The Crafty Can Cooler™ (C3). A beverage insulator (around since the 1980s) that is practical, fun and now, interactive. A product that keeps your drink cold, your hands dry AND let’s you communicate a special message or pattern. The end user can now do things like tell their crush “you’re cute” with a simple roll-down-the-rim function, or let their friends know to “call me a cab” when they’ve had enough for the night. Movements like PRIDE can reveal a hidden rainbow flag, or a university could unveil important messages like “let’s talk about mental health”. Fans of a sport team can show off their favourite player, or a company can display their unique mantra. The C3 can be cheeky, cute, political or imperative.