Art Basel

A creative agency you can lean on. @houseofsocials * please don’t look at my socks

A critical insight on reaching big goals From Navy SEAL snipers This is something I’ve gotten wrong for many many years The adage goes aim small, miss small. Here’s the story behind it. Snipers are capable of hitting targets up to 1 mile away Shooting at this distance is an act of magic It requires accounting for humidity, wind, bullet drop, even the spin of the earth. When aiming at this distance, with all the uncertain variables, you’d think the best strategy is to aim generally. Just get on target. The opposite is the case Snipers don’t aim for a person. Or a form. Or a body. They aim for a button. A hair. A fiber. The tiniest mark they can find. Aim small miss small. So it goes for us. Vague goals get vague action. - I want to be a copywriter - I want to be a health copywriter - I want to be a conversion copywriter for the top 20 health and wellness publications Which of these 3 has the clearest path forward? The third of course. The first? Who knows what to do now. Want to be more effective? Aim small, miss small. Pick the most specific mark you can find. And then go for it.

📚 #vacationread

Took some time off from the gram 📵 Battled the @houseofsocials team in a nerf gun war and did 8 hours of ATV.

🤎

Coca-Cola sold 25 bottles in their first year, so whatever you’re going through, it’ll be ok. 📸 @crazii_gabbers

Simplicity.

“Most of us struggle throughout our lives by giving too many fucks in situations where fucks do not deserve to be given. We give too many fucks about the rude gas station attendant who gave us our change in nickels. Or when a show we liked was canceled on TV. Look this is how it works. You’re going to die one day. I know that’s kind of obvious, but I just wanted to remind you in case you’d forgotten. And in the short amount of time between here and there, you have limited amount of fucks to give. Very few, in fact. And if you go around giving a fuck about everything and everyone without conscious thought or choice- well, then you’re going to get fucked.”

Currently reading. Who’s read this book before? 🙋‍♀️👇

"Good is the enemy of great. Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of companies never become great, precisely because the vast majority become quite good- and that is their main problem."