About Brand
Daurala Cares hand sanitizers embody DCM Shriram’s legacy of service and excellence. All products are made using renewably sourced pharma grade ethyl alcohol formula, created in accordance with global standards. Proudly Made in India, our diverse line-up of alcohol -based hand sanitizers are available in multiple options with respect to product size and type. We are continuously working on expanding our product line of high-quality, sophisticated, and innovative personal hygiene products to be added into our portfolio.

Campaign Goal: Amazon Video Product Review campaign showing why new Daurala Cares Professional grade sanitizers are better ensuring safety of every family member.

Campaign Message: Daurala Cares is the only brand that combines safety and quality to give you a hospital grade protection at Home, Workplace or while on the go. Key words: “because Daurala Cares”, Advanced protection, pharma grade ethyl alcohol, safe and effective, “pleasant fragrance”, “moisturises yet not sticky” “quick dry”,” hospital grade protection”, “medical grade safety” “tough on germs yet soft on hands”.

Key Objectives: Video Product Reviews on Amazon.

Channel: Amazon India

CAMPAIGN REQUIREMENTS:

INFLUENCER REQUIREMENTS:
- With minimum 1K followers
- Must be a parent
- Must be based in India

Timelines & Deliverables: Single approved product review live by 15th July 2021.

Step – I Daurala Cares Hand Sanitizer to be purchased on Amazon, Video Product Review and Seller Review.

Step – II Amazon Voucher of purchase Invoice Value and 1 complimentary product from Daurala Brand.

Don’ts
• Don’t include pictures/references to alcohol or drugs.
• Don’t use profanity or criticize other brands!
• Don’t compare Daurala Cares to any competitors.
• Don’t incorporate any other brand mention in the review.