Instagram Influencer Spotlight On: Alyssa Martinez @itsmariaalyssa

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m based in the Binan City, Philippines and I’m a blogger at StyleVanity.com. I write mostly about beauty such as skincare and makeup, but I also write about fashion, interior design and people that will inspire my readers creatively. While on my Instagram, I do post about beauty, fashion and food as well, but my posts are minimalist yet high-impact visual images that bring color and fun to life.

2) What are your topics of interest? What do you post on Instagram the most?

I’m particularly interested in beauty, fashion and food. But I mostly post about beauty, particularly lipsticks and skin care products.

3) How did your Instagram name come about?

Nothing complicated, it’s just my name.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I use VSCO Cam mainly, when I shoot using my phone. But when I shoot using a camera, I use Adobe Lightroom and Photoshop.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

Oh, so many. But the first three Instagrammer on my mind are violettinder, maria.svorbova, meohmygirl

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Lightroom, either the app of the software. It will really improve your photos.

7) What’s your favorite part about being an influencer?

What I like about being an influencer is that by simply showing or giving an opinion on a certain thing I could actually help people decide if they will want it or not, and sometimes I even get to help them save money. I blog about spotting fake makeup products as well, and because of that I’m able to help a lot of people from being a victim of online sellers that sells fakes.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

There’s actually a study recently about mid-influencers, meaning those that doesn’t have 500k-1 million followers are more influential. Because they have certain niche and more effective on reaching out to your target customers. So my advice is, instead of looking on the number of the followers, look at an influencer’s niche. And also look at the interaction on his/her account. That’s where you’ll see if her followers are really genuine.

9) What would your advice be on the importance of quality and original content?

Lighting is everything!

10) What do you like best about partnering with brands?

Honestly, getting paid on doing what I love which is photography and talking (I’m a talkative person).