Top Instagram Influencers and Instagram Users in 2024
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Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

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Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 35,754 influencers with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 KAROL G
@karolg
Colombia
Entertainment and Music Humor Film, Music & Books Celebrities Health & Fitness 68.8M 5.34%
2 Virginia Fonseca Costa
@virginia 		Beauty and Self Care Romance and Wedding Modeling Humor Celebrities Film, Music & Books Animals & Pets Artist 46.1M 4.27%
3 KIM LOAIZA 🖤
@kimberly.loaiza 		Entertainment and Music Actors Modeling Film, Music & Books Cars & Motorcycles Celebrities Humor Public Figure Creators & Celebrities 38.4M 1.92%
4 Viih Tube
@viihtube
Brazil
Family Beauty and Self Care Entertainment and Music Modeling Lifestyle Celebrities Humor Game Cars & Motorcycles 32.7M 2.15%
5 Jimmy Fallon
@jimmyfallon
United States
Entertainment and Music TV Shows Music Humor Public Figure 26.7M 0.58%
6 Nicole Bahls
@nicolebahls
Brazil
Fashion and Accessories Modeling Celebrities Humor Film, Music & Books 25.6M 0.30%
7 Sommer Ray
@sommerray
United States
Fitness and Health Beauty and Self Care Business and Finance Modeling Health & Fitness Humor 24.8M 0.39%
8 💢LA167x💢
@farruko
United States
Entertainment and Music Automotive Actors DJ Music Humor Film, Music & Books Celebrities 22.5M 0.17%
9 Bruno Gagliasso
@brunogagliasso
Brazil
Celebrity Actors Celebrities Humor 22.4M 0.51%
10 Simone e Simaria
@simoneesimaria
Brazil
Entertainment and Music Band Celebrities Animals & Pets Humor 22.1M 0.47%
11 Sincero Oficial
@sincerooficial 		Funny Humor Comedy Hair & Beauty 22.1M 0.41%
12 JADE
@jadepicon 		Fashion and Accessories Modeling Celebrities Humor Cars & Motorcycles 22M 1.01%
13 Júlio Cocielo Estaniecki
@cocielo
Brazil
Entertainment and Music Celebrity Actors Comedy Humor 21.8M 2.60%
14 Everson Silva
@tirullipa
Brazil
Humor 21.4M 0.50%
15 GKAY
@gessicakayane
Brazil
Fashion and Accessories Humor Celebrities Animals & Pets 20.8M 1.27%
16 hasan reyvandi حسن ریوندی
@hassan_reyvandi
Iran, Islamic Republic of Persian Gulf
Entertainment and Music Celebrity Humor Comedy 19.9M 0.72%
17 Camila Loures
@camilaloures
Brazil
Entertainment and Music Business and Finance Video Blogger Humor Film, Music & Books 19.6M 0.93%
18 Joe Rogan
@joerogan
United States
Entertainment and Music Celebrity Humor Comedian 18.2M 0.78%
19 Sou Eu Na Vida
@soueunavida 		Funny Entertainment and Music Entertainment Memes Celebrities Humor Entertainment Website 18.1M 0.49%
20 SIMBA..!🦁
@diamondplatnumz
Tanzania
Entertainment and Music Singer Humor 17.2M 0.63%
21 Ashish Chanchlani
@ashishchanchlani
India
Entertainment and Music Funny Actors Humor 17M 11.22%
22 FUCKJERRY
@fuckjerry
United States
Entertainment and Music Funny Humor Memes Entertainment Website 16.9M 0.42%
23 ecards
@sarcasm_only
United States
Funny Humor Lifestyle 16.7M 0.33%
24 Josh Peck
@shuapeck
United States
Entertainment and Music Actors Humor Producers 16.6M 0.51%
25 Павел Воля | Pavel Volya
@pavelvolyaofficial
Russian Federation
Entertainment and Music Fashion and Accessories Celebrity Comedy Humor 15.3M 0.17%
26 Yanet Garcia 🇲🇽
@iamyanetgarcia
Mexico
Celebrity Fitness Modeling Actors Humor Health & Fitness 14.7M 1.10%
27 Михаил Галустян Galustyan
@m_galustyan
Russian Federation
Entertainment and Music Celebrity Humor 14.6M 0.12%
28 𝕮𝖎𝖓𝖙𝖍𝖎𝖆 ✞
@cinthiacruz_
Brazil
Entertainment and Music Fashion and Accessories Celebrity Music Actors Cars & Motorcycles Celebrities Film, Music & Books Humor 14.5M 0.41%
29 Gabriella Saraivah
@gabriellasaraivah
Brazil
Acting and Drama Celebrity Music Humor Celebrities Animals & Pets Film, Music & Books 14.2M 1.33%
30 Lilly Singh
@lilly
Canada
Entertainment and Music Modeling Music Humor Film, Music & Books Celebrities 14M 0.34%
31 Atl..Da Crew RIP RICHIE
@dcyoungfly
United States
Entertainment and Music Celebrity Music Entertainment Producers Film, Music & Books Humor Celebrities 13.3M 0.34%
32 FERXXO
@feid
Colombia
Entertainment and Music Actors Music Humor Film, Music & Books Celebrities 13.2M 5.48%
33 Jessica Weaver
@jessicakes33 		Arts and Crafts Fashion and Accessories Beauty and Self Care Business and Finance Soccer Modeling Celebrities Health & Fitness Design Humor 12.8M 0.42%
34 AnaCherí
@anacheri 		Fitness and Health Fashion and Accessories Business and Finance Modeling Health & Fitness Humor Cooking 12.6M 0.18%
35 Aline Campos
@soualinecampos
Brazil
Arts and Crafts Acting and Drama Modeling Humor Health & Fitness Celebrities 12.2M 0.12%
36 Dude Perfect
@dudeperfect
United States
Sports Entertainment and Music Celebrity Humor Comedy Video Games 12.1M 1.93%
37 CONCRETE BOY BOAT^
@lilyachty
United States
Entertainment and Music Music Humor Lifestyle Celebrities Film, Music & Books 12M 5.13%
38 Gina Indelicada
@ginaindelicada 		Entertainment and Music Humor 11.9M 1.14%
39 Tata Estaniecki Cocielo
@tata
Brazil
Product Showcase Video Blogger Celebrities Health & Fitness Humor 11.9M 3.01%
40 Giovanna
@giovannachaves 		Entertainment and Music Singer Actors Animals & Pets Celebrities Humor Health & Fitness Cooking 11.8M 0.10%
41 Melissa McCarthy
@melissamccarthy
United States
Art Modeling Actors Humor 11.5M 1.46%
42 Kevin Gates
@iamkevingates
United States
Entertainment and Music Singer Humor Film, Music & Books 11.3M 0.65%
43 Danilo Gentili
@danilogentili
Brazil
Entertainment and Music Funny Life and Society Humor 11.1M 0.41%
44 ANDREY BATT
@andreybatt 		Art Nature & Outdoors Kids & Parenting Humor Food & Drink Health & Fitness Hair & Beauty Gardening Film, Music & Books DIY & Crafts Design Celebrities Cars & Motorcycles Architecture Animals & Pets Cooking Marketing and Advertising Music Actors Singer Artist 10.8M 1.39%
45 Olamidé
@olamide 		Entertainment and Music Film, Music & Books Humor 10.8M 3.22%
46 Rajaa Belmir
@rajaabelmir
Morocco
Entertainment and Music Music Humor Celebrities Animals & Pets 10.5M 1.24%
47 Lívia Andrade
@liviaandradereal
Brazil
Fashion and Accessories Artists Humor Celebrities 10.2M 0.11%
48 The ComeBack Kid 🫡
@richthekid 		Entertainment and Music Singer Film, Music & Books Humor Celebrities 10M 3.99%
49 Jim Parsons
@therealjimparsons
United States
Art Actors Humor 9.9M 1.00%
50 Celeste Barber
@celestebarber
Australia
Entertainment and Music Funny Celebrity Writers Actors Humor Comedian 9.6M 1.21%
51 Ariel Tatum
@arieltatum
Indonesia
Acting and Drama Beauty and Self Care Celebrity Actors Modeling Cars & Motorcycles Celebrities Humor 9.6M 0.92%
52 Falz TheBahdGuy
@falzthebahdguy
Nigeria
Entertainment and Music Celebrity Entertainment Music Producers Celebrities Humor 9.5M 0.66%
53 MIRELA JANIS 🍦
@mirelajanis
Brazil
Finance Music Choreographer Dance Humor Celebrities Health & Fitness 9.4M 3.36%
54 Ticiane Pinheiro 🅰️+
@ticipinheiro
Brazil
Entertainment and Music Humor 9.3M 0.08%
55 T H I A G O V E N T U R A
@othiagoventura
Brazil
Entertainment and Music Funny Celebrity Humor 9.3M 0.47%
56 Cuppy
@cuppymusic 		Food Entertainment and Music Singer Entertainment Music Humor Celebrities Health & Fitness 9.3M 1.20%
57 Гарик Харламов
@garikkharlamov
Russian Federation
Entertainment and Music Humor 9.3M 0.11%
58 Duda Reis
@dudareisb
Brazil
Entertainment and Music Cars & Motorcycles Celebrities Film, Music & Books Humor 9.2M 0.31%
59 BARBARA DE REGIL SCHOENWALD 🤍 FIT
@barbaraderegil
Mexico
Fitness and Health Celebrity Automotive Actors Humor Health & Fitness Cooking 9M 0.86%
60 S K A I
@skaijackson 		Acting and Drama Finance Business and Finance Celebrity TV Channel Dogs Modeling Film, Music & Books Humor 8.9M 3.79%
61 Ronnie Coleman
@ronniecoleman8
United States
Fitness and Health Coaching Health & Fitness Humor Cooking Food & Drink 8.9M 0.53%
62 Kelly Key
@oficialkellykey
Brazil
Beauty and Self Care Family Music Singer Celebrities Humor Animals & Pets 8.8M 0.12%
63 Raissa Chaddad
@raissachaddad
Brazil
Entertainment and Music Celebrities Humor Cars & Motorcycles 8.3M 0.19%
64 Hennessy💋
@hennessycarolina
United States
Fashion and Accessories Modeling Entertainment Music Animals & Pets Film, Music & Books Humor 8.3M 2.53%
65 🇳🇮 Tammy Rivera
@charliesangelll
United States
Entertainment and Music Parenting Modeling Celebrities Humor 7.9M 1.29%
66 Kalani Hilliker🤍
@kalanihilliker
United States
Beauty and Self Care Celebrity Modeling Dance Celebrities Cars & Motorcycles Film, Music & Books Humor 7.8M 0.99%
67 Emir Abdul Gani
@emirabdulgani 		Entertainment and Music Celebrity Celebrities Humor Film, Music & Books 7.8M 1.37%
68 Denilson Show
@denilsonshow
Brazil
Sports Entertainment and Music Soccer Humor Celebrities Animals & Pets Film, Music & Books 7.7M 0.88%
69 Alex Mapeli 🇧🇷
@alexmapeli
Brazil
Romance and Wedding Health and Medical Services Events Celebrities Cars & Motorcycles Humor 7.6M 1.51%
70 Kev Adams
@kevadams
Entertainment and Music Celebrity Humor 7.6M 0.76%
71 Carol Dias
@caroldias
Brazil
Finance Actors Celebrities Film, Music & Books Health & Fitness Humor 7.6M 0.04%
72 Tiffany Haddish
@tiffanyhaddish
United States
Art Humor Artist Creators & Celebrities 7.5M 0.06%
73 Dilsinho
@dilsinho 		Entertainment and Music Actors Animals & Pets Film, Music & Books Humor Celebrities 7.4M 0.13%
74 ✨LA DIVAZA✨
@ladivaza
Mexico
Entertainment and Music Fashion and Accessories Singer Modeling Humor Celebrities Film, Music & Books 7.3M 7.34%
75 Kristen Hanby
@kristenhanby 		Entertainment and Music Funny Singer Music Modeling Humor 7.2M 5.18%
76 Kajala Masanja
@kajalafrida
Tanzania
Family Celebrity Singer Entertainment Actors Health & Fitness Humor Celebrities 7.1M 0.55%
77 Lívia Inhudes
@liviainhudes
Brazil
Acting and Drama Celebrities Humor Film, Music & Books Animals & Pets 7.1M 0.14%
78
@noriel 		Entertainment and Music Actors Music Humor Celebrities Cars & Motorcycles 7.1M 1.15%
79 Any Gabrielly
@anygabriellyofficial
Brazil
Entertainment and Music Celebrities Humor Film, Music & Books Animals & Pets 7M 1.79%
80 Soldado Ferido Oficial
@soldadoferido
Brazil
Humor 7M 0.66%
81 Igor Cavalari
@igao
Australia
Entertainment and Music Video Blogger Celebrities Humor Animals & Pets 7M 3.57%
82 شيمي 🎼.
@sheme._.a
Saudi Arabia
Music Lifestyle Humor Film, Music & Books Celebrities 6.9M 0.44%
83
@jackharlow
United States
Entertainment and Music Music Singer Entertainment Film, Music & Books Humor Celebrities 6.8M 6.55%
84 MC Brinquedo
@mcbrinquedo 		Singer Technology Celebrities Cars & Motorcycles Photography Humor 6.7M 4.08%
85 Lance Stewart
@lance210
United States
Funny Humor Comedy Celebrities 6.5M 7.81%
86 MC BRAGANÇA 🎤
@braganca
Brazil
Entertainment and Music Music Modeling Health & Fitness Humor 6.4M 0.41%
87
@summerwalker 		Entertainment and Music Events Music Entertainment Actors Film, Music & Books Celebrities Humor Musician Creators & Celebrities 6.3M 5.27%
88 Séan Garnier| World Champion
@seanfreestyle
United Kingdom
Sports Business and Finance Soccer Game Celebrities Humor 6.2M 3.09%
89 Natalie Eva Marie
@natalieevamarie
United States
Entertainment and Music Fitness and Health Founder Actors Training Humor Health & Fitness Food & Drink 6.2M 0.06%
90 Andrea Espada
@andreaespadatv
Colombia
Fashion and Accessories Family Entertainment and Music Parenting Actors Comedy Humor 6.1M 0.80%
91 Mar
@mariale
United States
Beauty and Self Care Games Parenting Lifestyle Celebrities Cars & Motorcycles Humor Film, Music & Books Digital Creator 6M 1.16%
92 Gabriel Montiel
@werevertumorro 		Celebrity Lifestyle Soccer Celebrities Humor 6M 0.97%
93 MAYORKUN
@iammayorkun 		Entertainment and Music Music Singer Entertainment Celebrities Humor Film, Music & Books 6M 0.55%
94 Rickey Thompson
@rickeythompson 		Entertainment and Music Funny Modeling Humor Hair & Beauty Actor Creators & Celebrities 6M 0.88%
95
@thaynaraog
Brazil
Entertainment and Music Actors Celebrities Hair & Beauty Humor Digital Creator 6M 0.36%
96 DJ Pedro Sampaio
@pedrosampaio
Brazil
Entertainment and Music Celebrities Humor Cars & Motorcycles 6M 2.34%
97 Austin McBroom
@austinmcbroom
United States
Family Parenting Basketball Humor Film, Music & Books Celebrities Cars & Motorcycles 5.9M 5.44%
98 Norman Thavaud
@normanthavaud 		Entertainment and Music Humor Comedy 5.9M 0.81%
99 Nurtaza Nurbek
@justking31 		Entertainment and Music Funny Music Humor 5.9M 4.18%
100 Lucas Lira
@lucas_lira 		Entertainment and Music Funny Humor Comedy Lifestyle Game Film, Music & Books Cars & Motorcycles 5.9M 4.22%
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FAQ: Top Instagram Influencers
Who is the most popular Instagram influencer?
If you're curious about the leading Instagram influencers, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer is @karolg with 68.8M subscribers.
The second most popular influencer on Instagram is @virginia. The @virginia profile has 46.1M subscribers. Among other top-ranked Instagram profiles is @kimberly.loaiza. @kimberly.loaiza has 32.7M followers.
How to find top influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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