Top Instagram Influencers and Instagram Users in 2024
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Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

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Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 130,052 influencers with between 1,000 and 10m followers.

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Animals & Pets Architecture Art Cars & Motorcycles Celebrities Cooking Design DIY & Crafts Education Fashion Film, Music & Books Food & Drink Game Gardening Hair & Beauty Health & Fitness Humor Kids & Parenting Nature & Outdoors Photography Technology Travel
# @Username Country/Region Topics Followers Engagement Rate
1 Michelle Obama
@michelleobama 		Books Pets Author Creators & Celebrities 57.1M 0.25%
2 Virginia Fonseca Costa
@virginia 		Beauty and Self Care Romance and Wedding Modeling Humor Celebrities Film, Music & Books Animals & Pets Artist 46.1M 4.27%
3 LUDMILLA
@ludmilla
Brazil
Entertainment and Music Music Singer Songwriting Dance Celebrities Film, Music & Books Animals & Pets 30.2M 0.45%
4 Davido
@davido
Nigeria
Pets 29.2M 0.98%
5 Jake Paul
@jakepaul
United States
Entertainment and Music Sports Parenting Animals & Pets Nature & Outdoors Film, Music & Books 25.6M 1.17%
6 Lucy Hale
@lucyhale
United States
Celebrity Pets Actors 24.4M 0.53%
7 CARMEN VILLALOBOS
@cvillaloboss
Colombia
Acting and Drama Entertainment and Music Celebrity Actors TV Shows Film, Music & Books Celebrities Animals & Pets 22.3M 1.42%
8 Simone e Simaria
@simoneesimaria
Brazil
Entertainment and Music Band Celebrities Animals & Pets Humor 22.1M 0.47%
9 Rafael Vitti
@rafaavitti
Brazil
Funny Actors Celebrities Animals & Pets 21.3M 0.24%
10 GKAY
@gessicakayane
Brazil
Fashion and Accessories Humor Celebrities Animals & Pets 20.8M 1.27%
11 Iis Dahlia
@isdadahlia
Indonesia
Pets Modeling Singer 18.6M -
12 davikah
@davikah 		Animals Pets Celebrity Modeling Actors Artist 18.1M 0.65%
13 Felipe Neto 🦉
@felipeneto
Brazil
Entertainment and Music Celebrities Film, Music & Books Animals & Pets 17.4M 1.05%
14 Franciny Ehlke
@francinyehlke
Brazil
Beauty and Self Care Celebrities Animals & Pets 15.6M 1.42%
15 sunny
@aurakasih
Indonesia
Animals Music Celebrity Food and Drink Singer Modeling Film, Music & Books Architecture Cars & Motorcycles 15.4M 0.18%
16 Andressa Suita
@andressasuita
Brazil
Fashion and Accessories Family Modeling Celebrities Animals & Pets 15.3M 0.48%
17 Gabriella Saraivah
@gabriellasaraivah
Brazil
Acting and Drama Celebrity Music Humor Celebrities Animals & Pets Film, Music & Books 14.2M 1.33%
18 Mark
@onyourm__ark 		Animals 13.1M 14.12%
19 Antonia “Toya” Johnson- Rushing
@toyajohnson
United States
Family Entertainment and Music Television Modeling Moms Film, Music & Books Celebrities Animals & Pets 12.6M 0.50%
20 Pabllo Vittar
@pabllovittar
Brazil
Entertainment and Music Music Celebrities Film, Music & Books Animals & Pets 12.1M 2.80%
21 Giovanna
@giovannachaves 		Entertainment and Music Singer Actors Animals & Pets Celebrities Humor Health & Fitness Cooking 11.8M 0.10%
22 ariel rebecca
@babyariel 		Pets Lifestyle 11.7M 0.22%
23 دكتورة خلود💙💉🥇
@dr_kholodiii
Kuwait
Beauty and Self Care Animals & Pets Design Celebrities 11.6M 0.12%
24 Doğuş
@dogusofficial 		Animals Pets 11.2M 1.96%
25 Dean Schneider
@dean.schneider
South Africa
Animals Music 11M 1.45%
26 ANDREY BATT
@andreybatt 		Art Nature & Outdoors Kids & Parenting Humor Food & Drink Health & Fitness Hair & Beauty Gardening Film, Music & Books DIY & Crafts Design Celebrities Cars & Motorcycles Architecture Animals & Pets Cooking Marketing and Advertising Music Actors Singer Artist 10.8M 1.39%
27 Just baby
@just.baby 		Family Parenting Children Celebrities Animals & Pets Hair & Beauty 10.7M 0.56%
28 Rajaa Belmir
@rajaabelmir
Morocco
Entertainment and Music Music Humor Celebrities Animals & Pets 10.5M 1.24%
29 Валерия Чекалина
@ler_chek
Russian Federation
Beauty and Self Care Family Lifestyle Celebrities Animals & Pets Film, Music & Books 10.4M 1.82%
30 Woonsen
@vjwoonsen
Thailand
Pets Actors 10.2M 0.14%
31 Lesslie Polinesia
@ppteamlesslie
Mexico
Family Fashion and Accessories Actors Modeling DIY & Crafts Animals & Pets Design 9.7M 6.26%
32 Carla Diaz
@carladiaz
Brazil
Acting and Drama Celebrity Actors Animals & Pets Film, Music & Books Celebrities 9.5M 0.66%
33 Jenna Dewan
@jennadewan
United States
Acting and Drama Entertainment and Music Pets Celebrity Actors 9.5M 0.64%
34 j i f f p o m
@jiffpom
United States
Pets TV Shows Animation Dogs 9.3M 0.20%
35 Katherine Angel Correia
@katieangeltv 		Animals Entertainment and Music Music Actors 9.3M 2.17%
36 Behati Prinsloo Levine
@behatiprinsloo
Namibia
Nature Animals Lifestyle Modeling 9.2M 1.11%
37 The African Princess
@officialnandy
Tanzania
Entertainment and Music Business and Finance Music Singer Celebrities Cars & Motorcycles Animals & Pets 9.1M 0.27%
38
@vanessamdee
Tanzania
Singer Entertainment Music Technology Celebrities Health & Fitness Animals & Pets Fashion 8.8M 0.95%
39 SARA UNDERWOOD
@saraunderwood
United States
Nature Pets Food Modeling 8.8M 0.52%
40 Kelly Key
@oficialkellykey
Brazil
Beauty and Self Care Family Music Singer Celebrities Humor Animals & Pets 8.8M 0.12%
41 JACLYN TORREY💍
@jaclynhill 		Pets Business and Finance Lifestyle Health/Beauty 8.7M 0.74%
42 David Brazil
@davidpixbet 		Entertainment and Music Producers Celebrities Animals & Pets Health & Fitness 8.7M 0.33%
43 Mike Holston
@therealtarzann
United States
Animals Music Entertainment 8.7M 0.81%
44 PunPun Sutatta Udomsilp♡
@punpun_sutatta
Thailand
Celebrity Modeling Design Celebrities Animals & Pets 8.6M 1.18%
45 De La Ghetto "De La Geezy"
@delaghetto
Puerto Rico
Entertainment and Music Singer Film, Music & Books Animals & Pets Celebrities 8.5M 0.39%
46 Ansel Elgort
@ansel
United States
Entertainment and Music Nature Animals Outdoor Activity Books Actors 8.4M 1.30%
47 Hennessy💋
@hennessycarolina
United States
Fashion and Accessories Modeling Entertainment Music Animals & Pets Film, Music & Books Humor 8.3M 2.53%
48 Daisy
@shahdaisy 		Pets Modeling 8.3M 1.65%
49 Jon Vlogs
@jonvlogs 		Entertainment and Music Games Business and Finance Video Blogger Film, Music & Books Kids & Parenting Cars & Motorcycles Animals & Pets 8.1M 4.78%
50 𝐌𝐔𝐍𝐌𝐔𝐍 𝐃𝐔𝐓𝐓𝐀 🧚🏻‍♀️🦋
@mmoonstar
Pakistan
Animals Travel Actors 8.1M 2.90%
51 Lexi Rivera
@lexibrookerivera 		Pets Modeling 8.1M 6.33%
52 Kaley Cuoco
@kaleycuoco
United States
Pets Entertainment and Music 8M 1.45%
53 Irene Uwoya
@ireneuwoya8
Tanzania
Pets Singer Moms 7.9M 0.19%
54 Denilson Show
@denilsonshow
Brazil
Sports Entertainment and Music Soccer Humor Celebrities Animals & Pets Film, Music & Books 7.7M 0.88%
55 Danielley Ayala
@danielleyayalaa 		Animals Pets Celebrity Modeling 7.6M 1.13%
56 Aykut Elmas
@aykutelmas
Turkey
Pets Comedy Film, Music & Books Digital Creator 7.6M 4.61%
57 Ellen Cardoso🍓
@moranguinhoreal
Brazil
Entertainment and Music Family Beauty and Self Care Film, Music & Books Celebrities Animals & Pets 7.5M 0.35%
58 Dilsinho
@dilsinho 		Entertainment and Music Actors Animals & Pets Film, Music & Books Humor Celebrities 7.4M 0.13%
59 Paul Nicklen
@paulnicklen
Canada
Nature Animals 7.3M 0.48%
60 Shitheadsteve
@shitheadsteve 		Funny Celebrity Animals & Pets Film, Music & Books 7.2M 1.14%
61 Simone Biles
@simonebiles
United States
Pets 7.2M 7.48%
62 Ana Lorde
@ana.lorde
United States
Pets Fashion and Accessories Modeling Moms Publishing 7.1M 0.31%
63 Sharena Delon
@mrssharena 		Pets Actors Moms 7.1M 1.17%
64 kira
@kirakosarin 		Entertainment and Music Celebrity Music Singer Celebrities Animals & Pets Film, Music & Books 7.1M 1.32%
65 Lívia Inhudes
@liviainhudes
Brazil
Acting and Drama Celebrities Humor Film, Music & Books Animals & Pets 7.1M 0.14%
66
@kaylanicolejones 		Entertainment and Music Funny Animals Music Entertainment Singer 7M 4.67%
67 Any Gabrielly
@anygabriellyofficial
Brazil
Entertainment and Music Celebrities Humor Film, Music & Books Animals & Pets 7M 1.79%
68 RodWave
@rodwave 		Pets Music Singer 7M 10.75%
69 Igor Cavalari
@igao
Australia
Entertainment and Music Video Blogger Celebrities Humor Animals & Pets 7M 3.57%
70 MINNIE
@min.nicha 		Pets 7M 9.70%
71 Hunter
@hunterschafer 		Animals Fashion and Accessories Parenting Film, Music & Books Design Artist 6.8M 12.60%
72 Chelsea DeBoer
@chelseahouska
United States
Home and Garden Parenting Moms Children Lifestyle Celebrities Animals & Pets 6.7M 0.44%
73 Jay Brewer
@jayprehistoricpets 		Animals 6.7M 2.01%
74 Aracely Arambula
@aracelyarambula
Mexico
Pets Actors Virtualization 6.7M 0.33%
75 ibrahimbasha ابراهيم باشا
@ibrahimbasha 		Product Showcase Politics Film, Music & Books Animals & Pets Celebrities 6.7M 0.01%
76 Reekado Banks
@reekadobanks
Nigeria
Entertainment and Music Music Celebrities Film, Music & Books Animals & Pets 6.6M 0.16%
77 Nicole Gonzalez Garcia
@nicolegarcia
Mexico
Fitness and Health Fashion and Accessories Music Lifestyle Animals & Pets Celebrities 6.5M 2.89%
78 DOGS LOVERS
@dogs.lovers 		Animals Pets Dogs 6.5M 3.00%
79 The Dogist
@thedogist
United States
Animals Photography Dogs 6.4M 2.44%
80 Gris Verduzco
@mispastelitos
Mexico
Food Marketing and Advertising Cooking Animals & Pets Celebrities 6.4M 0.58%
81 Nature
@lovethenature95
Nature Animals Arts and Crafts 6.3M 0.66%
82 Janna Nick
@jannanick
Malaysia
Entertainment and Music Fashion and Accessories Business and Finance Actors Celebrities Animals & Pets Film, Music & Books Artist 6.3M 0.32%
83 RAFAELLA
@rafaella 		Fashion and Accessories Celebrities Animals & Pets Film, Music & Books 6.2M 2.02%
84 Dani Diz
@daniellediz
Brazil
Beauty and Self Care Entertainment and Music Singer Celebrities Hair & Beauty Animals & Pets 6.1M 0.58%
85 Aʀᴀt
@arat.gym 		Pets Soccer 6.1M 1.72%
86 Jully Molinna
@jullymolina 		Fashion and Accessories Business and Finance Video Blogger Celebrities Animals & Pets 6.1M 5.49%
87 Soniya Bansal
@soniyaofficial123 		Pets Modeling 6.1M 1.81%
88 𝕍 𝕒 𝕕 𝕙 𝕚 𝕣 𝔻 𝕖 𝕣 𝕓 𝕖 𝕫
@vadhird
United States
Fashion and Accessories Celebrity Music Actors Modeling Animals & Pets Film, Music & Books 5.9M 0.66%
89 Lou
@louteasdale 		Pets Celebrities Animals & Pets 5.9M 0.16%
90 The Party Social Media
@bangerbuddy 		Entertainment and Music Fashion and Accessories Health & Fitness Cooking Animals & Pets 5.8M 1.02%
91 Michelle Hunziker
@therealhunzigram
Switzerland
Entertainment and Music Pets Finance Modeling 5.8M 0.96%
92 Kody Antle
@kodyantle
United States
Outdoor Activity Nature Animals 5.6M 5.79%
93 Маша Вэй | Maria Way
@maria__way
Russian Federation
Fashion Pets Modeling Celebrities 5.5M 0.25%
94 Bindi Irwin
@bindisueirwin
Australia
Nature Animals Actors 5.5M 3.59%
95 Shahin Samad poor شاهین صمدپور
@shahinsamadpoor
Iran, Islamic Republic of Persian Gulf
Pets 5.5M 10.89%
96 Ayda Jebat
@aydajebat
Malaysia
Pets Singer Film, Music & Books Artist Creators & Celebrities 5.4M 0.02%
97 Bráulio Bessa
@brauliobessa
Brazil
Arts and Crafts Education Upskilling Entertainment and Music Quotes Animals & Pets Celebrities Nature & Outdoors 5.3M 2.83%
98 ғᴀʙɪᴀɴ ʀɪᴏs
@fabianrioss
Colombia
Entertainment and Music Actors Virtualization Journalists Celebrities Film, Music & Books Animals & Pets 5.2M 0.17%
99 Hair Tutorials
@hairtutoriaiz 		Beauty and Self Care Styling Hair Salons Celebrities Health & Fitness Animals & Pets 5.2M 0.22%
100 CHISTETIPICO 💎
@chistetipico 		Product Education Film, Music & Books Celebrities Animals & Pets 5.1M 0.30%
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FAQ: Top Instagram Influencers
Who is the most popular Instagram influencer?
If you're curious about the leading Instagram influencers, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer is @michelleobama with 57.1M subscribers.
The second most popular influencer on Instagram is @virginia. The @virginia profile has 46.1M subscribers. Among other top-ranked Instagram profiles is @ludmilla. @ludmilla has 29.2M followers.
How to find top influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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