Top Instagram Influencers and Instagram Users in Australia in 2024
Find out who are the top Instagram influencers in Australia. Download the list of the most popular Instagram accounts in Australia.

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Discover Top Ranked Influencers by Type and Category of Influence in Australia. We've profiled Australia's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking in Australia Find out the most influential Instagram accounts with details on their number of followers from Australia. We’re currently tracking a total of 156 influencers in Australia with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Natalie Anne Ayoub
@natalieannehair
Beauty and Self Care Parenting Styling Hair Salons Celebrities Hair & Beauty 495.3K 0.29%
2 Chloë Frayne
@chloefrayne
Arts and Crafts Education Entertainment and Music Nature Parenting Modeling 167.2K 1.25%
3 Alexa Towersey
@actionalexa
Fitness and Health Outdoor Activity Parenting Training Coaching 121.6K 2.76%
4 Alana Wolfe
@missalanawolfe
Fashion Beauty Bikini Modeling 112.5K 1.00%
5 babylikestopony
@babylikestopony
Fashion Modeling 105.2K 1.00%
6 ᴀɴᴅɪᴇ ꜱᴏᴇᴛᴀᴍᴀɴ
@thetravellercouple
Travel Adventure 96.6K 1.26%
7 Visage Medical Artistry
@alvintheinjector
Beauty and Self Care 90.7K 0.20%
8 Esther
@styledbyesther_
Beauty and Self Care 75.7K 0.29%
9 William Khachan
@williamkhachan
Fashion and Accessories Education Celebrity Modeling 74.9K 1.97%
10 TAYLA
@thetaylahe
Fashion and Accessories Parenting Lifestyle DIY & Crafts Hair & Beauty Personal Blog Creators & Celebrities 65.3K 0.64%
11 Kera Wong
@creativebykera
Photography Food Food and Drink Restaurants 62.8K 0.59%
12 Tristan Byrnes
@tristanbyrnes
Arts and Crafts Celebrity 53.8K 0.25%
13 Bill Granger
@bill.granger
Food 53.2K 2.20%
14 Maxi Shield
@maxishield
Entertainment and Music 50.9K 2.00%
15 David Francis
@davidfrancis19
Fashion and Accessories Home and Garden Parenting 50.6K 0.83%
16 Candice Elise 🌹
@candice.elise__
Beauty and Self Care Fashion and Accessories 41.3K 1.18%
17 Sydney Food Blogger
@comedinewithmike
Food Food and Drink 35.2K 0.69%
18 Will-O
@will_o_wisps
Animation and Cosplay Parenting Geek Anime Comics 34.7K 2.68%
19 Tara Axford Mixed Media Artist
@tara.axford
Arts and Crafts 32.6K 1.79%
20 FIJI
@fijiwaterbub
Travel Life and Society Modeling 31.2K 0.90%
21 JANET NIMUNDELE 🌺| Style inspo
@janetnimundele
Fashion and Accessories 30.1K 4.55%
22 Mik
@mikaylawain
26.1K 5.26%
23 Brandon 🇦🇺
@photobybrandonmatthew
Photography Video Gaming Modeling Celebrities Topic Photographer Creators & Celebrities 26K 1.24%
24 XPLORE SYDNEY
@xplore_sydney
Travel Home and Garden Adventure 23.4K 3.58%
25 Katie-Louise Nicol-Ford
@katielouiseford
Fashion and Accessories Product Showcase Business and Finance Fashion Design Modeling 22.9K 1.30%
26 CARTER
@cartermusicau
Entertainment and Music DJ Music Producers 20.7K 0.20%
27 Joshua Keefe
@joshuakeefedancer
20.6K 1.40%
28 Australian Design Centre
@australiandesigncentre
Arts and Crafts 19.8K 0.39%
29 𝕄 𝕐 𝕃 𝔼 𝕊
@myles.urquhart
Fitness and Health Celebrity 19.7K 2.61%
30 Stephanie Bailey
@stephaniemaii_x
Beauty and Self Care Education Music Business 19.6K 0.92%
31 Jamie-Lee Dayz
@jamieleedayz
Romance and Wedding Actors Modeling Music 19.3K 16.79%
32 Levi Darby
@levisgram
Fitness and Health 19K 3.10%
33 Ben Savva
@australian_boxing_academy
18.2K 1.30%
34 Wendy Sharpe
@wendysharpeart
16.7K 1.40%
35 Virtual cafe
@sydneybloggers
Entertainment and Music 16.7K 3.90%
36 🐽𝐓𝐡𝐞 𝐈𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐢𝐨𝐧 𝐨𝐟 𝐊🐽
@kalengilbert_
Food 16.5K 2.84%
37 QUE
@quecolour
Beauty and Self Care Styling Hair Salons Balayage 15.2K 3.30%
38 The Rusty Rabbit
@therustyrabbit
Food 15.1K 0.46%
39 Joshua Heath
@joshuaheathstylist
Fashion and Accessories 14.8K 0.80%
40 Leila Belle
@louelladeville
Entertainment and Music 14.3K 1.55%
41 Jenny Inhof
@jennyinhof
13.9K 1.20%
42 Sanchez tattoo🌴
@los_sanchez
Books Film, Music & Books 13.6K 2.29%
43 Well Fed Friends
@wellfedfriends
Food and Drink Parenting Food Restaurants Cooking Food & Drink 13.5K 0.68%
44 MICHAEL MURPHY
@thebeardedvillain_
13.5K 0.70%
45 PROPERTY INVESTING EXPERT
@zah_azmi
12.9K 0.80%
46 Benjamin Bennett
@benjamin.t.bennett
Nature Outdoor Activity 12.5K 3.46%
47 Eliza Gosse
@elizagosse
Art 12.3K 3.68%
48 Zeppelin Hamilton
@zeppelinhamilton
Entertainment and Music Animals & Pets Film, Music & Books Celebrities 12.2K 1.82%
49 Marcelo Alexander
@marceloalexander_
Fitness 12.1K 3.40%
50
@nicolerobins_
Arts and Crafts Home and Garden 11.9K 1.90%
51 mxnbmn
@mxnbmn
11.9K 3.70%
52 Jay Andrae
@jayandrae
Fitness and Health 11.5K 1.12%
53 Tommy Boy
@tomhandley
Soccer 11.5K 0.78%
54 Erin Gray
@_eringray_
11.4K 5.30%
55 Sally Browne
@sallybrowneartist
Arts and Crafts 11.3K 0.86%
56 BIG BAD BINGE🌟Sydney Food blog
@bigbadbinge
Food Food and Drink 11.1K 3.55%
57 NATALYA ALESSI
@natalyaalessi
Entertainment and Music 11K 5.50%
58 Max the Mini Dachshund
@maxminidachshund
Pets 11K 0.99%
59 Eliot Hastie
@eliothastie
Sports Music Entertainment Modeling 10.9K 3.46%
60 𝐉 𝐀 𝐊 𝐄 𝐁 𝐅 𝐈 𝐒 𝐇 𝐄 𝐑
@jakebfisher
Fashion and Accessories 10.9K 8.20%
61 Greggy ❘ Food ❘ Wine ❘ Travel ❘ Fashion
@wonggreg
Food Food & Drink Health & Fitness Cooking Food and Drink Blogger 10.7K 0.90%
62 Seggie
@pride.of.the.hide.2019
10.2K 3.40%
63 Tim Denoodle
@denoodle
Arts and Crafts 10.1K 7.04%
64 MVP Nightclub Sydney
@mvpnightclub
Entertainment and Music 10.1K 1.40%
65 Å M I R
@amirgogetter
Fashion and Accessories Parenting Celebrities Public Figure 9.7K 9.28%
66 🫀FLATLINE 📟
@flatline_au
Entertainment and Music 9.3K 1.56%
67 Casa Adams Fine Wares
@araceli_adams
8.3K 7.90%
68 Gabriel
@japesd
Photography Travel Entertainment and Music Nature & Outdoors Architecture 7.7K 2.68%
69 East Village Sydney - Darlinghurst
@eastvillagesydney
Food 7.7K 0.35%
70 patrick
@pa3ik
Food 7.7K 0.65%
71 Sam
@sam_westley_
7.3K 9.17%
72 Tina Bikki ☕️🍪
@tinabikki
Entertainment and Music Cooking Animals & Pets Architecture Cars & Motorcycles Celebrities Design DIY & Crafts Film Music & Books Gardening Hair & Beauty Health & Fitness Food & Drink Humor Kids & Parenting Nature & Outdoors Game Public Figure 6.9K 4.23%
73 Ben O'Grady Tattoo
@ben_ogrady_tattoo
Arts and Crafts Design Film, Music & Books DIY & Crafts 6.5K 0.94%
74 jameschena
@jameschena
Food Travel 6.5K 5.06%
75 Rachael Langham
@sekkusu_
Fashion Design 6.5K 3.06%
76 Universal Bar
@universalsydney
Entertainment and Music Life and Society 6.4K 3.80%
77 Emma Amies
@emmaamies
Outdoor Activity Travel 6.3K 0.80%
78 kate
@kate_hilliard
6.2K 4.90%
79 Vicki Grima
@vickigrima
6.1K 2.60%
80 Human Movement
@human_movement
Fitness and Health Entertainment and Music 6K 6.11%
81 𝘿 𝙀 𝙈 𝙊 𝙉 𝘿 𝙀 𝙍 𝙍 𝙄 𝙀 𝙍 𝙀
@demon_derriere
5.9K 5.60%
82 Vivian
@vivian.xdress
5.8K 6.50%
83 Kween Kong
@kweenkongofficial
5.6K 3.40%
84 James Seneviratne
@jamesjoel
Fashion and Accessories Modeling Health & Fitness 5.5K 2.38%
85 Simon
@simon.reid
Education Outdoor Activity 5.5K 5.70%
86 Matt van Herten
@mattvtattoos
Fashion Beauty Design Film, Music & Books 5.2K 2.16%
87 ARLIA
@arliaroselin
Nature Travel Parenting 5K 4.79%
88 𝘾𝙝𝙖𝙢𝙥𝙖𝙜𝙣𝙚 🥂🍾
@champagnedrag
Entertainment and Music 5K 11.40%
89 Adrian Erdedi
@adriancancook
Food Food and Drink 4.9K 2.10%
90 Nicky Oatley
@nickyoatley
Travel Dogs 4.9K 7.17%
91 Alberto Aka Spina
@spinatattoo
Arts and Crafts DIY and Life Hacks Parenting 4.9K 1.54%
92 DEANDRA
@deandraspinner
Funny 4.5K 4.70%
93 Nic Holland
@nicholland
Entertainment and Music 4.4K 12.00%
94 Benedict “Eggs”
@eggsticles
Fitness and Health 4.3K 32.80%
95 Yumiko Kadota
@yumikokadota
Arts and Crafts Education 4.1K 6.21%
96 J Σ D
@thepieddepyper
Arts and Crafts Design DIY & Crafts 4K 1.61%
97 Lucy Zaroyko
@lucyzaroyko
4K 3.51%
98 Jack Rudder
@thesaddestday
3.9K 7.00%
99 SYDNEY FOOD BY CHLOE 🍕
@sydneyfoodbychloe
Food Travel Food and Drink Cooking Food & Drink 3.9K 3.00%
100 The Underground Stage
@theundergroundstage
3.9K 1.90%
FAQ: Top Instagram Influencers in Australia
Who is the most popular Instagram influencer in Australia?
If you're curious about the leading Instagram influencers in Australia, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer from Australia is @natalieannehair with 495.3K subscribers in Australia.
The second most popular influencer on Instagram in Australia is @chloefrayne. The @chloefrayne profile has 167.2K subscribers. Among other top-ranked Instagram profiles is @actionalexa. @actionalexa has 112.5K followers.
How to find top Australia influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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