Tony Roma’s Campaign Review

Influencer Marketing Campaign Case Study for Tony Romas's

Influencer Marketing Case Study: Tony Roma’s

 
Tony Roma’s Singapore is launching a new menu, and they are inviting 10 influencers to come for a food tasting at their Suntec City outlet.

Here’s a preview of some of the new items:

SHRIMP TANGO
COCA-COLA® BABY BACK RIBS
FIRE-ROASTED RIBEYE* & QUARTER CHICKEN COMBO
HARVEST FRUIT & CHICKEN SALAD
STRAWBERRY & PEACH COBBLER

The menu includes a variety from marinated trout, topped with red radish and pomegranate, quail egg, caviar, to beef “tagliata” served with sautéed artichokes.

 

Goals

  • Primary Objective – build and drive brand awareness by partnering with aspirational food lovers in order to reach the target audiences
  • Secondary Objective(s) – leverage micro-influencers’ creativity and audience base to elicit engagement, ultimately increase footfall to the restaurant

Approach

  • Partnered with several top instagrammers to ensure top of mind awareness of the new menu from the restaurant
  • Organic, timely, and relevant integration within influencer’s storyline on the new menu

Offer

Results

  • Engaged 10 Influencers who have rolled out 27 posts within 3 days with high levels of audience engagement including 260+ comments and 6000+ likes on Instagram
  • Invaluable consumer feedback from distinct, target consumer audiences
  • Elevated brand awareness and messaging
  • Combined social reach of 40,000+ on Instagram

 

Campaign Report

StarNgage x Tony Roma's

Tony Roma's Review
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