If you are wondering how Instagram can help to boost your business, wonder no more! Instagram is just the right app that can bring your business advertising to the next level.
As of December 2014, Instagram has more than 300 million monthly active users, and an average of more than 75 million users daily. What’s more, with the regular Instagram “purge” of inactive, fake and spammy accounts, you can now trust that your followers are genuine.
With that said, how can you use Instagram in creative ways to experience a breakthrough in your business?
Add Targeted Instagram Users
In order to gain popularity, you can first add Instagram users. This includes liking the photos of people you follow which helps to increase your chances of gaining more followers back.
For every 100 likes or people you follow on Instagram, you will probably generate a 21.7% of likes back on your photos and 6.1% of followers. The more people you follow, the more followers you will have in return. In time to come, when your advertising takes off on Instagram platform, your follower numbers would have far exceeded the people you follow.
For a start, you may want to follow Instagram accounts that are popular (click on the search button that is second from the left, for popular pictures and people on Instagram) or related to your field of business.
After all, clicking the “follow” button doesn’t require a cent from you. Think free advertising!
Bloggers
It is highly recommended to engage category or topic specific bloggers to advertise your services or products. These influential bloggers (also Instagrammers) pour in lots of efforts to promote their Instagram account. They make the photos look enticing, along with convincing captions, to post on Instagram.
By working with them, you can be assured that your business’ products or services could be highlighted prominently and visibly against a sea of competitive brands.
“A picture speaks a thousand words”. By human nature, we are all attracted to beautiful things.
With the engaging photos and captions taken by bloggers on Instagram, people will start to follow your Instagram account. This increases the possibility of them engaging your services or buying your products.
To have optimal results when partnering these Instagrammers, you can consider providing them special discount codes for their fellow followers. Who doesn’t love “PROMOTION” right? This will undeniably aid in attracting customers.
Other than pictures, what makes Instagram a good platform for advertising? Short second Instagram videos!
If the Instagram influencer takes a video and posts it, it becomes more interactive. Do not belittle the short 15-seconds video (the maximum time limit for Instagram video). Consider it like a mini trailer for your product or service – one which engages and teases your customers.
Instagrammers have great influence over their followers. Because of this, people will more likely engage the services or use products that are promoted/recommended by them. This gives your business the edge of good credibility.
These Instagrammers may also have followers from different demographic regions. This gives your business the opportunity to reach out to overseas potential customers, expanding your reach beyond our shores.
Customized Hashtags #
Similar to twitter and other social sites, Instagram promotes certain hashtags over others. If you use these hashtags within your photos, they are more likely to be discovered by other Instagram users. Some popular hashtags used on Instagram include:
#ootd
#love
#instadaily
#happy
#picoftheday
However, in order to easily compile pictures that are related to what you’re campaigning for or selling, and making it easier for new users of your products to search for all things related to your business, it is recommended to customize your hashtag. This distinguishes your business from others.
For instance, if your company’s name is “Bones” and you are having a campaign to create awareness on drinking more milk to increase calcium in your body, you can create a customized hashtag “#BonesxDrinkingMilk”.
For every photo that has this personalized hashtag, they will all appear on the same page. You can simply type in ” BonesxDrinkingMilk” in the search bar on Instagram app and all photos with this hashtag will appear.
By doing so, your hashtags or photos might make it to the Instagram popular page, which in turn, will aid you in gaining popularity and new followers. This will definitely help you in branding your business and attracting attention.
After reading the above, it is not that hard now to use the ABC’s of Instagram marketing for your business, isn’t it?
So, wait no more! Hop over to Instagram now to market your business!
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