Instagram Influencer Spotlight On: Denise Vitola @deezworkoutz

1) Tell us a little about yourself. What are you doing now and where do you come from?

Hi, I am an award winning marketer who is following her passion in health, wellness and fitness. The good news is my marketing background makes me very knowledgeable about how to not only market myself, but to market the brands I work with on my social media channels. Right now, I work for myself doing health and wellness coaching, marketing and social media in the wellness space. My goal is to inspire others to live and be well through their passions in life. I give them real-time, attainable advice on how to do it and get there.

2) What are your topics of interest? What do you post on Instagram the most?

Health, wellness, fitness. Women empowerment, achieving and striving for your dreams, and eating well. Some times sports. I am a huge sports fanatic.

3) How did your Instagram name come about?

My friends always called me deez something when I was growing up…whether it was deeznutz or deezquadz or something funny like that. I thought workoutz was cool since I post so much about working out.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

Canva
FMTC
Pic Stitch
MeMatic
FontMania
WordSwag
Enlight

I have more than 8,000 pics on my phone. I like to sit and go through them and make edits to the images by overlaying inspirational quotes or grouping great pics together. I actually spend a good amount of time on that.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

Emily Skye Fit
Ashley Horner

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Take advantage of stories! Use the cool design features they offer.

7) What’s your favorite part about being an influencer?

Making a difference in people’s lives. When someone sends me a message that I inspire them or they’ve accomplished something because of me, it makes my life!!!

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

As a marketers by trade, I know this well. My advice is stop chasing the celebrities. These micro influencers have a real following and can make a big difference in your brand. If they naturally speak to your brand voice than that is who you should work with. Don’t force it. It should be seamless. Stop getting hung up on the numbers. Social is not like TV ratings and Neilsen.

9) What would your advice be on the importance of quality and original content?

Well, on Instagram the photo is KING. Reposting does not work. You need your own voice and own POV. No one wants a me too person. If you are working with a brand, overlay your personal experience. Brands should not have each influencer say the exact same thing. Allow the influencer to be true to who they are.

10) What do you like best about partnering with brands?

I love products and I use them everyday. I worked in marketing for a long time. I know it is not easy to reach consumers. I like to help my fellow marketers out. Also, if I believe is something. I want to tell people. It is only natural. I also like to try new things out. This gives me a chance to do that.

Topics:

• Cooking
• Health & Fitness
• Nature & Outdoors

Country:

United States of America