Instagram Influencer Spotlight On: Nathalie De Clercq @telihana

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m born in the US to Belgian and Chinese parents (hello #hapas!) and also carry the Australian nationality because of my family. I’m currently in NYC working on helping start ups manufacture their products better (wesource.co) and also am co-founder of Wiplabs.com (@wiplabs), a tech accessory company and Isula.co (@shopisula) an Italian artisan luxury store. In the summers I co-manage a gorgeous villa in Sardinia, Italy (@villalabelleetoile).

2) What are your topics of interest? What do you post on Instagram the most?

I love photography and manage all our businesses Instagram accounts. Which means I have the pleasure of taking photos and posting about luxury products, travel, tech, and lifestyle.

3) How did your Instagram name come about?

It was my stage name for when I was a singer in Belgium! Also, it’s an anagram of my first name.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I shoot with a Canon 5D, do some light editing on Lightroom and then mostly use Instagram to get the ‘look and feel’ of the photo to match the account. For example, I could take the same seaside photo and post it on the @villalabelleetoile account and the @shopisula account but with different filters/contrasts/light to create a very very different mood (bright/cheery/fresh or dreamy/nostalgic/calm).

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

Currently obsessed with @snippetandink and @worldwanderlust. I love it when Instagrammers are classy about the products that they’re promoting.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Putting in some time and showing genuine interest in other likeminded Instagrammers. It’s a small world and you’re there to help each other!

7) What’s your favorite part about being an influencer?

Being able to connect with people that inspire me.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Know your audience. Don’t ever promote something that you wouldn’t buy yourself. That means price for value, style, accessibility, etc.

9) What would your advice be on the importance of quality and original content?

I don’t think you can count as an influencer if you don’t have original content. Then you’re just a re-grammer.

10) What do you like best about partnering with brands?

I love the stories behind the projects, the inspiration, the energy and the passion. There are so many start ups that are so innovative and exciting and I just love being a part of that!

Topics:

• Design
• Fashion
• Nature & Outdoors
• Photography
• Technology
• Travel

Country:

United States of America