SureClean Hand Sanitizer Campaign Review

SureClean-Singapore

Influencer Marketing Case Study: SureClean Hand Sanitizer Campaign

 

SureClean is a leading supplier of hygiene and disinfection products and services, supporting various industries with the latest and most efficient hygiene solutions. To raise awareness of SureClean’s latest range of Childsafe Foamy Hand Sanitizers, SureClean partnered with StarNgage to run an influencer campaign.

The influencers were briefed on the unique selling points of the hand sanitizers, such as:

  • The foam smells like a popular baby powder brand
  • The hand sanitizer is certified child safe
  • The santizer protects your child’s hands from bacteria and viruses up to 3 hours
 

Goals

  • Primary Objective – To generate awareness of SureClean’s Hand Sanitizer
  • Secondary Objective(s) – To generate sales by directing followers to a purchase link on Lazada.sg.

Approach

  • Engaged 12 influencers who are parents themselves to feature the hand sanitizer
  • Product sample sent FOC to influencers for review

Offer

Results

  • Exposure to over 112,000 followers of influencers
  • Over 13 campaigns related posts
  • Likes received: 2418 Likes
  • Comments received: 103 Comments
  • Clicks to Lazada received: 138 clicks

 

Campaign Report

 

 

|• Take no chances with #germs & a must have item with me in my bag👝. I found a trusted brand for hand antibacterial protection to keep my son's hand clean, safe and healthy. My choice is SureClean Hand Sanitizer for its alcohol-free formula which effective in killing 99% of germs and it smells great too. The perk? •Non-sticky feeling •Moisturizing Formula •Child-safe Formula •Protects up to 3 hours •Eliminates 99.99% of disease causing childhood germs •Trusted and used by pre-schools all over Singapore Now, getting my precious boy to keep his hands clean and germ-free will never be a chore again 👍🏻👦🏻. Thank you @SureCleanSG and @StarNgage for sending this over to me. #sponsored #StarNgage #StarNgageXSureCleanSG #FonAdverts #YesThisIsAnAd #ButIStillmeanIt

A photo posted by tjang.fonda (@tjang.fonda) on

 

 

Ever since I gave birth to jireh, I became such a germ freak. I always imagine germs attacking my baby and he falling ill if I don't clean our hands regularly haha yes I'm exaggerated like that :p Many times when we are outdoor like at the Park or playground, It's just so hard to find places for us to clean our hands. After being introduced to @surecleansg today I don't have to worry about those germs because this kid-friendly, alcohol-free formula is effective in killing 99% of germs, and what I really like about this sanitizer is since Its foam base it does not get sticky. Thank you for sending these @starngage Check out link in my bio if you like to get yours too. Sharing is caring. ☺️ . . . . . . #sponsored #StarNgage #StarNgageXSureCleanSG

A photo posted by Joyce (@astrhidlim) on

 

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