Houdinisportswear's Instagram Audience Analytics and Demographics



Swedish outdoor clothing brand at the forefront of sustainable performance design since 1993. #keepthegreatoutdoorsgreat

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Personal Goods & General Merchandise Stores

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56.9% of houdinisportswear's followers are female and 43.1% are male. Average engagement rate on the posts is around 1.20%. The average number of likes per post is 350 and the average number of comments is 5.

Houdinisportswear loves posting about Fashion, Lifestyle, Travel.

Check houdinisportswear's audience demography. This analytics report shows houdinisportswear's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Avg Likes
Avg Comments
Global Rank
Country Rank
Category Rank


56.9 %
43.1 %


  • Travel & Tourism 65.07 %
  • Sports 58.39 %
  • Art & Design 55.79 %
  • Photography 48.48 %
  • Beauty & Fashion 42.42 %
  • Fitness & Yoga 41.38 %
  • Business & Careers 38.21 %
  • Restaurants, Food & Grocery 36.24 %
  • Clothes, Shoes, Handbags & Accessories 34.57 %
  • Home & Garden 34.48 %
  • Entertainment 34.36 %
  • Books and Literature 34.23 %
  • Healthy Lifestyle 33.41 %


760 3

#blackouttuesday ⁠ A sustainable society is built on love. Find a list of resources for education and other actions to take through our link in bio, or type the following link directly into your browser: bit.ly/AntiRacismResources⁠

251 0

New in: Cover Crew, the ultimate garment for warm weather adventures💦 ⁠⠀ ⁠⠀ Cover Crew is a sleek and minimalistic longsleeve made in a soft, recycled and fully recyclable polyester fabric. Quick-drying, stretchy and highly breathable, it's perfect for summer hikes or bike rides, water sports and other activities where staying cool is key.⁠⠀ ⁠⠀ #houdinisportswear #newin #domorewithless #minimalistdesign

177 3

Help save the bees 🐝 Get a free bag of wildflower seeds with your order* and help grow a healthy environment for these winged superheroes to thrive. See our stories for more☝️⁠ ⁠ Bees and other pollinators are crucial to our livelihood. Yet one third of them are at the brink of extinction. Together with the Swedish Society for Nature Conservation @naturskyddsforeningen, we want to help you help save the bees. ⁠ ⁠ *Swedish orders only: Seeds impact local agriculture, which is why we can’t ship them internationally.⁠ But you can still help! Check out our stories to find out more. #houdinisportswear #savethebees #räddabina #regeneravivebusiness⁠ ⁠

346 1

Our clothing compost at @rosendalstradgard is a way of continuously testing the purity of our garments made with natural fibers. So what exactly does a good compost need? ⁠ A good compost has a healthy balance of carbon and nitrogen, creating a healthy environment for life to start. Nitrogen comes from so-called 'green material' such as coffee grounds, fruit peels and grass clippings. Carbon comes from what we call 'brown material' such as dead leaves, twigs or branches. Or Houdini wool base layers! ⁠⠀ ⁠⠀ We're very proud of our collaboration with Rosendals Gardens: All our garments in natural fibers can be composted, as long as you cut away the details like zippers, cords etc. The process usually takes 6-12 months. That being said, you can always return your worn out Houdini garments to us. The textiles can often be repurposed before they are ready to go back to the soil. #houdinisportswear #rosendalstradgard #composting #circulardesign⁠⠀

224 3

We're back with our final prompt for the Creative Adventure Challenge with @annabrones! Today, we're going big on the tiny things.⁠⠀ ⁠⠀ As a culture, we are usually consumed with living big. We mark our existence by big successes and milestones. We are sold big houses, big cars, big meals. We seek out big adventures, big experiences. ⁠⠀ ⁠⠀ But what about all the small things? The tiny bits of the everyday that lay the groundwork for our lives?⁠⠀ ⁠⠀ Today is all about the small and the tiny. The challenge is to make small art. ⁠⠀ ⁠⠀ There are two ways in which you can do this prompt:⁠⠀ ⁠⠀ 1. Make the great outdoors in the smallest version possible: Draw something from your local surroundings as small as you can!⁠⠀ ⁠⠀ 2. Or, you can find something small and investigate it, like a small patch of grass, or the detail of tree bark up close. ⁠⠀ ⁠⠀ Thanks to @annabrones for sharing some of her #creativefuelchallenge prompts with us for our Creative Adventure Challenge and thanks to all of you for joining us these past weeks! Share what you make with us by using the hashtag #CreateAdventureAnywhere⁠⠀ ⁠⠀ #houdinisportswear #createadventure⁠⠀

591 9

Part of our mission to have a 100% circular collection by 2022, fully eliminating the concept of waste. All our base layers are made with 100% natural materials: In their original state, these materials are completely biodegradable. This is why we keep our garments as pure as possible, without any unnecessary additions. Not blending in any synthetics results in a high performance, fully circular garment. ⁠⠀ ⁠⠀ When it comes to our natural garments, we use two different fibers: Merino wool and Tencel Lyocell. Wool regulates the temperature after your body and is therefore perfect for different activities, from climbing or hiking in the summer to skiing in the winter. Our wool collection consists of everything from base layers to mountaineering shells. All our wool is guaranteed mulesing free. ⁠⠀ ⁠⠀ Tencel is used is a sleek and strong fiber made from cellulose, a natural compound that build up plants and trees. Tencel provides a cool feeling against the skin and is highly breathable. It can also take up moisture very well. And what's even better: It is produced in a very sustainable way, using fast growing FSC certified trees. The chemicals and water used in the production can be reused and circle back to a rate of over 99%. ⁠⠀ ⁠⠀ This is how we #closetheloop #circulardesign #houdinisportswear #houdinimenu #regenerativebusiness

442 17

When thinking about agriculture, most of us will think about food. But clothing made from natural fibers such as wool and Tencel, is in fact just as much an agricultural product as the veggies on your plate. All our base layers are made with 100% natural materials: In their original state, these materials are fully compostable. So we got curious: Could we turn our worn-out garments into a delicious meal? Turns out, the answer is yes.⁠⠀ ⁠⠀ It is a part of our mission to have a 100% circular collection, fully eliminating the concept of waste. With the Houdini Menu project in 2016, we took a big step in visualising what that could look like: First, we let our wool base layers go through a normal garden composting process. The soil was then used to grow vegetables that ended up on the plates of guests at a gourmet restaurant, giving them a taste of the future of circular design.⁠⠀ ⁠ Up until this day, we're collaborating with @rosendalstradgard to test the purity of all our garments made with natural fibers. Read more about the Houdini Menu and our collaboration with Rosendal through the link in bio. #houdinisportswear #houdinimenu #rosendalstradgard #circulardesign #naturaldesign ⁠⠀ #foodforthought⁠⠀ ⁠⠀

238 1

In 30 mins, we're going LIVE for a chat with our Head of Design & Innovation, Jesper Danielsson!✨ We'll deep dive into the power of minimalist design, how we apply it here at Houdini and more specifically, to our newly launched Nomad Parka. We hope to see you there!⁠ ⁠ #houdinisportswear #livechat #behindthescenes #minimalism #timelessdesign #houdinitalks

345 6

Our vision is to help people experience our planet with a net positive impact on the environment, by rethinking products and business models. We don't just want to prove it can be done, we want to prove it makes business sense. ⁠ ⁠ #houdinisportswear #designforchange #regenerativebusiness #outdoor

471 6

Meet the brand new Nomad Parka - and learn all about this minimalistic shell this Wednesday, LIVE here on IG with our Head of Design & Innovation, Jesper Danielsson✨⁠⠀ ⁠⠀ At Houdini, we always start our design process with the following question: Why does this product deserve existence? This Wednesday, Jesper, the brain behind Nomad Parka, will answer that question for this ultralight and technical shell and shed some more light on its design process. Join the conversation and tune in this Wednesday at 5pm CEST! ⁠⠀ Got questions you'd like to ask Jesper? Drop them in the comments and we'll do our best to answer them on Wednesday.⁠⠀ ⁠⠀ #houdinisportswear #newin #minimalistdesign #designforchange #behindthescenes

219 2

We're back with another Creative Adventure Challenge! Hosted by @annabrones to help you create adventure anywhere.⁠ Swipe for this week's challenge or keep on reading below👇Share what you make with us by using the hashtag #CreateAdventureAnywhere⁠⠀ ⁠⠀ Do you like to travel and explore? So do we. Which is why we love postcards. They capture the enthusiasm about a place.⁠⠀ ⁠⠀ When we're stuck at home, it's hard to feel any sense of enthusiasm about the everyday, but today's challenge is to do that. You're going to make a travel postcard by turning wherever you are into an exotic destination. ⁠⠀ ⁠⠀ Think about a stereotypical vintage travel postcard. They feature the name of the place, often a bold salutation (ie "greetings from...") and some iconic imagery that captures the place. ⁠⠀ ⁠⠀ Apply that same strategy to wherever you are and make your own postcard. What's notable, what makes it special? What are the magical things that you have on offer?⁠⠀ ⁠⠀ Some ideas to get you going:⁠⠀ ⁠⠀ Greetings from my house!⁠⠀ Greetings from my backyard!⁠⠀ Greetings from my favorite park!⁠⠀ Greetings from my kitchen table!⁠⠀ ⁠⠀ We can’t wait to see what you come up with! ⁠⠀ ⁠⠀ Thanks to @annabrones for sharing some of her #creativefuelchallenge prompts with us for our Creative Adventure Challenge! ⁠⠀ ⁠⠀ #houdinisportswear #makeart #creativeadventure⁠⠀


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