Instagram Influencer Spotlight On: Win Loon @winloon

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m WinLoon, a young creative who currently resides in Kuala Lumpur, Malaysia.
I’m a graphic design graduate but working as a Visual Merchandiser.
However, soon enough I’ll be doing my post graduate in London.

2) What are your topics of interest? What do you post on Instagram the most?

I love traveling and fashion. Thus, I enjoy taking photo while traveling especially on architecture and interior design.

3) How did your Instagram name come about?

Nonetheless, my given name.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

VSCO is my only editing tool.
I do the most basic editing such as adjusting brightness, contrast, highlight, shadow and desaturate the colour to ensure my whole IG feed mood is the same. Perspective tool is such a life saviour as well.
Not to forget my favourite A6 and A9 filter!

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

I’m not good at flatlay and thus I admire people such as sherreenl, trishates and henjiwong.
Besides that, fashionista instagrammers such as princepelayo and iamgalla keep me inspired and updated on current trends.
Love portrait shots by hurtingbombz and architecture shots from timmy727

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Pablo Cheesetart, if that is what you meant.

7) What’s your favorite part about being an influencer?

To be able to share the best of everything to everyone and helps to inspire others.
Also, being able to exposed myself to people of different interest broaden my mind and keeps me on the run.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

The brand should know their branding well enough to make sure everything from events to hard copy handouts will look as one. Also, to reach of for the right target audience and keep a strong interaction with them. After all, everyone is about social media and wanting to feel like part of the brand in this era.

9) What would your advice be on the importance of quality and original content?

A company that embraces their branding and able to create original content will be easier for others to recall back the brand.
This is due to the fresh idea that has yet or seldom exposed to the public.

10) What do you like best about partnering with brands?

Being able to know the brand better by trying on the products and give an honest feedbacks as an the influencer.
Also, a greater exposure and networking with people of same interest going to be so much fun!