Pran Foods Campaign
- 1. PRAN Mango- PRAN Mango Premium Drink. It has another 2 variants, Fruit cocktail and Apple. It’s a less sugar product. For all age segments. We have 1.5X2= 3 litters value pack for family consumption. We also have the same product in 1 liter tetra pack and 250ml Combi pack. Moreover we have 330ml PET bottles for on the go consumption. But our main focus is 1 liter Mango in PET bottles.
2. PRAN Spice- We have 7 variants of spice both in foil packs and PET Jar in different sizes. Variants are Chili, turmeric, cumin, coriander, curry, fish curry and meat curry. Babas and Adabi are our main competitors. Our focus is fish curry and meat curry.
3. PRAN Mega Lollipop- PRAN Mega Lollipop is a lollipop shaped large toy that contains some small lollipop inside. Kids love it very much. They love to play with the mega lollipop. If we can arrange a kid star to show unwrapping the mega lollipop and playing with it, that can be fine.
4. Mr. Noodles (Cup Noodles)- Cup noodles have two variants, Curry and Chicken flavor. It is a 40gm sku. It is basically on the go pack that can be prepared with only hot water to eat. But people can consume it at home and abroad by preparing instantly with hot water only.
5. Humty Dumty ( Chocolate like Kinder joy)- It’s an egg-shaped pack with white and dark chocolate. It also contains a toy. Kids love it for taste and toys. We can plan something similar to Mega lollipop.
6. Bisk Club Rusk Kit- It’s a rusk to meet light hunger. Its healthy and low fat product. Can be consumed with milk, tea, coffee, butter, honey or alone without anything. Generally mature and health conscious people consume it to meet light hunger.
- Above 18 years old
- Min. 10000 followers on IG
- Public account
1. Should be based in Malaysia - local malay talent with 100k followers or more.
2. 1 video post - self shot
3. Details about the products that we need to promote this campaign mentioned above.