Hm's Instagram Audience Analytics and Demographics

@hm

United States

Welcome to #HM! Follow us at @HM_Man @HM_Kids @HMHome too! Please share your thoughts, but keep a friendly tone ❤️
inf▓▓▓▓▓@hm.com
United States
18–24

Business Category

Personal Goods & General Merchandise Stores

StarNgage Profile

Free Promotion Count

0

Paid Campaign Count

0

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PROFILE OVERVIEW OF HM

69.6% of hm's followers are female and 30.4% are male. Average engagement rate on the posts is around 0.20%. The average number of likes per post is 67205 and the average number of comments is 160.

Hm loves posting about Fashion, Styling, Beauty.

Check hm's audience demography. This analytics report shows hm's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Followers
32,887,702
Avg Likes
67,205
Avg Comments
160
Posts
5,160
Global Rank
832
Country Rank
583
Category Rank
168

GENDER OF ENGAGERS FOR HM

Female
69.6 %
Male
30.4 %

AUDIENCE INTERESTS OF HM

  • Beauty & Fashion 83.99 %
  • How-to & Style 70.18 %
  • Travel & Tourism 46.12 %
  • Art & Design 44.94 %
  • Restaurants, Food & Grocery 38.37 %
  • Fitness & Yoga 35.63 %
  • Business & Careers 35.01 %
  • Entertainment 35.00 %
  • Photography 34.08 %
  • Home & Garden 32.81 %
  • Music 31.95 %
  • Books and Literature 31.85 %
  • Clothes, Shoes, Handbags & Accessories 31.85 %
  • Sports 31.45 %
  • Luxury Goods 30.88 %
  • Healthy Lifestyle 30.83 %

RECENT POSTS

22,346 59

Autumn dressing done absolutely right! @ninasandbech #PringleofScotlandxHM @pringlescotland #HMxME #regram Jacquard-knit jumper: 0804166001 Straight High Waist Jeans: 0812484004

103,680 116

It may be autumn but we're still rocking the light layers like @emmaroberts! #HMxME #HM #regram Airy Jersey Top: 0793848004 Denim Shirt with Tie Belt: 0701247003 Cropped High Jeans: 0797072003

257,005 451

Check out this season's new layers! ♟ #HM Leather thigh boots: 0782129002 Wool-blend shirt jacket: 0787160001 Small shoulder bag : 0782489001 Cropped High Waist Jeans: 0792377001 Chunky-knit wool jumper: 0804190002

155,160 176

On today's agenda: Shop the #PringleofScotlandxHM collab! @pringlescotland @sarrjamois Jumper: 0825453001 Jumper: 0804403001 Trousers: 0804186001

39,662 137

This sporty, knitted set makes our hearts skip a beat! 💓 Read more about #PringleofScotlandxHM on hm.com/magazine — and start shopping tmrw! @pringlescotland @sarrjamois

39,889 166

If you (and your dog!) like classic argyle patterns, you're in luck. #PringleofScotlandxHM @pringlescotland @sarrjamois

145,345 302

Play matchy-matchy with your faithful friend. 🐶 #PringleofScotlandxHM is out 3 October! @pringlescotland @sarrjamois

45,039 136

Autumn's finest argyle sweater + @sarrjamois = pure perfection. 💎 Shop #PringleofScotlandxHM this Thursday! @pringlescotland

43,599 132

The #PringleofScotlandxHM collection makes clever use of recycled polyester and organic cotton: materials with less impact on the environment. 🍃 Collection drops 3 October. @pringlescotland

52,394 141

Let your morning commute be your morning catwalk. 🚆 #HM Dress: 0793348001

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