Instagram Influencer Spotlight On: Esther Maria Swaty @Uncommon Cartography

1) Tell us a little about yourself. What are you doing now and where do you come from?

Recently I developed and launched, Uncommon Cartography, which consists of a collective of innovative and dedicated professionals, from independent companies throughout the Seattle area who collaborate to provide design, marketing/social media, and coaching services to creative entrepreneurs, startups and established corporations. Some of my responsibilities include:

– Coaching creative entrepreneurs + startups on how to level up their businesses.
– Marketing for individual technologists (LinkedIn optimization).
– Developing strategic marketing programs for creative entrepreneurs, startup’s and established
corporations to reach their target audiences.
– Social media training for creative entrepreneurs, and development of collaborations to raise awareness/get paid sponsorships

Visit www.uncommoncartography.com to learn more!

2) What are your topics of interest? What do you post on Instagram the most?

– Strategic Marketing, social media tips (apps/tools/influences)
– Entrepreneurship/Business/Female Business Inspirations
– Art/Creatives: Food, Photography, Models, Interior Design

3) How did your Instagram name come about?

Because I love maps and am helping creatives/entrepreneurs to map out their lives.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

– Photoshop Express
– Over
– WordSwag
– Layout
– VSCO

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

my clients: @danny.owens @acooknamedmatt @kylemeck @yunkinkeophomma
others: @freelancewisdom , @darling , @cleowade, @huntinglouise , @obviousstate

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Unsplash – free/ public commons stock photography or People Map.

7) What’s your favorite part about being an influencer?

The ability to connect/collaborate with fellow brilliant creatives and entrepreneurs. You never know what each day will hold.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Identify brands that align with you and your brand. Don’t try to be everything for everyone.
Know who you are and connect with those who are passionate about what you are passionate about.

9) What would your advice be on the importance of quality and original content?

Excellence is incredibly important. To be able to produce at an elite level is what will set you apart in the future economy.

10) What do you like best about partnering with brands?

I am a massive natural PROMOTER, so this gives me even more of an excuse to talk about brands that I LOVE.