Sum Kee Food Campaign

On Tuesday, 20th October 2015, a group of 9 influencers headed down to Sum Kee Food for a Food Tasting! The owners, Mr. and Mrs. Sum were extremely hospitable, and their eldest daughter, Nicolette (@nicolettelovesyou), sat together with the influencers to eat!

Both Nicolette and her mom were patient to answer any queries that the influencers had, be it the country of origin of the crabs, or the breed of fish used for the Curry Fish Head (we found out it was Red Snapper).

We started off with the signature dish, one that Sum Kee is well known for – Ultraman Chicken.

 

[SPONSORED] Snippet of today’s media tasting event at @sumkeefood! ? Ultraman Chicken – Fried chicken cubes covered with thick salted egg sauce ? The aroma of the curry leaves were sooooo distinctive! Super yumzzz! #sumkee #sumkeefood #starngage #starngagexsumkee

A photo posted by Victoria Liang (@victoinette) on Oct 20, 2015 at 9:09am PDT

So apparently, there is a god, because I had really phenomenal Ultraman Chicken (咸蛋鸡?), essentially salted egg yolk chicken. ?❤️?? check out the gorgeous egg yolk dripping all over!! ? Together with the crunchy curry leaves, this dish left all the foodies wanting more. Extremely moreish, fragrant (I want a Scratch-&-Sniff function for IG!!!) & creamy!!! Unctuous, almost!!!! Seriously, I DIE. ??? I’m bringing my parents here to try Sum Kee’s most popular dish. I can see why. ? #sumkee #sumkeefood #starngagexsumkee @starngage @sumkeefood Thank you for inviting me to this food tasting event. ?? #yum #yummy #yumscrums #photooftheday #vscofood #vscogood #vscocam #vsco #foodiesg #foodporn #Singapore #hkig #sgfood #sgeats #nomnom #instasg #burpple #ULTRAMAN ️Postscript: the lovely proprietress named this dish after the famed manga character, Ultraman, because…well, his name in Chinese is literally translated into Salted Egg Superman (咸蛋超人) because his eyes look like salted eggs, and this is a salted egg dish…. #WordPlayAtItsBest ? A photo posted by Sam W., The Hungry Hongaporean (@samoosg) on Oct 20, 2015 at 8:58pm PDT

 

It was followed by Ngor Hiong (with crunchy bits of water chestnut in it), Four Seasons Beans (Si Ji Dou), and Wallet Chicken.

 

 

The wallet chicken is a concept created by Mrs. Sum, who stuffed the chicken with glutinous rice!

 

Media tasting event hosted by @starngage in collaboration with @sumkeefood! Sum Kee is located in Yeo’s building which is just a few minutes walk away from Labrador park MRT station. Free parking is aplenty! More than 50 lots available just for the restaurant! ? The restaurant is open daily from 11am to 11pm. The menu is extensive, with more than 70 items, most of them wallet-friendly ? Make your reservations now at 67373233! ? visit www.victoinette.com to know more! ? #sumkee #starngage #sumkeefood #starngagexsumkee

A photo posted by Victoria Liang (@victoinette) on Oct 25, 2015 at 2:01am PDT

  Next up was the Pumpkin Tofu, which is seasonal, as pumpkins are quite hard to obtain in Singapore. The smooth pumpkin sauce was something unique, because you don’t really get pumpkin infused dishes in Singapore.

What went down last night ? pumpkin tofu! Who would have thought that pumpkins, tofu, and minced meat, would taste so good together? Sauce was the right thickness, tofu was so soft, and I could tell there was some secret ingredient for the minced meat cos it tasted pretty special! Thanks @sumkeefood for hosting, extremely generous and gracious hosts! ? #sumkee #sumkeefood #starngagexsumkee #starngage A photo posted by Joash Lee (@joashxlee) on Oct 21, 2015 at 3:45am PDT

 

Following this, was a huge claypot of Curry Fish Head! We love this description by Sam (@samoosg), who absolutely loved the Curry Fish Head!

 

Still dreaming of this Fishhead Curry Claypot at Sum Kee. ❤️? Do you see the red snapper’s lips top left? ? Hahaha! OkOk. This fishhead curry isn’t a typical Indian-style curry — it isn’t as thick and is more coconutty. ???? That made the curry gravy so easy to drink up!!! Despite that long intimidating chili, real chili aficionados will know it’s not spicy. ?? I love the okra, brinjal, taupok (tofu skins) and miscellaneous accompaniments. ?❤️? What a colorful dish appealing to both the eyes and the belly!!! I almost wanted to order this as takeaway as it took away my heart! (Groan ??) #yum #yummy #yumscrums Thank you to @starngage for organizing this tasting and @sumkeefood @nicolettelovesyou for being such amazing hosts!!!? 爱死你们了? #SumKee #sumkeefood #starngagexsumkee #vscofood #vscocam #vsco #singapore #nomnom #hkig #sgeats #curry #sgfood #instasg #burpple #foodiesg #foodpics #foodporn #love

A photo posted by Sam W., The Hungry Hongaporean (@samoosg) on Oct 27, 2015 at 9:31pm PDT

  Now comes the good part, CRABS! The ever so generous Sum family provided 3 kinds of crabs for our StarNgage influencers. Black Pepper, Chilli, and Salted Egg. I’ll let the pictures do the talking.

[SPONSORED] Crabby Feast! If you have no idea where to have delicious crab, why not head down to Sum Kee Food now!!! I’m sure that Sum Kee Food will not disappoint you. Which type of crab do you love? Black pepper, chilli, Salted egg & more. Since it’s so hard to decide why not try all. The crab which Sum Kee Food served are all Sri Lankan Crab & they are priced reasonably( 600g-700g) for only $45! Don’t miss this chance. Hurry down! To try it now. Blog updated; read more on my blog about Sum Kee Food at www.jayellyn.blogspot.com Lastly, Thank you @sumkeefood & @nicolettelovesyou for hosting us. You guys are such a generous host. Thank you to @starngage for inviting me to this media tasting. Looking forward to more media & working opportunities with you foodies & friends! #sumkee #sumkeefood #starngagexsumkee #starngage #singaporefood #chillicrab #crabfeast A photo posted by Jacelyn Tan (@jayellyn) on Oct 25, 2015 at 4:53am PDT

 

We ended the dinner with Orh Ni (Yam paste), which was really magnificent. The paste was the right thickness, and it wasn’t too sweet!

 

Awesome midweek dinner ending with my fav dessert – orh nee! Give me more! Give me more!! I can totally bring this to bed! ????? #sumkee #sumkeefood #starngagexsumkee #starngage

A photo posted by Hannah Chia (@mshannahchia) on Oct 20, 2015 at 8:52am PDT

  Special thanks to the Sum family for hosting the StarNgage ⚡️influencers!

Once again, i would like to thank @sumkeefood and @starngage for inviting me and @siowjiamin down for foodtasting! The dishes turned out awesome and my belly felt awesome eating all the 好料. #sumkee #sumkeefood #starngagexsumkee A photo posted by Siow Jia Yu 萧佳瑜 (@siowjiayu) on Oct 20, 2015 at 11:55pm PDT

Before I head to bed, I want to thank @starngage as well as @sumkeefood to have me over at their restaurant for a food session together with the other foodies. They are located near Labrador MRT @ Yeo’s building. I highly recommend you to try their dishes together with your friends as a group as what is good food without your friends? #starngagexsumkee #sumkeefood #sumkee #starngage

A photo posted by Jia Min 萧佳敏 (@siowjiamin) on Oct 24, 2015 at 12:22pm PDT

  Some behind-the-scenes!

#behindthescenes: Working together to create the best lighting for each other! ? Ever heard of Wallet Chicken? That’s what they were taking in this #bts shot! Whole chicken with glutinous rice stuffing ? A-may-zingggg! #starngagexsumkee A photo posted by StarNgage (@starngage) on Oct 22, 2015 at 7:57pm PDT

 

Read all about our food tasting session at Sum Kee at our influencer’s blogs/reviews!

Sam Wu (@samoosg): Yelp Review

Nicholas Lau (@nicholaslgl): Nicholaslgl Food Diary

Jacelyn (@jayellyn): Jayellyn’s Blog

Victoria (@victoinette): Victoinette

 

Check out our FULL CAMPAIGN REPORT: SUM KEE Campaign Report