Instagram Influencer Spotlight On: Douglas Soh @dsohletics

1) Tell us a little about yourself. What are you doing now and where do you come from?

Hey everyone! Im Douglas but people usually call me by “Doug” which is easier to say. Im currently a university student going into my 3rd year studies in Sports Science and Management at NTU. Yes i love sports, fitness and food! Ever since young i have been surrounded by sports, trying out and competing in multiple sports such as Track and Field, Badminton, Swimming, Water polo, Tennis, Tchoukball.. and the list goes on! I have been involved in a relatively new sport called Canoe Polo since Poly all the way to University and I have been playing for close to 7 years! Currently I’m in the NTU Canoe Polo team.

2) What are your topics of interest? What do you post on Instagram the most?

I look up on topics of fashion, food, friends and fitness (Literally the 4 Fs) but i really intrigued by sports and fitness. I like to reference with Instagram photos that shares knowledge, motivates and the occasional laughs to bring positive vibes in my life. I post mainly about sports and fitness advices, environment sceneries and just my life in general to share with my followers. I love to cook also so i also share my homemade food on my feed to get my friends to drool saliva HAHAHA

3) How did your Instagram name come about?

Initially i had my old name dougsoh which represents my name hahaha. During university, my school friends had an idea of creating like a fitness channel but it didn’t really happen in the end. However it got me thinking of a new name idea that i wanted to be known for and VIOLA! That was how dsohletics came about with a combination of my name and the word athletics

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I keep it simple and easy for me, VSCO and iphone gallery edit has more than enough functions to play with. Firstly the most important is the exposure because that determines the outcome of the photo and after that I guess its all up to the feel of the overall photo. You know like the feels you get of looking at a good photo? HAHA

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

There is no ideal instagrammer that i really like at the moment. Generally I think my friends inspires me more and I enjoy the sense of satisfaction in helping in their fitness goals as much as they have help me. Any instagrammer who brings about positive vibes is a win in my books

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Of course it is to try out the sport Canoe Polo! Its adrenaline pumping, exciting and team fun and the most amazing part is letting off steam by getting to push and capsize someone on the boat (You are taught how to recover from a capsize position) Speaks about why i have been in this sport for 7 years and counting and still always learning.

7) What’s your favorite part about being an influencer?

I like how an influencer allows you to live your life and just be yourself as a person out there doing something you really love. Your followers love you for those very reasons of you sharing and motivating them to become better individuals and to enjoy life. I choose to control what i preach and promote to my followers and create positivity

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Firstly the goals of the campaign should be in place. Know your consumer’s needs and always be open and logical about changes to be made. Choosing the right instagrammer you’d like to engage where he/she aligns the same passion as the brand goals because just throwing campaigns to anyone with a high follower count might not get the desired results.

9) What would your advice be on the importance of quality and original content?

Every influencer’s content should be entirely genuine and honest. Yes we know there is a template or keywords that usually have to be mentioned depending on the brand itself but keeping it as real as you can get keeps the experience honest and trustable.

10) What do you like best about partnering with brands?

I feel like this helps me experience/ use products that I’d never had the chance to if not for partnering with brands. Such opportunities helps me to widen my areas of knowledge, give better tips and choose the right quality items that i will stick by in the future!

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