Instagram Influencer Spotlight On: Lucho Dávila @iamtrece

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m a fashion image maker based in Madrid, Spain. I’m originally from Quito, Ecuador. I came to Europe 4 years ago to persue my dream of creating fashion photographies and videos with my own ambient and style.

Before that I did a major on Graphic & Visual Communication, at the same time studied photography and 3D rendering & animation. After that I studied a Master on NLP. And then moved to Europe to study a Master on Strategy & Innovation and a Master on Fashion Photography. Assisted big fashion photographers such as Hunter & Gatti and had some mentoring from Miguel Oriola and Nick Knight.

2) What are your topics of interest? What do you post on Instagram the most?

My main topic of interest is fashion, men and women clothing and style. Creating films and images with them is part of my passion. So what I most post on instagram are the fashion images I create.

3) How did your Instagram name come about?

It came out of a single question a great friend asked me while having some drinks in Madrid. Are you afraid of something to the point you can’t stand the idea of that happening to you?

Fear is as old, and will be as enduring, as the race of man.

Chimamanda Ngozi Adichie, Nigerian writer said, “single stories create stereotypes and the problem with them is not that they are false, is that they are incomplete”.

The same happens with number thirteen and people, and this fear is probably as old as human race. For example Leonardo da Vinci in The Last Supper painted twelve apostles plus Jesus, and he was the one who was killed.

Or in the Olympian pantheon of Grecolatin antiquity they had twelve gods, when Christianity arrived Satan was the number thirteen. Even in the Tarot deck of cards, the thirteenth card is the death.

This fear has become a phobia called “triskaidekaphobia”. I’ve been obsesed with number thirteen or "trece" in spanish, since I started reading about it and I realized that number thirteen has been there all my life. For example I was born on 1988, if you add it’s numbers the result is 26. As well as my birth day and month, February 11, which result is 13. Also I started studying magic as a hobby at the age of thirteen and there are thirteen cards in each suit of a deck. Also, I was born left-handed and the Left-handed International Day is celebrated on August 13 every year. This number has been around all my life, and it keeps on appearing.

Instead of fearing this number I started loving it. Today the only thing that I fear is losing sight, fear that has been around me every single day since I discovered I love photography. Ironic when everything’s about light and light is about sight. Fear I’m trying to exorcise through Trece’s design concept and my obsession around this number.

Maybe they are only coincidences, or I’m looking for this coincidences in every single thing I do, I don’t know.

What I know is that all these stories made me who I am.

I am Trece

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

Editing my pictures is quite a journey, I don’t really have a rountine, it actually depends on what my clients are looking for inside of my style. I use different methots and apps for it. VSCO, Lightroom and Photoshop are my top 3 apps for it.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

Kat Irlin, Coco Capitan, Nick Knight, Yohji Yamamoto

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

“The basic reason that people go to
the movies, watch television, and read: People.”
Gary Provost.

7) What’s your favorite part about being an influencer?

Having the chance of connecting with so much people, sharing my images and my ideas with them. And overall listening back from the people who follow you.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Social media es the new space fot tv spots. Just have your soul and personallity reflected on your campaigns. Remember you’re engaging with people, not bots.

9) What would your advice be on the importance of quality and original content?

Soul, fun, quality and content that matters and adds something to your followers life.

10) What do you like best about partnering with brands?

I strongly believe strategy alliances between brands are the most efective to grow!

Topics:

• Design
• Fashion
• Photography

Country:

Spain