Instagram Influencer Spotlight On: Annette Zer @annette.zer

1) Tell us a little about yourself. What are you doing now and where do you come from?

My name is Annette and I am a 26 year old photographer from Frankfurt, Germany. Right now I am finishing university (literature major), working for a magazine as a freelance journalist and finishing a PR internship. Obviously, all this next to my biggest love of them all, photography.

2) What are your topics of interest? What do you post on Instagram the most?

You will never see puppies or food on my Instagram. My feed mostly features my portfolio work, but also some fashion influences and art-y self portraits which fit my photography style.

3) How did your Instagram name come about?

I used to have a pseudonym when I first started out with photography. I quickly chose to change it to my name though because I feel it’s easier for people to recognize you and they associate your work with a name, which is always a plus!

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I mostly use vsco and simoly a dark filter for the few shots I take with my iPhone. My photography work is usually already finished on the computer before I upload it.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

I love Sonya Esman to bits! Everything she does is simply amazing and you will always spot her work out of a 100 other people’s photos – which is the ultimate goal I guess 😉

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Stay true to yourselves, but always leave space for creative paths you haven’t walked yet.

7) What’s your favorite part about being an influencer?

I love the different people you meet. All the buzzing, organizing and thinking of creative ways to present an image is a fabulous job you can only wish for!

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Again, not only for instagrammers, but also for brands: stay creative and always think of new interesting ways to engage people with.

9) What would your advice be on the importance of quality and original content?

Don’t look to the left or right. Even if some people have a high number of followers and their way of posting something (or simply everything..) seems to work – don’t do it! Find your own way, highlight your talents and your strengths and follow along. At some point, you will get rewarded for your quality and authenticity in some way or other.

10) What do you like best about partnering with brands?

I love coming up with new and innovative ideas to present their products. It’s always a great challenge!

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