Popsugar's Instagram Audience Analytics and Demographics
@popsugar
United States
Business Category
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Learn MorePROFILE OVERVIEW OF POPSUGAR
74.5% of popsugar's followers are female and 25.5% are male. Average engagement rate on the posts is around 0.04%. The average number of likes per post is 635 and the average number of comments is 7.
Popsugar loves posting about Beauty and Self Care, Entertainment and Music, News, Styling, Lifestyle, Media News Company, Media/News Company, Publishers.
Check popsugar's audience demography. This analytics report shows popsugar's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.
Followers
Posts
GENDER OF ENGAGERS FOR POPSUGAR
AUDIENCE INTERESTS OF POPSUGAR
- Beauty & Fashion 61.46 %
- Art & Design 54.13 %
- Restaurants, Food & Grocery 54.08 %
- Fitness & Yoga 46.22 %
- Children & Family 44.54 %
- Entertainment 42.21 %
- Travel & Tourism 39.44 %
- Business & Careers 38.55 %
- Clothes, Shoes, Handbags & Accessories 36.49 %
- Healthy Lifestyle 35.14 %
- Home & Garden 34.85 %
MENTIONED HASHTAGS OF POPSUGAR
RECENT POSTS
"It's really cool to know that I get to be part of queer history," Sasha Colby tells POPSUGAR. She's the first trans and native Hawaiian woman to take home the crown on "RuPaul's Drag Race," and she's determined to keep the momentum going. How she's curating her personal vision board, and how mainstream success has changed her life, is at our 🔗 in bio. 📷: Courtesy of Clint Clark
Kitty is officially coming back to our TV screens. Netflix's series "XO, Kitty" follows Kitty Song Covey — Lara Jean's little sister from "To All the Boys I've Loved Before" — as she searches for love and the truth about her mom's past at the Korean Independent School of Seoul, aka KISS. Everything we know about the upcoming season is at our 🔗 in bio.
Did you know that Dakota Johnson and Chris Martin have been quietly dating since 2017? It's OK, you don't live under a rock. The couple are just notoriously private about their relationship, but they've still shared some sweet moments with the public over the years. The complete timeline of their romance is at the 🔗 in our bio. 📷: @gettyimages
Barbara Palvin is a Sprouse to be. 💍 The model announced her engagement, which happened in September, to longtime boyfriend Dylan Sprouse. How the pair first met and more on the happy news is at our 🔗 in bio. 📷: @gettyimages
One thing about @badgalriri is, pregnant or not, she’s gonna serve. 💁♀️
What can he say except "you're welcome" . . . for the new live-action "Moana" officially coming in 2025. "It's my privilege to share our legends, songs, and dance of our Polynesian culture with all of you and your families," Dwayne Johnson wrote in his announcement. Johnson will be reprising his role as Maui the demigod, but Auli'i Cravalho — who voiced Moana in the animated original — won't be coming back as part of the cast. Why she's made that decision and how she'll continue her work on the movie as executive producer, read at the 🔗 in our bio.
If anyone can pull off 70s bangs, it's Tom Holland, right? 👀 In a recent interview, Holland shared that Zendaya was right by his side during the ten months he was filming "The Crowded Room" for Apple TV. See more times they've supported each other at the 🔗 in our bio. 📷: Apple TV
"The Last of Us" is certainly a hit, from the cast to the show's dedication to pay tribute to the video game and its accuracies — so much so that sales for the "The Last of Us: Part I" game have skyrocketed, and the HBO series has already been picked up for a second season. However, season two will most likely bring about a change in point of view, and a queer romance the show's star Bella Ramsey is excited for. Find what to expect (and beware of spoilers) at our 🔗 in bio. 📷: Naughty Dog / Sony Interactive Entertainment
who wants to come watch "Asteroid City" with us, lmk 📷: @gettyimages
Cardi B has always been for and about women. The Grammy-winning Bronx rapper helms the refreshing trend of all-women collaborations, and it has her stepping into a new role within her star power: the feature fairy. Cardi B's affinity for linking up with rappers like Latto, GloRilla, Sukihana, and Summer Walker also serves to dispel a myth that's been rampant in hip-hop for decades now: that only one woman can be at the top of the game at a time. Her humbleness and kindness is apparent because her fellow artists know they can call on her for support. Find more — including what collaboration is next for Cardi B and her thoughts on how she's using her platform to elevate the up-and-coming and already-established women in her musical peer group — at our 🔗 in bio. 📷: @gettyimages / Vittorio Zunino Celotto / Irvin Rivera / Frazer Harrison
Imagine you really like someone — you went on a couple of dates, everything seems to be going well — and then the "ick" enters the stage. Maybe they tripped over something or clapped when the plane landed, and suddenly, everything annoys you. But what if this is someone you really want to try with? Swipe to see some tips on how to get over the infamous ick and find more at our 🔗 in bio. 📷: @gettyimages / JGI Jamie Grill
The new couple on the block, Kenny and Benny, are heating up it seems. The pair have been spotted together frequently recently and, apparently, things are "getting more serious." Everything we know about the pair, and how much Kendall "likes his vibe," is at our 🔗 in bio. 📷: @gettyimages / Jim Poorten
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