To Host an IG Giveaway Contest

Region Required
Singapore

To Host an IG Giveaway Contest

Deadline:31 Oct, 2022
Price Range:
Product Link:
@SalonSingaporeSocial
Hair & Beauty 02 Mar, 2022
DESCRIPTION
Goldwell Singapore is part of Kao Singapore, specializes in professional hair products for hair salons.

Goldwell Singapore is working with our partner salons to give away different Goldwell in-salon professional hair services (haircolor/perm/scalp or hair treatment) plus a home-care kit worth min $600 in total to feature our #GoGoldwell hair color collection. We are looking for influencers (> 50K followers) to host a giveaway contest on her Instagram page.

Total KOL required: 8

HAIR REQUIREMENTS:
- Have not colored hair black or red in the past 1 year
- No Keratin treatment/Rebonding for past 6 mths
- Willing to have their hair bleached and colored with Fashion color
- Must be willing to cut at least 2 inch off the length
- There should be a contrast between the BEFORE & AFRER looks
- No exclusive contract with any salons (to prevent conflict of interest)
- All content rights to Kao Salon Singapore and participating Salon for ALL Online, Social Media, and offline marketing communication and collaterals usage*

Influencer’s Task:
- Visit the participating hair salon to experience the Goldwell hair service (Hair makeover). Service will take about 4-8 hours. The service type will be pre-align with KOL.
- With the after hair look (KOL to take his/her own photo and style), post an online giveaway contest on his/her own IG page. The winner will win the same professional hair service and homecare products as the KOL (worth min. $600). Closing date 2 weeks after.
- Choose (shortlist 3 for Goldwell to select 1 winner) and inform the winner that Goldwell will contact him/her through IG PM.

Deliverables:
- 1 x IG Giveaway post (3 Carousel photos, with before, after and flat lay of the homecare products)
- 1 x IG Story, teaser post of you enjoying the professional service in the participating salon
- 1 x IG Story, call for Giveaway participation

Copy text to include:
- Participating Salon
- Type of professional hair service
- Goldwell hair products

To participate giveaway:
1. Follow @Goldwellsg and @XXXsalon
2. Like & tag 2 friends in the giveaway post
3. Comment XXX (KOL can decide)
4. Giveaway ends XXX (2 weeks later). This contest is open to participants located in Singapore only.

#goldwell #goldwellsg #sghairsalon #salonsg #sghair #gogoldwell #gogoldwellsg