Houdinisportswear's Profile Analytics and Audience Demographics



Swedish outdoor clothing brand at the forefront of sustainable performance design since 1993. #keepthegreatoutdoorsgreat

Business Category

Personal Goods & General Merchandise Stores

StarNgage Profile

Free Promotion Count


Paid Campaign Count



56.9% of houdinisportswear's followers are female and 43.1% are male. Average engagement rate on the posts is around 120%. The average number of likes per post is 289 and the average number of comments is 8.

Houdinisportswear loves posting about Fashion, Lifestyle, Travel.

Check houdinisportswear's audience demography. This analytics report shows houdinisportswear's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Avg Likes
Avg Comments
Global Rank
Country Rank
Category Rank


56.9 %
43.1 %


  • Travel & Tourism 65.07 %
  • Sports 58.39 %
  • Art & Design 55.79 %
  • Photography 48.48 %
  • Beauty & Fashion 42.42 %
  • Fitness & Yoga 41.38 %
  • Business & Careers 38.21 %
  • Restaurants, Food & Grocery 36.24 %
  • Clothes, Shoes, Handbags & Accessories 34.57 %
  • Home & Garden 34.48 %
  • Entertainment 34.36 %
  • Books and Literature 34.23 %
  • Healthy Lifestyle 33.41 %


237 3

All Power Houdi owners unite - we need your help! Skimaker and industrial designer @endrehals, featured in our latest episode of The Odd Band series, has been a proud Power Houdi owner for over ten years. Extending a product's lifetime plays a huge role in protecting our planet, which is why we design our products to last as long as possible. But in order to improve, we want to know exactly how long that is. Can you help us? We've made a small survey to help us understand where, how and how long you've been using your Power Houdi. Find it on bit.ly/powerhoudi or click the link in bio. We will close the survey on Sunday and of course, we will make sure to share our results with you. #houdinisportswear #madewithpolartec #theoddband @polartecfabric

384 6

Our Power Houdi is a Houdini classic worn and loved by everyone from mountain guides to gardeners. The unparalleled comfort and durable quality makes it a perfect companion for big adventures and everyday life. #houdinisportswear #madewithpolartec⁠ ⁠

451 7

OUT MARCHING - Sustainable business is business as usual at Houdini. It's how we started, it's how we got to where we are today and it's how we see the future. But business as usual is not what's needed today. Therefore our team marches in the #globalclimatestrike in Stockholm. We might be slow at answering the phone, or replying to your emails. Some of our stores might close their doors for a few hours. March along and be patient with us: Tomorrow we will continue our business of working towards a better future - as usual. ⁠ ⁠ Everyone is needed and everyone is welcome. Find your local strike or register your own at https://fridaysforfuture.org/events/list or click the link in bio. #FridaysForFuture #BusinessForFuture #naturenow

407 2

Introducing: Up Jacket, the latest addition to our down-free product family. We couldn't resist the temptation of a good pun, but there's more to Up Jacket than just its name: At 328gr in a Women's Medium, made in recycled and recyclable fibers and completely fluorocarbon-free, you can go ski touring, climbing or hiking with not even your conscience weighing you down. #houdinisportswear #sustainabledesign #downfree @primaloft

322 2

Today marks another #schoolstrike4climate, kicking off the #globalweekforfuture with climate strikes and events around the world for the occasion of the emergency UN summit called on September 23rd in New York. Join our youth and march for climate justice, today and during the Great Strike for Climate next Friday September 27th. Find or register your local strike on fridaysforfuture.org. If you’re in Stockholm, see you at Mynttorget at 13.00 💪 In the words of the inspiring trailblazer we can credit this global movement to @gretathunberg: Activism works. So act. #fridaysforfuture #climatestrike #businessforfuture

620 9

HOUDINI HANGOUT✨ Join us in Åre on September 28th for a workshop&grill + 'lite till' 😉 Together with the female outdoor collective @onedgeinspiration and sunglasses brand @karunworld, we're hosting an after-work event at our Houdini store in Åre, where we'll be talking about our sustainability work - and actually work it too: This evening, our store will turn into a repair center for any of your Houdini garments that need some extra love and care in order to perform perfectly again. Bring any garments that need repairing with you, and we will fix them for you free of charge. Alternatively, if you have any worn-out Houdini garments that are past the point of repairing, you can take them with you as well and leave them with us for recycling. Free drinks and popcorn will be served, good vibes and outdoor inspiration are guaranteed. For more info, check out the Facebook-event or click the link in bio. See you there! #houdinisportswear #onedgeinspiration #karunworld

289 13

Always wanted to run alongside a professional ultrarunner? Tomorrow's your chance! Our dear friend and renowned ultrarunner Kenichi Yamamoto @kenichiyamamoto_mountainrunner is visiting our office together with our Japanese representatives from Fullmarks. We are so excited to welcome him here, and would love for you to have a chance to meet this inspirational man too! Join us and the rest of our team for a lunchtime run around Källtorpssjön in Hellasgården, Stockholm. Leave a comment if you'd like to join and we'll send you further details over DM! #houdinisportswear #ultrarunning #houdinihangout #lifeathoudini Photos by Sho Fujimaki @fujimakisho


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