Instagram Influencer Spotlight On: Lee Jiayi Tricia @triciaxlee

1) Tell us a little about yourself. What are you doing now and where do you come from?

Hey! I am Tricia and i am currently still schooling. I come from sunny Singapore or known as the little red dot on the map!

2) What are your topics of interest? What do you post on Instagram the most?

Food,beauty,fashion and travel! I love to post food and share with my followers which cafes are worth going as it is kind of the hype now! Beauty products that i feel giving a shoutout too and my OOTDS! Besides that, i will post about which places i go when i am overseas and my travelling experiences in a summary.

3) How did your Instagram name come about?

Well my name is Tricia and my surname is Lee but sadly @/tricialee isn’t available so i decided put a x in the middle. So original? Maybe not… Heh

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I use Afterlight(paid app) & VSCO cam! I usually play around with the tools and filters to have a picture that i like and post it up on my Instagram.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

I really like @cath_belle and @prettyfrowns in Instagram. They both have pretty feeds which are eyecatching to people like me and they have beautiful fashion sense!

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

If you are in for an adrenaline rush,do go forest adventure at Bedok! The obstacles are superb and the zipline is amazing!

7) What’s your favorite part about being an influencer?

I would say being able to meet new people in events that share the similiar interests as me. I can also socialise with my followers through sharing the products that i like.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Let the influencer to voice out her own opinions so it will be real and original! Most followers now dislike a “copy and paste” post.

9) What would your advice be on the importance of quality and original content?

Just be unique and not be afraid to express it out through your social media through fashion or anything else!

10) What do you like best about partnering with brands?

I get to learn more about the brand! For example,if is is for like skincare products,i can get a wider knowledge for the brand and try the skincare products and share it with my fellow followers.