beauty and Self Care 13.4K 3.17%
87 Golda🍒
@goldany
Beauty and Self Care 12.8K 0.60%
88 Knight Inspired | The Crystal Shop Limited
@knightinspired
Beauty and Self Care 12.8K 0.84%
89 Tom Hinton
@bad_tattitude
Beauty Art Design 12K 2.80%
90 𝔸𝕟𝕘𝕚𝕖 𝔽𝕣𝕖𝕕𝕒𝕥𝕠𝕧𝕚𝕔𝕙 💚
@gurlinter_upted
Fashion and Accessories Beauty and Self Care Entertainment and Music 11.9K 0.32%
91 THEO 3
@theo_dimitri_hair
Beauty and Self Care Styling Modeling 11.8K 1.16%
92 Natural Eczema Relief for babies & adults
@frankieapothecary
Beauty and Self Care 11.8K 0.31%
93 O L I V I A C A D E N H E A D🦋
@liv7321
Beauty and Self Care Fitness and Health 11.6K 5.90%
94 Sally Spicer
@saallyspicer
Beauty and Self Care 11.6K 6.20%
95 Melissa Jack - NZ F45 Coach
@melissajack_
Beauty Design Lifestyle 11.6K 0.36%
96 The Lit List
@thelitlist__
Beauty and Self Care 11.5K 8.90%
97 MAX MOLLISON
@maxmollison
Arts and Crafts Photography Home and Garden Design Celebrities Hair & Beauty 11.4K 0.67%
98 Renee Baty
@kiwiwraps
Beauty and Self Care Life and Society 11K 0.06%
99 Kim Tabar| NZ 🇳🇿
@ikimmymakeup
Beauty and Self Care 10.9K 1.58%
100 COSMETIC TATTOOING | BEAUTY TREATMENTS
@browsbyprince
Beauty and Self Care 10.6K 0.62%
FAQ: Top Instagram Influencers in New Zealand
Who is the most popular Instagram influencer in New Zealand?
If you're curious about the leading Instagram influencers in New Zealand, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer from New Zealand is @shaaanxo with 1.3M subscribers in New Zealand.
The second most popular influencer on Instagram in New Zealand is @alice_henshaw_. The @alice_henshaw_ profile has 445K subscribers. Among other top-ranked Instagram profiles is @vics_nails. @vics_nails has 212.9K followers.
How to find top New Zealand influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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