Requirements:

IG post: do 1 IG Post coverage on at least 1 Yeo’s drink that is presented to you.

IG Post content: pls choose from either one of the 3 below
- To promote the brand new packaging design of Yeo’s Chrysanthemum Tea, Soy Bean Milk and Wintermelon Tea and remind consumers that they are the ideal choice of drink to stock up during the festive CNY period and serve to friends and family.

- Talk about the USPs of Yeo’s Chrysanthemum Tea, Soy Bean Milk and Wintermelon Tea and its edge over competitors.

- Food pairing: How each of these 3 Yeo’s drinks can best complement CNY snacks.


Mandatory points to cover in your IG post:
- To reinforce the importance of choosing healthier-choice drinks (25% less sugar than regular Asian drinks) during CNY period where consumers tend to eat unhealthily.

- Promote Yeo’s CNY promotions: Win a Car islandwide campaign and Treasure Chest contest on Facebook.

- Include Yeo’s hashtags: #yeossg, #thenaturalchoice

Yeo's Press release/ more Information below:

WIN Prizes Galore in the Year of the Golden Pig with Yeo’s!

This is the season for indulging and enjoying festive treats as well as Yeo’s Asian drinks. The ever-refreshing floral fragrance of Yeo’s Chrysanthemum Tea and the authentic taste of Wintermelon Tea are among Singaporeans’ favourite thirst quenchers for the Chinese New Year! No wonder Yeo’s is the Number 1 Asian Drinks brand* in Singapore! If you are concerned about the calories that you will add on with the feasting indulgence, worry no more as Yeo’s offers healthier choice option drinks with lower sugar, while still retaining its delicious and authentic taste!

Harvest bountiful richness with prizes galore from Yeo’s this Chinese New Year!
Feeling lucky and prosperous in the year of the golden pig? Keep up that good feeling by drinking Yeo’s beverages and try your lucky hands at Yeo’s Facebook Treasure Chest contest with prizes worth more than $10,000 and also stand a chance to win a luxurious INFINITI Q50 2.0T Luxe Sedan Car!

WIN A Beautiful INFINITI Q50 2.0T Luxe Sedan Car!

Enjoy refreshing Yeo’s drinks for your reunion meals, stock up to serve it to your guests for CNY visitation and celebrate the chance to drive away a luxurious INFINITI Q50 2.0T Luxe Sedan Car! With breath taking horsepower, this car will fuel your drive beyond performance. Get to view this prize car at Far East Square and Punggol Oasis from mid Jan 2019. Don’t just dream about it, take action, buy Yeo’s participating beverages & get that chance to win your dream car!

How to participate? Purchase a minimum $18 worth of Yeo’s participating products in a single receipt, from 2nd Jan- 28th Feb 2019 and stand a chance to drive away an INFINITI Q50 2.0T Luxe Sedan Car!

Simply SMS:
YHSCNY2019NameNRIC No.Receipt No.Retailer Name
Have fun with Yeo’s Facebook Treasure Chest Contest! – WIN more than $10,000 worth of Chinese New Year prizes!

Besides standing a chance to win a car, hop on to Yeo’s Facebook page to try your hand at winning more prizes! Simply play the fun filled Yeo’s Treasure Box game and win prizes like Mary Chia beauty treatment gift vouchers, can abalone for your reunion meal and cartons of Yeo’s drinks in their brand new packaging!

How to participate?
Every $5 purchase of Yeo’s participating products from 2 Jan to 10 Feb 2019 in a single receipt will entitle you to 1 chance to match & win prizes. Simply Like Yeos.sg Facebook and stand a chance to play & win! More than $10,000 worth of prizes awaits you!

Yeo’s - Your Natural Choice of CNY Festive Beverages
The traditional family reunion meal and wide array of CNY delicious goodies are beckoning at you this lunar festive period and the best way to enjoy your festive treats is to complement them with Yeo’s authentic & refreshing Asian Drinks!

YEO’S Chrysanthemum Tea is the most popular drink served at CNY celebrations. Freshly brewed with hangbaiju chrysanthemum flowers with 25% less sugar and without any added preservatives, Yeo’s Chrysanthemum Tea is proudly endorsed by the Health Promotion Board as the Healthier Choice drink. Known for its cooling properties and fragrant floral taste, it is the most delectable drink to cool you down when you have been out under the hot sun making rounds to visit relatives and friends during CNY period. The Chinese TCM believes the cooling properties of chrysanthemum flowers will help relieve body “heatiness” especially after consuming all the delicious but “heaty” CNY cookies, such as “love letters” and bak kwa.

YEO’S Winter Melon Tea is made with wintermelon juice without any added preservatives and has lower sugar endorsed with the Healthier Choice Symbol. This popular drink complements well with hotpot with its cooling sweet melon taste. To the Chinese, “瓜” symbolizes family unity; a meaningful drink for CNY.

Yeo’s Soy Bean Milk is masterfully prepared using freshly extracted whole soy beans with no added preservatives and offers a home-made taste that is simply silky smooth and delicious! Enjoy soy goodness that is free from trans-fat, cholesterol and preservatives! Yeo’s Soy Bean Milk is a source of protein and provides a good alternative to cow’s milk, especially for those who are lactose intolerant. It’s also ideal to be used as an ingredient for baking cookies and kuehs for CNY.