Instagram Influencer Spotlight On: Cass Butler @luxestyles

1) Tell us a little about yourself. What are you doing now and where do you come from?

I live in the Midwest – the heartland as I like to call it. Full time I am PhD, working in higher education. I’ve been doing it for the past several years. I have always been told I don’t look like I should be in education, I look like I should be working in marketing or a similar career.

2) What are your topics of interest? What do you post on Instagram the most?

My IG feed is full of street style with a smattering of my lifestyle (food, travel, interests) infuseed. I like to show the less buttoned up side of myself, outside of my “9-to-5.” I do like to share 9-to-5 influences and blog about other topics, including a variety of areas that impact women’s lifestyles.

3) How did your Instagram name come about?

I love fashion and style but want it to be affordable. I love to show women ways to find lasting, quality pieces at prices that don’t break the bank.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

Snapseed, Facetune, Photoshop Mix, Lightroom and Gimp

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

Blake Lively, Victoria Beckham, momcrushmonday, dailykongfidence, secretofdd, lycheestyle

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

In fashion, I’d say a Daniel Wellington watch or Yeezy shoes if you can get your hands on them. In tech, the Samsung Gear (virtual reality)

7) What’s your favorite part about being an influencer?

Inspiring women to try something they would not have been inspired to do otherwise, especially curvy women. I want women to not feel judged for their appearance or wardrobe choices and refuse to see boundaries because they don’t fit the “norm.” I love being a part of that.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

It’s important to be an active engager, to research and use any brand you support so you can speak credibly and enthusiastically about the highlights of a brand. My top tip is to show the brand in use with a strong call to action.

9) What would your advice be on the importance of quality and original content?

Both are key in driving followers to take action. Original and creative content gives the audience a reason to continue engaging and helps create the authentic relationship. If you don’t want it to go stale it is important to provide both in every engagement.

10) What do you like best about partnering with brands?

The opportunity to work with a brand I may not have tried before and then to share it with others. I love finding out about something new!

Topics:

  • Art
  • Celebrities
  • Cooking
  • Education
  • Fashion
  • Food & Drink
  • Hair & Beauty
  • Health & Fitness

Country:

United States of America

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