ABOUT US
Inspiring and enlightening, our community is dedicated to the world of hair. This is the platform where you can learn more about the various salons in Singapore and their specialities as well as their styling experts.

Let’s come together to support our local creative hair artists!

INFLUENCER REQUIREMENTS:
- With minimum 30K followers
- Must be based in Singapore
- Must be able to bring a friend to produce the hair makeover video. Meaning, this makeover is for the KOL's friend, not the selected KOL
- Both the KOL and friend will be featured in the video

KOL's FRIEND HAIR REQUIREMENTS (Please shortlist 3 friends):
- Have not colored hair black or red in the past 1 year
- No Keratin treatment/Rebonding for past 6 mths
- Willing to have their hair bleached and colored with Fashion color
- Must be willing to cut at least 2 inch off the length
- There should be a contrast between the BEFORE & AFRER looks
- No exclusive contract with any salons (to prevent conflict of interest)

COMMITMENT REQUIREMENTS (BOTH THE KOL AND HIS/HER FRIEND):
- 1 full day shoot in Hair salon, min 8 hours
- 1 full day shoot in Kao Salon studio, min 8 hours

CAMPAIGN REQUIREMENTS:
Deliverables (Each, KOL and Friend):
- 1 x Repost IGTV post (Video will be produced by 3rd party production house) + 2 IG Story (BTS & Actual day Post)
- To be cross-posted/shared on Facebook
- Post formats: Static, Video, Carousel (Multiimages)
- All content deliverables are to be completed within 1 WEEK after you receive the content (Video and Photos)
- Tag (TBA): Participating Brand, Hair Salons, and Agencies
- #Tag (TBA): Participating Brand, Hair Salons, and Agencies

*All content rights to participating Brands, Salon and agencies for ALL Online, Social Media, and offline marketing communication and collaterals usage*